apple watch tv ads oct 21 2015

Apple is out tonight with seven new short TV ads for Apple Watch. The format is similar to what the company company up with two weeks ago, when it debuted the first ads in this series.

Each short film focuses on a specific feature of Apple Watch, from apps, Apple Pay, Siri, physical activity tracking, to the convenience the device can offer. Yes, convenience is a feature!

I’m actually quite a fan of these pop TV ads. They’re short, to the point, and have this little je ne sais quoi that makes them stick. What’s your take?