Apple Watch Sport on hand image 004

A new video surfaced on the web Monday, ostensibly showing the Apple Watch booting up to the Clock face in a little more than sixty seconds, or twice as long as the iPhone’s average startup time of about thirty seconds, depending on the model.

The clip, first shared by 9to5Mac, was recorded inside an Apple Store by an enthusiast and should be taken with a grain of salt because it shows an in-store unit which runs demo software that may or may not be exactly the same as the actual shipping Watch OS.

Here it is.

If anything, the clip gives us a solid indication of the power of Apple’s in-house designed chip for the Watch, called the S1, that combines many subsystems onto a single chip.

A report back in January claimed the S1 processor inside the Apple Watch would bring A5-like performance to the device, helping refresh its display at a silky smooth sixty frames per second. Of course, we won’t know for sure until first Watches land in customers’ hands this Friday, at which point we expect iFixit’s repair experts to perform their ritual teardown dance.

Apple Watch S1 chip

It’s a bit strange that booting the Watch would take longer than starting up the iPhone 4s, which also runs the A5 chip. The difference in boot times between A5-driven iPhones and Apple’s wearable gizmo might indicate that the S1 inside the Watch is running at a lower clock frequency to help extend the battery life.

Another thing to consider: the Watches showcased in Apple Stores are running demo software, likely affecting boot times.

Source: 9to5Mac

  • Beta382

    I would think that a demo unit would be running lighter weight software than production units. It’s kinda disconcerting that it takes a watch this long to turn on.

    • smtp25

      Well presumably you’ll keep it charged and 60seocnds for a watch really isn’t the end of the world – that it’s not just a little watch that it needs to power on its all the services

  • Tim

    When did boot up times become a thing in benchmarking gadgets, it’s almost irrelevant as you won’t be booting it up frequently.

    • mrgerbik

      with an 18 hour battery life that may not be true

      • john myth

        Your phone has 10 and it isn’t an issue

      • mrgerbik

        Apples and oranges…

      • jaysoncopes

        Actually, they’re technically both Apples…

      • mrgerbik

        :p

      • Tim

        I’m sure you can spare 60seconds and use your phone instead, after all it does what your iphone can already do.

      • This Guy

        People have no patience anymore and when you stop to think about the implications of that a little more…it’s very sad. Of course, no one will stop to think about that because they have no pat…SQUIRREL!

      • mrgerbik

        If its no big deal to grab your phone to check the time, why have a watch then ?

      • smtp25

        What ultra important thing did you need to do in the extra 30second boot time?

      • mrgerbik

        its not the point

      • Terrence Martineau

        I don’t understand… 18hrs means you have to charge it every night and it should be impossible to drain battery… and if it dies and you are charging it there is no reason to be sitting there watching it booting up and charge… its just in the charger booting and charging… none of that time is time you are waiting for it to boot… this is the most useless metric ever…

      • mrgerbik

        Oh? Are you always going to be carrying around your charge cable? Rofl
        Dont be such an ignorant apologist

      • smtp25

        What difference would that make, if you have cable it won’t be flat, if you don’t then it will be flat and the boot time is moot

      • mrgerbik

        So its okay that you would need to carry a cable around for an f’ing watch??? Cmon! Talk about uselessness.

      • smtp25

        Its not a watch it’s a smart watch. Retina screen, processor, biometrics. Other smart watches that run longer can do less

      • mrgerbik

        Ok. Np. Does that make it okay?

        Corporate obedience and apologies arent perquisites to owning an Apple product.

      • smtp25

        Ok your right. Our apple corporate overlords could make the battery last 1000 hours, but they want to oppress us consumer shills. It’s not 100% related to power draw on battery at all. Stand tall consumer advocate

      • mrgerbik

        Thanks for hyperbole !
        All im saying is Apples watch leaves alot to be desired – especially battery wise, and fyi, I have used iphones since 4, have 2 apple tvs and a macbook, but I can admit when they have missed the mark. No shame in that.

      • smtp25

        Lol pot kettle black, corporate obedience, nice back down from a position. I use my work s4 and Ipads/apple TV around the house. Just a fact that the more stuff something does the more battery it uses. 18 hours is not stellar but it’s better than the 8 hour day people get out of iPhones or my slow s4

      • mrgerbik

        ? back down?? dont think so – tell me how ive ‘backed down’??

      • Terrence Martineau

        I think you missed simple logic… it’s goes 18hrs on a charge.. you only need ONE charger on your bed side table and if you charge while you sleep you should never have to worry about it dying… it has double the run time o an iPhone…

      • mrgerbik

        Simple logic lol. Kids…..
        Logic: are you always going to be near your ‘bedside charger’ to charge your phone?
        What happens when you wont be?
        Thats the point

      • smtp25

        Oh and when battery gets super low, it reverts to only showing time and no othe functions work

    • Benedict

      …not sure if it turns off after 8 hrs of heavy use every day.

    • Antzboogie

      The battery is horrible on the watch so expect to boot up frequently.

      • Terrence Martineau

        Why 18hrs effectively means you HAVE to charge nightly, but if you have a late night your covered… there should be no reason to ever run out of juice…

  • Ewww

    Ew…. Whoever that is recording needs to get a manicure asap.

    • mrgerbik

      ahhhh vanity. got to love it

    • This Guy

      Why? Perhaps he’s a guy who works with his hands a lot doing manly things…unlike little priss girly guys who whine about a little dirt. You may get the ‘good looking’ girls, but I can assure you from all the research I’ve done that those girls are just that…girls. They are not women. All you vain people are the reason our species as a whole is on the decline intellectually.

  • singhay559

    the real problem is why the weather app not working?

    • Hussain Alsanona

      Because it needs a connection between the iPhone and the apple store has slow wifi. That’s why it takes so long to show up on the screen.

      • singhay559

        Lol the watch weather app crashed. It didn’t even load

      • Benedict

        It’s kinda tricky of Apple that there is no notification which informs the user about the crash. Most people don’t even realize it and think their iOS device doesn’t crash.

      • We believe that any shift in interface without a smooth animation is a “crash”.

      • Benedict

        …that would explain the non-notification. You would be busy filling bug reports all day.

  • CltrAltDelicious

    Apple…SMH

  • Ecko Vas

    That is a demo unit, and it has to connect properly to the iPad mini that is on the left side. The software is different, I’ve tried the boot up on a none-demo apple watch and it didn’t take that long to boot.

    • Derp

      And how did you try a non demo watch exactly? Who are you?

      • Noicc1128

        Go to Apple Store. Anybody can try on a non demo watch.

      • Hussain Alsanona

        There isn’t non demo units on the Apple Store.

      • Noicc1128

        Perhaps I’m wrong but I’m pretty sure the ones behind glass run a looping demo. The ones you try on are not running a looping demo. Hence, not demos.

      • Ecko Vas

        Lol …. That I can’t say. But the real apple watch isn’t anywhere near slow

  • Mr.Coolfreak

    the software that runs on the Apple products in store is optimized and usually performs better than actual software thats in production.

    • Hussain Alsanona

      Not always

    • Maxim∑

      retail mode is not comparable to regular consumer release

    • Kr00

      So you have a benchmark test to prove that statement?

    • smtp25

      How old is the so Build/revision? Might have been early release code to get these out to stores

  • Hussain Alsanona

    I won’t take that video as an accurate results because that was a demo unit hasn’t a normal software

  • quitcherbichinn

    If this were a real world issue, then those who already own them and have been testing them would have stated as much. This is a store demo unit, not a real world example. This is a fluff story. It is nothing more than a way to get people to bitch about a product they don’t own yet.

  • mike

    It seems like everyone who leaks a not yet released product in any way, shape, or form has no skills using a camera.

  • Micky Ganon

    This is the most unnecessary purchase.
    You want to know what time it is? Take a look at your iPhone
    You want to know if you have received a message? Take a look at your iPhone
    You get a call? Answer through your iPhone.
    Why in God’s name do you have an apple watch ???

    • Go Figure

      Apple is making money off the fact that people are extremely lazy slobs that even simple actions as reaching inside your pocket is too much for many people.

    • Benedict

      From my experience a glimpse at a smartwatch is way quicker.

      • White Michael Jackson

        but you still have to pull out your phone.

      • Benedict

        No not even for a reply to a message.

    • Freddy Born

      i already heard that story. thanks. bye.

    • Kr00

      Maybe people who work with their hands don’t have the opportunity to reach for a phone tucket in a pocket or holster or a bag. I wear a watch and use that at least a dozen times a day to check the time and checking a watch for messages, emails calls etc, would save me having to stand up, pull out my phone, hit the button, check the phone, put it back, sit down. Instead one lift of your hand to glimps the watch, it’s called convenience. Only an idiot would think that having any kind of watch to check the time, messages, etc was dumb. If your moronic assertion was anywhere near true, watchmakers would’ve gone out of business a decade ago. But you somehow know better? People wear Bluetooth headsets to answer calls, are they stupid too?

  • 1st world problems LOL

  • Jailbreak Guru

    Am I the only one who thinks the next Apple Watch will be 5x better in everyway?

    • Kr00

      In what way? A camera? Hardly 5x better.

      • Jailbreak Guru

        Thinner, Lighter, Faster, Battery, and etc. (I think)

      • Kr00

        Still not 5x better.

  • Terrence Martineau

    And how often do you boot your phone? …or will you boot this watch? Never… the only time if the battery dies… what s useless metric.. who cares?

  • Felipe Queiroz Drumond

    If it takes twice the time to boot up, doesn’t matter at all. It was not built to be turned off. So, this number is irrelevant.

  • Terrence Martineau

    “are you always going to be near your ‘bedside charger’ to charge your phone?” at night, while I’m asleep… 99.9% of time yes… lol…

  • dudeimmexican

    I’ll stick to spending 2 seconds of my time to check notifications and the time, instead of forking over $350+ XD