iPhone 6s installement plan

Apple apparently makes an estimated $500 for every iPhone 6s sold, according to an analysis by Bank of America Merrill Lynch cited by BusinessInsider.

The investment bank estimates that the components part of the iPhone 6s cost Apple $234, marking a very slight increase from an estimated $200-$247 in parts and labor to build the iPhone 6.

Merrill Lynch’s numbers only account for estimated component costs and exclude spending on labor, research and development, software licenses, product assembly, shipping, marketing and other affiliated costs.

The 64GB iPhone 6s sells non-subsidized for $749 and Apple is pulling in an estimated $515 from each sale before the costs of manufacturing and distribution is factored in.

iPhone 6s promotional videoi battery 001

The biggest part of that cost is $127 for semiconductor parts, including Apple’s third-generation 64-bit processor, the A9, which costs the company to produce an estimated $25. Various sensors like the Touch ID fingerprint reader and the NFC module add up to around $22 and 64 gigabytes of flash storage costs Apple an estimated $20.

iPhone 6s bill of material Merril Lync chart 001

The most expensive part of the iPhone 6s is the Retina HD display with 3D Touch technology, which comes in at around $50 on its own.

“Other core components like the screen, camera, and battery will add up to $73, and the other stuff (like the case) will add another $33,” notes Business Insider.

The slight increase in Apple’s outlay on parts versus the previous-generation models is expected as the iPhone 6s is a brand new device so economies of scale have yet to come into play.

As Apple’s suppliers perfect the iPhone 6s manufacturing process and build millions of the new devices, the of their components will come down over time, improving the firm’s profitability.

Apple is now taking pre-order for the iPhone 6s and iPhone 6s Plus ahead of the 25 September launch in the United States, United Kingdom, Canada, Germany, Italy and a few other markets.

Source: Business Insider

  • George

    Ha I knew that forced touch thing was gonna make repairs costly as hell.

  • Dan

    Most likely raking it in with the storage prices.

  • Joonyaboy

    They deserve it. They keep making the phones we want to buy.

  • TJ

    Complete rubbish, there are a lot of other costs besides the “estimated” cost of components. I’d be surprised if Apple even made half of the claimed $500 in profit.

    • Benedict

      Then why can other manufacturer sell their phones for half price with even better (more expensive) hardware components?

      • TJ

        Because most are selling at cost or making very slim profits. It all seems to be about sales numbers or market share with a lot of other manufacturers sadly.

        Yes prices might seem attractive for other top spec phones, profits needed to sustain a business over the long term are non-existent. OnePlus for example are selling phones at cost for the first few years to establish the brand, after which they’ll have to raise prices to start making a profit.

      • Benedict

        It is no wonder why Apple had the biggest profit of all time. They definitely make the 500$ cash of every ***** who buys an iphone. The money for Dre’s new Veyron must come from somewhere 🙂

      • TJ

        They might make near $500 on the 128GB model, but I seriously doubt they make anywhere near that on the base 16GB model.

      • Shinonuke

        The report you see is the revenue, not profit. Unless I missed read an article

      • Benedict

        No I refer to the18 billion Dollar profit in one quarter.

      • hkgsulphate

        better (more expensive) hardware components with worse user experience, you get the idea

      • Benedict

        Doesn’t make sense, does it?
        Besides that, I never had a worse user experience than with an iOS device. It is impossible to do one productive step with all these restrictions.

      • Chindavon

        Productive as in Watching Youtube and texting at the same time? okay. lol

      • Benedict

        More like switching between several apps, sharing an email attachment in a facebook group, checking the rainfall radar widget on the homescreen, get informed about needed time home or to work whereever I’m located and find the first app still open where I stopped when returning.. still loling?

      • Chindavon

        That’s even more hilarious. Mr. Fantastic thinks you’re really stretching it.

      • Benedict

        Did Safari also had to reload this time? 🙂

      • hkgsulphate

        yea : and she also failed at downloading viruses and spywares to my phone :

      • Benedict

        “She” fails in downloading anything…

      • Rowan09

        Manufacturers like who? All those guys fighting for people to buy their Android devices? There are so many Android devices they are competing with themselves. Samsung margins are not bad either because their phones costs the same price as an Apple device.

      • Benedict

        I don’t get your point about the competition?!
        A Galaxy S6 costs 959$ ??

      • TJ

        The iPhone 6s starts at $649, so no idea where you got $959 from. The Galaxy S6 was probably a similar price when it first launched, not now though due to several price reductions due to the fact that it’s not selling.

      • Rowan09

        The S6 Edge and Note is just as expensive as the iPhone and as you stated the price decreased due to slowing sales and marketing.

      • Benedict

        You can take any flagship phone you want for comparision. They are all half the price which exactly would explain the 500$ profit.

      • Rowan09

        Not sure where you are from but in the U.S. the M9, Samsung Galaxy phones, LG phones, etc are all just as expensive as the iPhone. The only budget friendly phones are the ones that either didn’t sell well so they reduced the price or the Moto X/G, Nexus, and One Plus phones. The only reason the Moto phones and the Nexus are cheap is because Google does not care about hardware sales but focuses on software with ads.

      • askep3

        Well the Moto X and one plus didn’t get price cuts, they are just inexpensive

      • Rowan09

        Right the Moto X is just a budget friendly phone which was Googles way of getting its services in people hands and the One Plus phone is trying to make its way into the industry. They didn’t add NFC on the One Plus Two just because they are trying to maximize profit.

      • Benedict

        My fault: The iphone 6S Plus 64GB costs 959€ here. Which would be 1084$. This is double the price of any other flagship with similar specs.

      • TJ

        Only because prices are usually cut pretty quick for other flagships soon after launch. Once the initial rush from customers to get a new phone on day one is over sales start to flag so manufacturers cut prices and keep on doing so. Galaxy S6 can be picked up for around £365 now and the S6 Edge around £100 more than that, well below the RRP at launch. You’ll find that others are doing the same, the LG G4 has been receiving price cuts and Sony have cut the prices of their new phones before they’re even out.

        Other phones are only cheaper because they’re all fighting in desperation to sell to consumers over other competitive phones. HTC are practically worthless, Sony might get out the smartphone business over the next few years, Samsung have been losing money the last several quarters. Competition in the Android space is fierce, it’s killing margins and could end up killing many businesses. Yes Apple makes a decent profit on their phones but as a business they’re entitled to, pretty sure any Android manufacturer would do the same if they could.

      • askep3

        I think by now people shouldn’t compare specs on devices, show me one cross platform game that looks better on any android device than it does on an iPhone, games such as portal and the other of ports don’t count since they are meant for gaming android devices, not cell phones.

      • Rowan09

        Exactly and when you compare them side by side one isn’t ever noticeably faster than the other either. The truth Android eats ram while IOS is RAM friendly so they need all that RAM on Android and IOS not so much (but I’m happy for the 2GB upgrade).

      • Benedict

        There are Android devices which have a far better display resolution and therefore alot more graphic processing power than an iPhone!? Of course games “look” better there. Check some benchmarks to look them up…

      • askep3

        Oh wait you are right! That’s a good point higher resolution needs better hardware, but once it’s past retina you can’t really see the difference, it’s up to each person if they care about all the extra pixels (and if they can even see them)

        Also, the trade off for extra pixels is more powerful hardware (obviously) which can lead to a heavier and thicker device, but in the end which device someone buys depends on what the person wants, and if they care more about specs and resolution or weight and how thin it is.

      • Benedict

        What’s “Retina”? Just because Apple told you, you can’t see differences beyond Retina. But why are they supporting FullHD now? And let me guess – you can’t see differences in 4K TVs too…

      • askep3

        Retina is where you can’t see the pixels from a normal viewing distance. It doesn’t matter what Apple says, I can’t see the pixels on my iPhone 5s, or iPhone 6. I don’t care why they are supporting fullHD now, I’m more interested in force touch than more pixels jammed into my screen.

      • Rowan09

        You said manufatureres can sell their phones with better hardware for half price and that’s not even true because you mentioned the price of one manufacturer Samsung with a $800+ phone. Point is that Apple makes IOS devices, Android is an OS on multiple devices, so will have to lower price extra to compete with each other first.

      • Benedict

        The implementation of new features in Android via TouchWiz are far more time-intensive as using the same homescreen and icons since 8 years.
        You can’t justify the price with such an amount – more than the hardware. Like I said above – the argument against is the high profit which means less time for development – also for the OS.

      • Rowan09

        Dude you got to be kidding Android OS been almost the same since Gingerbread. Software features and hardware are 2 different things. Of course Apple needs to make as much profit as possible is that not what Samsung tries to do? Google does the same thing as well, but not from hardware.

      • Shinonuke

        Actually, Samsung phones may cost less since product some of their own parts.

    • Iliyan

      I agree, these figures don’t factor in the money invested in the development, which is probably in the order of hundreds of millions for each iteration.

      But then if you think about it, every 2 million phones sold make them $1 bln in revenue. This is a huge margin.

      • TJ

        Yeah, I suspect the higher capacity devices make the most profit with least profit being made on the base 16GB models.

        Alongside R&D there’s also distribution, marketing, warranty costs. Plus there’s a lot of unseen costs such as royalties and licence fees payable to various patent holders, not to mention that new components such as the 3D Touch display amongst others probably cost more initially and reduce in price over time.

    • mrgerbik

      I always find it amusing that people can so vehemently defend a corporation that is obviously overpricing their products. I always cringe when seeing new iPhone prices.

      Apple has really pushed the trend into the stratosphere:
      – Make an admittedly good, but spec wise somewhat lackluster product
      – Package it in a pretty white box and mark up the price 50-75%+ over the competition
      – Sell accessories at very high markup (but make the packaging pretty)
      – Watch the people defend the pricing to their deaths

      Why does it work? Because they are catering to the masses emotions. Emotional people act like herd animals.

      Herd animals are easily manipulated.

      News flash: Apple dosen’t care about you, only your money. So why defend their pricing strategy?

      • TJ

        I’m looking at this from a manufacturing and business perspective. I run my own business so understand pricing and what goes in to getting a product to the end user. A lot of people moan about prices but have little knowledge of what goes into a product, all the hidden costs, etc.

        Don’t believe everything you read, component costs are always “estimated” around the $200 mark or a little higher, emphasis on estimated. Actual costs are higher, then you have a myriad of other costs associated with developing, producing, distributing, marketing, shipping, retail, getting to the end user, etc. It’s not defending anyone, it’s simple logic and business facts.

        Top end estimate according to this article is $247 for parts and labour, the iPhone 6s 16GB sells for $649, there’s no way Apple makes a straight $400 profit. Looking at it logically I’d estimate that they might make $150-$200 profit, then margins rise on the higher capacity models and once you get into 6s Plus territory.

  • iByron

    “The 64GB iPhone 6s sells non-subsidized for $749 and Apple is pulling in an estimated $515 from each sale before the costs of manufacturing and distribution is factored in.”

    If this is true, then Apple is *not* making over $500 for every phone sold as your headline trumpets. It’s a pretty safe bet that manufacturing and distribution — not to mention R&D, licensing, and other pre-manufacturing costs — do not add up to a mere $16 per unit.

    • @sexyhamthing

      They intend to ship well over ten million? thats 5 billion dollars

      That shit does cost money, but surely not 5B money

  • Me

    This X apple product costs Y amount is getting a bit ridiculous and wildly misleading!

    Bare materials are not the cost of a product! Research, design, development, packaging, shipping, marketing, manufacturing, etc etc… is the real cost and not raw materials!

    • askep3

      Exactly, lots of people don’t get this

  • David Barajas

    They are making more than enough to offer more than 90 days telephone support (warranty) that’s for sure.
    They make a huge amount of profit off of the devices they make. “But they have to pay for this and that.” That’s true. It’s also true that if they didn’t make so much off of each device the record amount of money Apple has in profit wouldn’t be had.
    As good as the iPhone is I believe Apple could offer a even better device if they offered more to customers. They could make the iPhone even more appealing than it already is. It would be even harder for the competition if Apple put more expensive components (multiple ways this could be done) in its devices. Apple can afford to do it.
    Or if they offered all new iPhone customers one year of Apple music (or 6 months). Or some other service. It doesn’t have to be the components that Apple spends extra on (like more expensive/faster RAM, let alone more storage for the same price.
    In short, spend a little more but make a popular device even more appealing.

  • n0ahcruz3

    leave the dead horse alone lol seriously this type of article gets recycled over and over…

  • Rowan09

    Exactly the One Plus Two doesn’t have NFC because they are mostly focused on driving down costs. The Moto X is just Google’s way to get its services in people’s hands. If they actually depended on it for sales they would have stopped a long time ago.

    • askep3

      Yeah google doesn’t make money from the phones, they make money from the people getting access to their ads on the Internet.

      Edit: access to view their ads.

    • Except Google doesn’t own Motorola…quit the BS claiming and do some research outside that Apple store.

      • askep3

        you’re right about that, but what about the nexus, or even the fact that android exists?

        and google did own Motorola but then sold it to Lenovo

      • Back to your response question:

        “If you’re talking about the Moto X or the one plus two, tell me what they had to develop on their own, what R&D did they have to do? They don’t make deals with carriers, or advertise that much.”

        First off, Apple doesn’t develop ANYTHING on their own, that’s a key part of them maximizing profit. They design it, just like ASUS, Huawei, and OnePlus design their phones, and contract the manufacturing out to others. So, that hardware “R&D” portion is nothing more significant than what the others do while still selling their devices at a reasonable price. The software portion, they didn’t build that from scratch either, they’re building off of UNIX/Linux, just like Android manufacturers, and chose to keep users under their control with limited software…

        Regarding advertising, that’s most likely the biggest part of the price you as the consumer are paying for, similar to Beats by Dre (http://bit. ly/1HfTkQn). But why pay such hefty price for something that cost a meh $200 to build? Not to talk of all the limits/restrictions on the software side. OnePlus’s marketing isn’t king, but it got millions world-wide aware of the great OnePlus One (then ruined it with the second generation), and it sold a lot and is still having a great resale value till today (http://bit. ly/1Qe8Rq1).

        https://uploads. disquscdn. com/images/21cba3c04e57c73b7fb19938a6e12f42d65d1be7afe6a9f6777e97fdee190f25.jpg

        There’s no excuse for such rip-off priced products, besides excessive greed, and Apple keeps rotting the more and more people buy into this their excessively greedy tactics.

      • Rowan09

        Show me a non-greedy business? Why was Windows charging so much for upgrades and why is Office not free? Businesses are only their to make money, not be fair to people. If you can’t afford it then don’t buy it. Why would I care about another man’s profit I hate that? I sell products mostly electronics all the time and it kills me when someone comes in a messes up profit by making barely any. It does not do well for the industry if Apple or Microsoft was making One Plus margins on their devices. I can see the stock prices now with that decision.

      • That same old question again I see…same answer as before BS claimer:

        Greed varies, if you haven’t noticed all these years. You see a product that costs say $200 to build selling for $350, and another $200 product selling for $800 without offering anything to justify the price tag, besides the branding. I wouldn’t call the first a greedy company, that’s simply making a slight profit. The second, now that’s extremely greedy, as is Apple. Turning a blind eye to all of them and thinking “they’re making profit so they’re greedy” is just ignoramus.

      • Rowan09

        Dude you must be kidding. You think any publicly traded company like Microsoft, Google, Apple, etc with thousands of employees can survive on those margins? You must be joking. Since HDMI cables costs less than $10 to make companies shouldn’t sell them for more than $20 or since it costs McDonald’s cents for a burger they should only charge a dollar or less. The only rule on business is to make money. Do you believe the companies like Oppo are selling their phones for those margins because they are not greedy? No it’s because they are trying to make a way into the industry and they are a small company. Come on man you are smarter than this and you know all business are greedy or they won’t last.

      • askep3

        MrElectrifyer doesn’t have a single clue about what costs there are other than the hardware, Employees, Brick and mortar store rent, OS, R&D (which I’m talking about with him in a mother comment convo) etc.

      • Rowan09

        He does just trying to be hard headed. He has a One Plus One and the One Plus Two doesn’t include NFC because they have to maximize profit, so I guess that makes them greedy now.

  • Benedict

    You can name any phone you want – and before force touch was released, iphones cost also double. So that can’t be the reason. The R&D of Apple is by far less busy than other manufactures. They just have to develop the software which takes ages for a feature to come through (think about quick settings, notification center, etc.)
    Take LG, Huawei, Samsung, Acer or Archos. They do the same stuff like Apple and more but they can halfen the prize.
    Another argument against high R&D, marketing costs is their extreme profit. It clearly indicates that they take twice the money of the customer for less effort.

  • “Lenovo bought Motorola because their presence in the U.S. is almost little to none”

    Ok, fancy excuses to diss reasonably priced SmartPhones. What’s your excuse for the ZenFone 2, Xiomi Mi Note and other high-end performance phones selling at a reasonable price for?

    • Rowan09

      I never gave superiority or inferiority to any phone in my statements. All I’m saying is Android manufacturers have to compete with themselves first and then the iPhone which will lead them to make a phone and get less profit. If you truly believe these phones are cheaper out of the goodness of their hearts, then you are lying to yourself.

      • So you’re saying the reason for reasonably priced devices for the consumer is ’cause of competition? Duh…and you proudly support Apple’s stance of ignoring competition and just taking advantage of the ignorance of the average joe? You sure must be one their investors given how proud you’re sounding to be paying more for less…

      • Rowan09

        Huh? No the point is any publicly traded company as a matter of fact any company needs to make as much money as possible. Samsung, Google, Microsoft and Apple do the same thing don’t try to my this an Apple invention. Apple isn’t ignoring the competition. Please tell me about these multiple budget high end phones from large companies?

      • “No the point is any publicly traded company as a matter of fact any company needs to make as much money as possible”

        Businesses are there to make money sure, but everything should be balanced. The business making profit by offering use/service/value to the consumer/client, the competition making more or less based on their offerings.

        Apple is just extremely tilted to the profit margins of the scale, releasing inferior and overpriced products to the market…sadly, the average joe is an illiterate when it comes to technology, and Apple just keeps exploiting that.

      • Rowan09

        Inferior please. Please tell me the last time the iPhone was lagging in quality, speed, extra compared to any other device on the market? Dude I own the S6 Active and as I said to you before but you want to go on web reviews the camera is not that good. I took a low light picture of my S5 Active that I’m selling and it was horrible. When the screen came on the s5 it highlighted the S5 screen while making everything else dark, my iPhone took the picture just as it appeared and it wasn’t even in low light. I told you before the Galaxy phones just use HDR type enhancements, but doesn’t take a true picture of the environment. Since you know it all. How much does it cost Apple to acquire 1 customer?

      • The ASUS Zenfone 2 Deluxe, Moto X Style, Xiomi Mi Note Pro, etc. are examples from big companies. Not as big as Apple of course…

      • Rowan09

        Xiaomi doesn’t have any stores and barely makes any money from their phones and that’s just dumb, so comparing them to Apple is way off, Moto X phones as I stated before are just a budget line of phones at first to fill Google’s purpose of selling services and now they can’t just turn around and sell them for $500+. Asus is also just trying to make a way in the U.S. market. Can you please explain to me why these budget phones are not top sellers? Xiaomi’s top phones are from the cheaper line not the Mi phones.

  • Rowan09

    Exactly that’s why it’s “free”. Why isn’t anyone made when Google is selling your email, etc to make billions?

    • askep3

      #SellingYourLife

      • Rowan09

        Why doesn’t Benedict complain? He should go ahead and find out how much Google makes off each individual daily without even selling them something.

      • askep3

        Really Google is making the best profit, they don’t even need to seek anything, they make money off of people just using their services!

  • “It doesn’t matter if the contract the R&D off to other companies, it’s still a cost for them since they need to pay other companies.”

    And you think other phone manufacturers get the service for free?

    “Also, they made force touch in-house http://www. bloomberg. com/featu… so I’m not where you get that they contract their development off to other companies from.”

    Force touch is just a marketing buzz word for reselling digitizers and the right-click button. That doesn’t require any “development” besides the marketing department. Application of force touch on the MacBook and now the iPhone brought no new function/usage to the market besides that buzz word. So, not sure what big credit they deserve for implementing the technology years after the competition.

    “But I don’t want quality to be sacrificed for that.”

    Which quality? Wall Hugging (http://bit. ly/1GESf7G), iOS 8, Apple Maps, Bengate (http://bit. ly/1OEwDK0, http://bit. ly/1sQlf29), Scuffgate (http://bit. ly/1zKJ19U), Batterygate or the good old Antennagate? Or wait, is it the Staingate (http://bit. ly/1HHhXqr) quality of MacBook Pros? I can leave without those cheapo qualities if that’s what justifies the price for you…only exclusive quality they had was simplicity, and that exclusivity has been long gone when compared to today’s competition. Qualities of Compatibility, Flexibility, Versatility, etc, I don’t see in Apple products, and that’s what makes their devices feel a lot more like a ripoff compared to the competition.

    I really couldn’t careless about the branding, if they make a device that offers great bang-for-buck compared to the competition, would proudly switch back to using iPhones. As of now, competition offers loads more for a reasonable price.

    • askep3

      Ok look I don’t think you have a clue what engineering even is, how would you know how force/3D touch was made. You say that they made it years after the competition? I have never heard of pressure sensing screens anywhere. Also I was saying Apple has to pay other companies to R&D for them only if they don’t do it themselves. In reply to that you ask me “and you think other phone manufacturers get that service for free?” No, they don’t, but then again what do they innovate and create? The moto X, and many other androids phones have great hardware, but have NO special features, the only thing I can think of was the Samsung Galaxy S5 having the screen sense your finger even if you didn’t touch it. That was very cool! But in the end it was just a gimmick, nobody ever talked about it, 3rd party secs didn’t have access to it/use it, it failed.
      Every phone has their flaws, maybe the iPhone has more, but I for one have had none of those except for battery issues.
      How about instead of telling me what Apple hasn’t innovated, tell me what other companies have innovated?

      • “Ok look I don’t think you have a clue what engineering even is, how would you know how force/3D touch was made”

      • askep3

        I don’t understand what’s your point? You might actually know what engineering is, but I don’t understand how you think force touch was super easy to do

      • Posted too early…refresh.

      • askep3

        Does the Samsung note pressure sensing just work with the stylus or also with a finger?

      • It does it with the finger too, same with many other devices running Android since Android 1.0 (which came with the getPressure API in API 1). You can test a device using this app on the Play Store for Demo (https://goo. gl/ToHXni), even my OnePlus One has force-touch…of course every Android device’s screen doesn’t have the same level of sensitivity, so your findings may vary.

        As the developer states:

        “How is this useful? It’s not, really. It just adds a level of complexity to a user experience.”

      • askep3

        Wow, I’ll check it out it seems pretty cool, btw about our convo, I don’t want to keep writing, but you have opened my eyes about some of the things like force touch being available, of course, I still disagree with some other things, but in the end to each his own, you like android, I like my iPhone :).

  • Benedict

    Please read my reply to Rowan09 regarding RAM management on Android.

    • askep3

      Ok

  • Rowan09

    I own an S6 active, S5 Active, and Note 2 it stays around 1.86Gb of RAM when totally empty and this lie about it never refreshing is just what it is a lie. I had my phone refresh on me a couple of times, but as you stated the extra RAM causes it to do it less. It does eat RAM compared to IOS because it keeps apps running in the background by default differently than IOS does.

    • Benedict

      Nobody said it never refreshes/redraws. If the RAM is full, it has to kill apps. This happens almost never and only in extreme use.
      I sold my S6 some weeks ago because I don’t like TouchWiz and it made the device slow. Also the RAM management was buggy which Samsung claims to have fixed.

  • askep3

    Maybe you can see resolutions differences, it has never bothered me that much though, I care more about how a UI looks, and about color representation. That screenshot does prove your point, but then Rowan09’s point counteracts it. The nexus is made by Google who also makes the software, maybe that’s why it runs better than other androids? Anyways Rowan has 3 androids and says that they use almost 2 gb of ram on idle, that’s almost double the ram that the iPhone 6 has, so even if the iPhone 6 is a bit worse it’s still way more optimized since it can do the same thing the androids can with half the ram that the androids use on idle.

    • Benedict

      There is a reason for this behaviour of Android. It allocates the total RAM and fills it up to a specific amount with running apps. When this level is reached, it kills the last app. This is also the reason why memory cleaner are kinda useless, because the system will always keep the newly opened app in memory until it reaches the threshold. Samsung set the mark a little higher between 80-90% of available memory. Don’t ask me why but it makes the devices not too snappy. Other companies like LG, Huawei and the Nexus brand do it a little different and save some memory. Nevertheless also devices with 1 GB or less fill up their RAM automatically to the set threshold. It does not mean because almost 2 GB are full, that android “eats” RAM. It will also use (fill up) 3 or 4 GB when it is available.
      But true, I don’t like how Samsung devices handle this. There are faster devices on the market regarding the workflow – not a benchmark.

  • JohnrC123

    And I just learned that purchasing AppleCare costs more. I’m being penalized for buying the more expensive model (6S).

    100 billion dollars cash in the bank isn’t enough for Apple. Have to increase the price to extend a warranty by one year.

    Greedy and contemptuous.

    How about a name change… AppleReallyDoesn’tCareEmptyYourDamnWallet