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Powerbeats3 Wireless earphones, a successor to the Powerbeats2 Wireless edition, are now available to buy from Apple.com in the United States, the United Kingdom, France, Germany, Spain, Italy, Sweden, Australia, New Zealand, China and elsewhere. The accessory is available in White, Shock Yellow, Flash Blue, Black and Siren Red.

Listings for the $199.95 Bluetooth earphones on local Apple.com websites display delivery estimates ranging from 2-3 days to 1-2 weeks.

The new Beats earphones are powered by the W1, Apple’s first in-house designed wireless chip that drives the company’s upcoming AirPods earphones. It gives Powerbeats3 a 12-hour battery life, doubling the Powerbeats2’s 6-hour battery.

The embedded W1 chip also lets the earphones take advantage of other features like clear wireless audio over Bluetooth with improved battery performance and smart stuff such as easy pairing across the Apple ecosystem.

Once initially paired, the settings sync over iCloud to your Macs and iPads.

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Inline controls, called the RemoteTalk, permit users to take calls with a built-in mic, play music, adjust volume and activate Siri. Like its predecessor, Powerbeats3 Wireless comes with multiple eartips for a personalized and comfortable fit while flexible, secure-fit earhooks optimize stability.

If Target’s ad for the Halloween season is anything to go by, you will soon be able to buy the new Beats earphones from a number of retailers in the United States.

Here’s the promotional video for the earphones.

As mentioned, the earphones can run for twelve hours before needing charing.

Apple writes:

Bring on the hours of training because Powerbeats3 Wireless are now powered for the long haul with the efficiency of the Apple W1 chip. With up to 12 hours of battery life and an optimized design for improved comfort and immersive sound, you’re free to push through the most challenging workouts.

A Fast Fuel feature gives you an hour of runtime with a short five-minute charge. The fitness-focused earphones were built around Class 1 Bluetooth technology so they can be used with any Bluetooth audio source.

They’re also sweat and water resistance.

In addition to the Powerbeats3 Wireless and Apple’s AirPods, other Beats devices will soon use the W1 chip, including the forthcoming BeatsX earphones.