apple-store-china

Apple on Tuesday posted its [fiscal] fourth quarter earnings for 2015, offering a look at its performance over the past 3 months. The company shattered most of its sales figures from the same year-ago quarter, but came in under Wall Street expectations in the most important category: iPhone sales.

Analysts were expecting Apple to sell 48.5 million smartphones during Q4, but it fell a bit short at 48.05 million. And although market watchers anticipated lower-than-last-year iPad numbers, the firm came in under tablet sales projections as well. Keep reading for a full breakdown of the numbers.

Q4 2015 numbers compared to figures from the same quarter in 2014.

  • Revenue: $51.5 billion versus $42.12 billion
  • iPhones: 48.05 million versus 39.3 million
  • iPads: 9.88 million versus 12.3 million
  • Macs: 5.71 million versus 5.5 million

And here are some comments on the earnings from Tim Cook and Luca Maestri, Apple’s CFO:

“Fiscal 2015 was Apple’s most successful year ever, with revenue growing 28% to nearly $234 billion. This continued success is the result of our commitment to making the best, most innovative products on earth, and it’s a testament to the tremendous execution by our teams,” said Tim Cook, Apple’s CEO. “We are heading into the holidays with our strongest product lineup yet, including iPhone 6s and iPhone 6s Plus, Apple Watch with an expanded lineup of cases and bands, the new iPad Pro and the all-new Apple TV which begins shipping this week.”

“Apple’s record September quarter results drove earnings per share growth of 38% and operating cash flow of $13.5 billion,” said Luca Maestri, Apple’s CFO. “We returned $17 billion to our investors during the quarter through share repurchases and dividends, and we have now completed over $143 billion of our $200 billion capital return program.”

apple q4 2015

Although Apple may not have impressed Wall Street in Q4, it put up some staggering numbers, and once again set itself up for a monster holiday quarter. With two new iPhones, Macs, the Apple Watch, an all-new iPad and Apple TV, the company is going to have some great options for gifts this year.

Apple’s earnings conference call will start in just a few minutes. If you’d like, you can listen to a live webcast of the call via Apple’s online investors portal. Or, as usual, you can continue to check back with iDB throughout the afternoon for highlights and commentary on all major announcements.

  • That_Fruitarian

    Good god they are killing it!! $51.5 billion?

  • Yujin

    But wall Street promised me 52 billion. Time to sell…

    • That_Fruitarian

      Lol… Yep.

    • Bugs Bunnay

      Whoa promises aren’t meant to be broken?? What a twist!

  • Phil Randle

    Investors will prob only focus on iPads, but whatever way they look at it, this is an crazy achievement. 10M more iPhones then prior year on the last month of a cycle before new iPhones. Insane performance.

    • Micrones

      Investors focuses on more than the Ipad
      When you have one product driving most of your sales, it leaves you exposed to fluctuations with regards to your future performance and that is the nature of business.

      • Phil Randle

        It’s only that way because the iPhone is a sales behemoth, there is no one that is in the neighbourhood of the revenue generated from it.

        If the investors look at comparison to other companies, & if you JUST look at iPad, the revenue from that category alone is more then Dropbox F14, Yahoo F14 and almost quarter of the revenue that Microsoft generated F14.

        Investors just need to look at things comparatively.

      • Micrones

        Comparatively does not happen in investing in that regards.
        The price of a stock at any point in time especially for Apple and similar stocks is based on a whole lot of factors and not just earnings. (MARKET PERCEPTION OF FUTURE EARNINGS)

        They want to know that Apple will be able to generate this much revenue in years to come, exposure to just one product is one of the biggest issue which is Iphone.
        Because you make billions does not change the equation.

        People are sentimental about this because its Apple.
        Same happens to oil companies stock… if and when there is a decrease in their proven reserves etc or oil fields, their stocks tanks…

  • Bugs Bunnay

    Too bad samsung can’t copy that huh? Bahaha

    • Franklin Richards

      I’m sure they’ll find a way. Maybe they’ll do it by adding a “-” in front of their digits instead.

  • Ron

    Record sales, insane profits, and Apple’s stock went down. The world doesn’t make sense.

    • Micrones

      For the everyday people it doesnt make sense but for investors it does, it is not about how much was made now but rather about continued performance.
      Apple is still seen as the Iphone company, basically a one product company and that is what propels Apple’s profits, ipad sales are down and the other products are doing well but not high enough.
      The earlier Apple finds another cash cow like Iphone the better the stocks will perform and sadly nothing matches Iphone’s profit among thier other products

      • Rowan09

        Google is a search company and yet even when Facebook was at their heels with search the stock still went up significantly. The market is a joke, it use to be about profit, but now it’s 90% emotions. Apple has been doing these figures since 2007 and people still worrying. When there is a downward trend people should worry but this is not the case at all.

      • That_Fruitarian

        Must be nice to have zero debt and $205 billion in cash… Geeze.

      • Rowan09

        Absolutely insane.

      • Micrones

        There are several factors that drives stock performance which includes investors sentiments or perceptions.

        If 65% of your profit is made from one product among your portfolio of products.. you are very much exposed especially from a product category that has alternatives.

        Investors do not like that. but we shall see what the market says tomorrow

      • Rowan09

        I understand but if you’ve proven your product over and over again, it’s just idiotic to keep saying well it’s just one product. Until the iPhone starts trending downwards this is all just emotions and less about business performance. I get what you are saying and totally agree, but the market is a joke now.

  • n0ahcruz3

    All good except iPad… It’s becoming a niche product ala Apple Watch.

    • K3NSH1R0

      I wouldn’t say niche its just that people don’t tend to upgrade iPads as much as iPhones.
      I’m still running an iPad 2 but plan to upgrade either christmas or when the Air 3 (or what name they choose) is available

      • Ray Pereyra

        No Air 3 this year, Only IPad Pro or Mini 4.

      • n0ahcruz3

        Exactly that’s why it’s becoming a niche product.. Thats why no iPad Air 3 this year. iPad Pro won’t stop the sales decline of the iPad.

      • Rowan09

        The iPad won’t see a huge increase unless they recreate it. People have no reason to upgrade a tablet if it works and especially since you can get the latest OS on the iPad 2.

      • Micrones

        Ipad Pro will stem it for a short while but not for too long. it is just the nature of the product i.e tablets overall.
        Ipads is still the best tablet out there but the upgrade differential compared to other products like phones is not the same

      • n0ahcruz3

        yes like i said in my past posts Phablets will rise and ARM tablets will fall. i agree iPad is still king but, i for one want dont want to buy an ipad if i had 6/6s+

      • Micrones

        I am sure this happened to quite a few people…..
        I sold my Ipad as soon as i bought a 6+ and now a 6s+.
        Phablets will hit Ipad sales and i am sure Apple is aware of that.
        As long as phablets gets bigger and better in specs, it negates the need for an iPad or any tablet per say.

    • That_Fruitarian

      Except iPad? That’s still a $6 billion business per quarter. My god!!

      • n0ahcruz3

        Yoy decline that’s all i can say..

      • That_Fruitarian

        Still not too shabby.

      • Micrones

        It still is but its declining and Ipad Pro wont stem that decline, maybe for a short while.
        Investors are only concerned about continued performance or the perception of it and Apple is seen as the Iphone company, a one product company.
        Let us wait and see how the stocks perform on opening tomorrow. Guess there was a reason why earning call was made after 4pm

      • That_Fruitarian

        Up $3 so far…

      • Micrones

        Not quite…
        Opened at 115 this morning and closed at 114..
        Earning call was after 4pm… so expect market reaction tomorrow. I am hoping it goes up

      • That_Fruitarian

        Aftermarket… Keep up!!

        Tsk tsk tsk.

      • Micrones

        LOL Nope.. still 115, mate….You need to keep up seriously
        was 118 at 4.40pm today and now back to 115 as of this moment.

      • That_Fruitarian

        What did Apple open at today? $116.99?

      • Micrones

        Your point??

    • Micaiah Martin

      People aren’t buying because there has been no new release. Wait till apple refreshes it.

      • That_Fruitarian

        I’m still on iPad Air. I usually sell and upgrade every year. I skipped the Air 2 because it just wasn’t a compelling enough device. And I may skip the iPad Pro too…

        Most people never upgraded as aggressive as I did… I suspect, like me, many are waiting on more innovation from Apple in the tablet space.

        I bet if Apple released a tablet that ran OS X, it would sell like hot cakes.

      • Micrones

        I agree with you on all your points.
        Eagerly waiting for OSX on an Ipad, even though i know that is a tall order but you never know with Apple

      • n0ahcruz3

        since 2010 there had been many releases iPad 2, The new iPad, iPad 4, iPad Air, iPad Air 2, iPad mini, iPad mini 2, iPad mini 3, iPad mini 4 and lasly the iPad Pro in the span of 4 years. That didnt stop the the decline. iPhone plus models will slowly cannibalize the ipad sales. just my 2 cents not hating on Apple.

      • Micrones

        You are purely stating an unaccepted fact. a lot of people are aware of that

      • That_Fruitarian

        I think people want a more capable iPad. We love Apple but our iPads can do no more than our iPhones. The feature gap between personal computer and tablet is too great. Of course, this is just my opinion.

      • Rowan09

        I don’t think so because the iPad Air 2 is a very capable device. If by capable you mean just running a full OS, OSX needs to be refreshed completely for that change and the price for such product will be Surface Pro like. The Surface 3 (not Pro) runs a full OS and it’s not a good tablet at all (from reviews don’t personally own one).

      • That_Fruitarian

        I think Apple can hit that sweet spot.

      • n0ahcruz3

        thats why they made the iPad pro… im pretty sure apple is aware of the ipad sales decline. But at $799 base price of a 32gb larger ipad thats a tough pill to swallow. Sure there are some new hardware and software features, but it’s still a glorified iPad running a mobile OS. Just saying tho.

      • That_Fruitarian

        That’s exactly what I said. They gotta do better. Making it larger and adding a stylus isn’t enough.

  • Manuel Molina

    The iPhone 6S sold pretty good, but I figured it didn’t sell more than the 6. Pretty clear that those killer features weren’t a big driven force to get new customers to buy a new iPhone unless you were 5S customer and below.