Apple-Watch-Retail-Packaging-Photos

Photos appeared on Instagram Tuesday afternoon, offering what could be the first look at the packaging of the Apple Watch. Instagram user Jeremy Gan uploaded the images, first spotted by MacRumors, to the social network showing off the Watch’s box.

It’s impossible to confirm the validity of these photos, as they could depict elaborate concepts, unofficial packaging or may just be flat out fake. But the device shown in the images looks like the larger stainless steel Apple Watch with Milanese Loop, and box details seem to be in line with Apple’s style.

watch band packaging

Since publishing the photos, Jeremy Gan has now set his Instagram account to private.

The Apple Watch will go up for pre-order on Friday, but it won’t start shipping to customers until it becomes officially available on April 24. The highly anticipated wearable has a starting price of $349, for the entry-level aluminum sport model, with top-end 18K models costing as much as $17,000.

Source: Instagram via MacRumors

  • Seem

    Fake. The picture is in fact a photorelastic painting made with an iPad.

    • Mike

      Good, hope so.

  • mikezmac

    This plastic crap case is BS. A SS link apple watch is $1000 and this is what we get a for a case?? Apple has a lot to learn about luxury it seems.

    • Mr.Coolfreak

      Apple only considers Edition collection to be lucky not the Apple Watch

    • John

      Huh?
      Unless I am missing something, where is this “plastic crap case” that you speak of? The boxes look like Apple products and yet still presented like traditional watches are.

      As for the leather band, what would you have preferred it to be presented in?

      • Mike

        Apple is trying to break into the luxury arena. Have you bought a nice watch? You get a nice case for it. This is garbage after you open it. Lame.

      • John

        See, I don’t know. It doesn’t look like it is one of the higher end watches Apple is selling so I can almost understand why it’s treated the same as an iPhone…which is around the same price.

      • Mike

        Ye, I’m buying the stainless steel apple watch with the link bracelet. I’ve bought watches before for about the same price and they come with a decent case to put/keep your watch in. This is a throw away box only it seems.

      • John

        I’m buying the same one.

        I’d like to see it come in a box that’s…have you seen the way the iPod Touch is presented? It’s a transparent box which shows the iPod and it’s colour etc.

        I’d like to see that.
        I’d be happy with that.

      • Mike

        That sounds cool. For me I was expecting a watch in a watch box 🙂 Ah well.

      • Maxim∑

        Instead of copying comments from 9to5mac you should’ve seen that Jony Ive actually addressed why the cases aren’t higher quality. Instead of circle jerking

        Company spends 4.5 billion on the environment and you expect them to make a bulky case for every single watch just so it can be shoved into the back of a drawer. Lol glad you don’t work in logistics

      • disqus_yojxFeGFZY

        :/

      • abcd

        lol! Good catch. Funny thing is, there are a bunch of trollers on idb. This Mike and mikezmac are the same person. Look up at 9to5mac.

      • Mike

        Oh dear a cut and paste!!
        I’m more than entitled to my opinion. My sincere apologies if I don’t think everything Apple does is perfect. It’s not. And this packaging sucks! Will it make me not buy a watch? Because of the packaging? No. So follow me all you like.

        *yawn*

      • Alberto Espinal

        Awesome reply to that troll and he has the guts to say that he is buying one, LOL!

      • Mike

        Cut and paste alert, save you time from taking pics.

        “My sincere apologies if I don’t think everything Apple does is perfect. It’s not. And this packaging sucks! Will it make me not buy a watch? Because of the packaging? No.”

      • Alberto Espinal

        Why you replied to me reply to Maxim, he owned you with that reply buddy! And you ain’t buying S**t, cause you are a damn troll!

      • Mike

        U are a m0r0n.
        Have a nice day.
        😀

      • Mike

        Hopefully it’s a fake.

      • David Pomerleau

        Dude look at the watch. It’s a fake.

      • Mike

        I just saw the review articles that hit the news today. One showed the box, it’s not fake.

    • Michael Baker

      They ship iMacs and MacBook pro in cardboard, what did u expect?

      • disqus_yojxFeGFZY

        This isn’t a computer. It’s a “luxury” watch. Luxury watches come with a watch case. …. If Apple is going to be serious about all this luxury stuff.

  • Andres

    Haters gonna hate. I like it!

    • Mike

      Hate? You seriously need to reserve that line for FanDroids. You can blindly love or try to understand what another Apple fan is trying to point out.

      • mike

        Give me 5 things that the iPhone can’t do that the iWatch can do… You are going to spend money on a watch that does everything the iPhone can do. People that are too lazy to pull their phones out there pockets are the ones that are going to be buying this. If the phone could work without the need of an iPhone then that would be a whole different story but it doesn’t.

      • Mike

        Why would anyone buy an iPad? It’s nothing but a big iPhone?

      • “Why would anyone buy an iPad? It’s nothing but a big iPhone?”

        I agree with that, hence why I never touched an ARM tablet. They tend to all just be XXXL SmartPhones without the phoning capability, in other words, XXXL media players.

      • mobilemann

        and game players, and file viewers, and VNC viewers, to be honest, i find the “one size fits all approach” totally ridiculous. A ULV i5 is a total joke compared to a desktop quad i7.

        Why i just use the best tool for the best job. My air weighs less than the sp3, (with keyboard) and i have a quad i7 tower at home.

        armchair experts!

      • “and game players, and file viewers, and VNC viewers”

        All of that is possible on today’s media players, by which I mean devices like the iPod touch.

        “Why i just use the best tool for the best job”

        When it comes to PCs of today, that “right tool for the right job” point is just another way of saying “the right form-factor for the right job”. Personally, having multiple PCs for different computing tasks is just a PITA and very inconvenient IMO (let me know if you want more explanation). Devices like the Surface Pro fill all my needs of a Tablet (including Digitizer Drawing Tablet), Laptop AND Desktop in ways better than a dedicated device could ever accomplish for me. TLDR, different strokes, different folks.

      • mobilemann

        Then you will have a subpar experience when you need cpu. My full featured laptop is lighter than your surface with keys and has the same Ulv i7. You’ll get over it.

      • “My full featured laptop is lighter than your surface with keys”

        Which “full-featured” Laptop are you talking of exactly? The MacBook Air definitely ain’t lighter, but nothing be whine about like some weakass pussy. It’s still only 2.4lbs (with Keyboard) or 1.76lbs (without the Keyboard and is 3 times more versatile than an ordinary Laptop.

        As for having subpar experience when I need CPU, thankfully, haven’t gotten to that stage yet. My Surface Pro has easily handled ALL my computing tasks, from testing Windows 10 Tech Preview in a VM, to photo/video editing in Adobe Photoshop/Premiere Pro CC (http://bit. ly/1pgy6jn).

      • mobilemann

        i own a surface pro 1. It’s not at all more “versatile” and it’s heavier with it’s keyboard (including the sp3) (look it up for the 11″ air, buddy and i have external pcie, which if anything makes the air 4x more versatile. I’ve seen my laptop with an external GPU, not yours.)

        and if you can’t max out a ULV processor, then you’re not doing much. Saying video editing isn’t dog like slow on a what 16-18w dual core chip compared to a desktop quad i7 is a total joke. You aren’t fooling anyone who knows anything. This is not a small performance gap.

      • Right, you talking about the Pro 1, I’m talking about the Pro 3. The Pro 3 has a Thunderbolt port in disguise (it’s charging port) as the MacBook Air, but no adapter for attaching external PCI devices just yet.

        “i own a surface pro 1. It’s not at all more “versatile””

        The MacBook is just a mere Laptop, the Surface Pro is a Laptop, Tablet and Digitizer Drawing Board in 1. By conventional definition (http://bit. ly/1z28shA), that implies more versatile. So, not sure which dingbat definition you’re going by.

      • mobilemann

        no, i specified the sp3, (in the comment you’re responding too) and it’s still heavier. No, the SP3 has no thunderbolt port, despite “rumors” When SP3 is connected to a dock, there is no tree-view like that under the PCI Express Root port in the default device manager. It’s not supported, or featured. You’re beyond grasping at straws, but you’re the type of user who’s just justifying his purchase, not actually talking about the best work flow.

        external PCI is far more flexible than having a digitizer which could be added over usb. This is common_sense. There’s a million more things you can do with that real bandwidth. (20gbps vs usb 3’s 5gbps + 4x the overhead)

        glad you dropped your comments on the ULV being anywhere near a competitor to an actual desktop core i series chip.

        again, if you knew more what you are talking about, you would agree.

      • “no, i specified the sp3, (in the comment you’re responding too) and it’s still heavier”

        Yeah you edited the comment after I responded. The Surface Pro 3 (with the keyboard) is only 13g heavier than the 11″ MacBook Air, yet it spots a modern crystal-clear display that manages to get more content on-screen than even the heavier 13″ MacBook, while both MacBooks are still in the 90s with below full-HD displays.

        “No, the SP3 has no thunderbolt port, despite “rumors” “

      • mobilemann

        No, I edited the comment 4 seconds after I typed it. You would do a lot better with less assumption and more facts.

      • mobilemann

        “BTW, how are you so definite of how the proprietary port works?”

        because that’s how it works on other existing systems that actually have thunderbolt. my_god.

        “Right, add that over USB and you have a subpar drawing/writing experience with that awkward discontinuity of writing/drawing somewhere”

        there are several mods to get this actually on your screen, but i think that’s ridiculous considering the laptop form factor is a better one for doing significant work. That keyboard is a joke.

        Not seeing the opportunities external PCIe access offers you (much faster storage, external graphic, port expansion with no overhead) is again, just defense of a product you bought.

        I get it you’re a fan of what you bought, and not technology in general.

      • “because that’s how it works on other existing systems that actually have thunderbolt. my_god.”

        Dude, here’s some little deductive reasoning. That’s a direct Thunderbolt port, this one has a different form-factor (if that ain’t obvious enough), and similar to the iPhone/iPad lightning port, it could be converted to multiple other standard ports based on what is connected. Hence, sending different signals to the system. Regardless, you’re right to assume it doesn’t support it until they actually show an adapter for it…maybe in the Surface Pro 4.

        “there are several mods to get this actually on your screen, but i think that’s ridiculous considering the laptop form factor is a better one for doing significant work. That keyboard is a joke.”

        Mods to get it on your screen, like a Touchscreen Laptop? That’s a whole ‘nother gimmicky story. Each form-factor of a PC (SmartPhone, Tablet, Laptop, and Desktop) has significant uses, just need the right software on them. That’s mainly what differentiates the functionality of an iPad from the Surface 3 (none-pro); the versatility of the software. Regarding the keyboard, nothing more of a joke than the MacBook’s keyboard; does the job of handling my 50wpm accurate typing be it on my lap or on my desk. If I want a better keyboard, I simply tuck it away and use the better keyboard instead of being forced to have two keyboards in front of me.

        “Not seeing the opportunities external PCIe access offers you (much faster storage, external graphic, port expansion with no overhead) is again, just defense of a product you bought.”

        I see those opportunities for sure; they literally enable you to convert your Laptop PC into a full-fledged top of the line Desktop PC with 1 connection (after you’ve spent thousands on PCIE Desktop parts). Whereas, the current Surface Pro docking station only converts the Surface pro into a mere $400 i5 Desktop PC. That’s the advantage of the MacBook over the current Surface Pro docking station. We’ll see if that ever changes.

      • mobilemann

        Comparing the keyboards, thanks for letting me know you’re just a fanboy.

      • Uhm, if you actually want top of the line keyboard on a Laptop, you’ll be using a Lenovo Laptop with their ergonomic smily-shaped keys. But no, you’re satisfied with the MacBook’s keyboard shorter key traveling, less ergonomic keyboard. Does that make you a fanboy too?

      • mobilemann

        So are you saying lenovos keyboards are on your sp3? You’re bad at goal posting. You haven’t asked me my 2c on these Lenovo keyboards; did you learn nothing about your assumption? Do you see how incredibly short sighted and ridiculous your posts are becoming? You’ll get over it.

      • “So are you saying lenovos keyboards are on your sp3? You’re bad at goal posting.”

      • mobilemann

        You were goal posting and i called you out for it. Comparing the clamp on keyboard to either is kinda silly. From someone who has used it. But by all means, please keep justifying your purchases with anecdotal evidence!

        “What exactly is special about your 2c”

        the fact that you were telling me what i thought before knowing. Again, it’s assumption; you’re the type that posts blog posts and calls them reviews. You’re just a rude person who doesn’t understand how to communicate on forums blasting out product justification. It’s cool. I’m out.

      • “You were goal posting and i called you out for it. “

        Not sure WTF you mean by that…

        “Comparing the clamp on keyboard to either is kinda silly. From someone who has used it.”

        Why so? ‘Cause you say so? This your act of pulling claims out of your behind and thinking they’re facts just keeps getting pathetic. Give reason for your claims, otherwise, you just keep making room for loads of assumptions of what you are saying and what kind of person you are, yet you say you don’t like that. Such ironical lifestyle you must have. But keep the pathetic baseless claims coming…

        ” you’re the type that posts blog posts and calls them reviews”

        Again, how ironical. Says “stop making assumptions”, goes and starts making assumptions…

        “You’re just a rude person who doesn’t understand how to communicate on forums blasting out product justification.”

        Yet again such irony (starting to think hypocrisy is a better fit for your act). Doesn’t want others making product justifications, yet comes with “justificaitions” for why to use certain product for certain tasks…oh well. You were pretty informative in some ways, thanks for those little infos.

      • Andres

        Don’t forget that this IS the comments section and that I CAN say that “I like the packaging”

      • Mike

        That part isn’t what I commented on 🙁

      • Andres

        That’s what my comment was about so I don’t know what you’re referring to.

        Are you a hater because it seems like it. Have a wonderful day!

      • Mike

        My sincere apologies if I don’t think everything Apple does is perfect. It’s not. And this packaging sucks!
        Will it make me not buy a watch? Because of the packaging? No.

      • Andres

        An unboxing last less than 5 minutes and you want a fancy box for you to store it away after you take out the watch. Sure it’s all about the experience but if you want a nicer box run it up with apple and they’ll mark up the prices for you. What do you do with the box your iPhone came in?

      • Mike

        Um, you may not have owned a nice watch before, but after you open the box you have a case for the watch. Not something you throw away, something you keep your watch in.

  • George

    I bought a moto 360 today and understand the use of a smartwatch now, this thing is amazing.

  • For 10k $ i was expecting a golden box