apple watch tv ads oct 21 2015

Apple is out tonight with seven new short TV ads for Apple Watch. The format is similar to what the company company up with two weeks ago, when it debuted the first ads in this series.

Each short film focuses on a specific feature of Apple Watch, from apps, Apple Pay, Siri, physical activity tracking, to the convenience the device can offer. Yes, convenience is a feature!

I’m actually quite a fan of these pop TV ads. They’re short, to the point, and have this little je ne sais quoi that makes them stick. What’s your take?

  • Rodney Coleman

    I need to get myself a Apple Watch. Always flip flopping from android to iOS… I’ll just stay home with iOS.

    • Flabalanche

      good call

  • Jack McKinnon

    These are really great ads. Should’ve done this from the get go. The original ads were crap.

  • Urname

    Basically the modern version of the iPod commercials. Same mono-colourful backgrounds, singular focus on the person with the snazzy new Apple product, and catchy music.

    • Ángel Javier Esquivel

      I love that word: snazzy

  • port87

    nice short simple. should release these ads on a IG page if apple has one.

  • diggitydang

    A few of the initial comments are positive, but I think these ads are really crappy. The mono background makes it look amateur and fake… It looks so scripted. I MUCH prefer the ads showing the watch in daily use. This amost looks like it was green screened, but they forgot to edit it with the natural world they were supposed to replace in the background.

    I’m normally a huge fan of all things Apple Marketing but this to me, is horrendous.

    • Anonymous

      I’m in the same boat as you. However i dont think the ads are bad. I think apple is just switching it up. After all to catch more then one kind of audience you need to have different kinds of marketing techniques.

  • That_Fruitarian

    Wow!! I actually enjoyed these. Still can’t believe all this is possible with a watch.