Samsung yesterday publicly corroborated rumors that it has been working on an unnamed HomePod competitor that will likely use the company’s Bixby personal assistant and provide “a fruitful user experience” at home with Samsung devices.

The Samsung-branded smart speaker will be launched “soon”.

The news has been officially confirmed in CNBC’s interview with Samsung mobile president DJ Koh following yesterday’s introduction of the new Galaxy Note 8 smartphone.

Here’s exactly what he said:

Maybe soon we will announce it. I am already working on it. As I mentioned I wanted to provide a fruitful user experience at home with Samsung devices, and I want to be moving quite heavily on it.

So, Samsung’s HomePod rival is now official.

All we got before were whispers and rumors. The Samsung wireless speaker rumor can be traced back to a July report by The Wall Street Journal which stated that the project, internally code-named “Vega,” has been in development for more than a year.

However, subsequent reports from Korean publications said that Samsung may have shelved the project because the company didn’t think wireless speakers were marketable.

The speaker should be driven by Samsung’s Bixby assistant, which currently speaks Korean and US English although its voice capabilities are now available in 200+ countries.

Priced at $349 and available in White and Space Gray, HomePod is launching this December in the United States, United Kingdom and Australia. Launch supply is expected to be constrained. The device should gradually roll out across global markets in 2018.

Aside from Apple and Samsung, Facebook too is rumored to be working on a wireless speaker of its own that should have a built-in fifteen-inch touch screen and release in early 2018.

  • Mike Murano

    MONKEY SEE….

    • TechnoBuff

      You know every OEM from Google to Apple copied Amazon on this right?

      • Mike Murano

        What I don’t know is what are you doing here on a Apple related website to start commenting defending a company such as SamDUNG or POOPgle. Keep your snobby comments to yourself pal.

      • TechnoBuff

        Because it is Apple related does not mean it should be filled with erroneous comments like yours.
        Welcome to the show!

      • Mike Murano

        Like I give a $— what you think.

      • Blip dude

        But we’re supposed to give a **** about what you think??

  • tariq

    ayyy. I love seeing competiton build up

  • Up Stream

    ‘Fruitfull user experience”
    Samsung can’t do anything better than come up with names like this

  • MMA Rules

    Samsung=