Mark Zuckerberg (image 001)

Facebook took a lot of heat back in July when it disabled messaging from the main Facebook app, forcing users to download the standalone Messenger app if they wanted to keep using the social network to send direct messages to friends and family. To most people, the move went vastly misunderstood, and it didn’t help that the company stayed mum about it. At least until now, because in a Q&A session earlier today transcribed by The Verge, Facebook CEO Mark Zuckerberg finally addressed the issue. The reason? It’s all about removing friction.

There is much more to Zuckerberg’s answer than this, but this is the meat of it:

The primary purpose of the Facebook app is News Feed. Messaging was this behavior people were doing more and more. 10 billion messages are sent per day, but in order to get to it you had to wait for the app to load and go to a separate tab. We saw that the top messaging apps people were using were their own app. These apps that are fast and just focused on messaging. You’re probably messaging people 15 times per day. Having to go into an app and take a bunch of steps to get to messaging is a lot of friction.

If you’re interested in getting the full explanation, hop over to The Verge and read on Zuckerber’s full answer. It’s fairly short and clear.

  • Jason Baroni

    The more this man tries to explain what he does, worse it gets.

    • RarestName

      What are you saying, it’s so much easier to access messaging features now. Instead of just tapping on the messages tab, I can now check for messages the easier way, by pressing the home button, tapping on the Messenger app, wait for it to load then check for messages! Revolutionary!

      • Jason Baroni

        Revolutionary? This guy wants to rule the world by his own and he is monopolizing communication and privacy in order to earn money pushing ads on you. Sounds cool, huh?

      • Annie Leonhardt

        Facebook sucks… stop using it. Go outside.

      • justme

        that’s because I’m on telegram seems more faster than this fb messenger

      • Cristiano Romeo

        ur right

      • RarestName

        Yeah, I can’t wait to send him all of my money!

        And ICYMI, /s

      • Lance Baker

        Pretty sure it was sarcasm.

      • Jason Baroni

        I hope so lol

      • @dongiuj

        Pushing ads on us? Isn’t this what developers of apps do too? Isn’t it going to be more ads on our ios devices soon to help other people make money? In my eyes, Facebook and my ios devices with any “free app” are no different and I hate it. Not sure how he’s monopolising communication though.

      • Jason Baroni

        Yes, they push ads on their users. They even select what you read! Facebook has also been caught for manipulating your emotions with selected posts, man. If you agree with this I am fine, but mind you that not everybody likes this idea. It’s matter of how you face it. If you don’t agree, it’s fine, if you do, it’s fine.

      • @dongiuj

        I don’t agree with it at all, I even said that I hate it in my comment. Just saying because you mentioned about ads being pushed to the user on Facebook but apple has the same thing too. If you admire apple but has the same annoying ads that the user has to bare on “free apps” (Facebook is a free app too so don’t forget that) then I don’t understand why you complain about Facebook…
        Sorry, I don’t mean to sound argumentative, I was just pointing it out.
        Peace.

      • Jason Baroni

        You don’t, man. We are just talking, your opinion is always, always welcome. You don’t have to be sorry for that.

        Like I said, I strongly agree with you, but I have seen Facebook taking directions that irritate most of their users.

        Every company does that, but what makes the difference is how much they do it. Apple do it and they are completely clear that the max number of shared accounts with government and CIA is 250. Google, Facebook, Currentc and others think they should hide from us what they do and it is not fair to us. Apple is not made of saints by any mean, but I am sure there are more great, concerned companies all around the world that respect privacy.

      • In regards to privacy Facebook has recently launched a tor website (facebookcorewwwi[.]onion). This should make Facebook a trillion times more private than it is by default you just need to make sure you aren’t giving them too much information…

      • Jason Baroni

        Thank you! Gotta check that. By the time of 10 years Zuckerberg wants 1 billion users to all his products and apps, to “integrate” the communication of this world. Let’s play monopoly.

      • DIesel

        Somebody’s gonna do it, would you have picked someone else?

      • ARX8

        That moment when your sarcasm is so good that people consider it literally

      • RarestName

        🙁

      • Jason Baroni

        Were you sarcastic? LOL

      • RarestName

        Yes…

      • Jason Baroni

        LOL I am so sorry!!

      • Jason Baroni

        Damn, the guy is a good one, indeed

      • ARX8

        lol yeah

    • @dongiuj

      What he said makes sense. Whether or not he’s a good guy is a different story. Don’t think too much, it will only backfire on later.

      • Jason Baroni

        It really does, I agree with both of you, but tour privacy is too compromised for this “revolution”.

    • Sokrates

      At least he could have left the choice to the user.

      • Jason Baroni

        Completely agree.

  • This makes perfect sense, and he’s right about the amount I use Messaging vs. News Feed, because the News Feed sucks.

    • Virus

      Yeah i remember when the news free used to be kind of cool back when zack didnt care about money now a days the whole news feed just full of ads and spam

    • Albort

      It doesnt make sense. why force it? certain ppl like going through the extra trouble. give ppl the option…

  • TwinSon

    Here’s why you don’t have to : FBNoNeedMessenger

    Miss Me with that bull****.

    • Lordrootman

      I just did jeabdeaking and install it works like a charm

      • Julio M.

        U meant jailbreaking right? O.o

    • ✯Mike✯

      Thank you sir! This alone is means for jailbreaking.

    • CryptoCoin420

      thanks for this!!

    • Jayy

      Just downloaded, thank you sir!

  • Fanboy 

    That doesn’t explain why Facebook FORCES you to have to use a separate app to view the messages. What if I’m fine with taking multiple steps seeing as how I hardly use the messaging feature anyway. I’m glad Facebook is dying.

    • Lurker22

      its dying? really??

      • Jonathan

        Apparently yes. I don’t understand why new servers come in daily though if Facebook is slowly, eh, dying.

  • Eikast

    I actually don’t mind this. It’s better to enable background for Facebook Messages and notifications than to get spammed and waste battery due to refreshing pointless newsfeed, status updates, comments, likes etc.

    Edit: The only gripe that I have about it is due to iOS limitation (on Android the chat heads just pop up on the screen)

  • rockdude094

    I think ppl just started following one another on the hate. The change was blown way out of proportion.

  • Matta Fakt

    That’s why it always existed… as a CHOICE.

  • JaeM1llz

    This explanation makes absolutely no sense. How does requiring the use of 2 separate applications reduce friction? It ADDS friction. No steps were cut out because I still want to use Facebook and message at the same time, now instead of switching between 2 tabs I have to switch between 2 apps.

  • I never updated the facebook App on my phone, so, I’m still able to get messages inside the original app…I’m fine with that.

    • leart

      ….. PLEASE…, can you beat this??

      i have tons of older versions for almost every app i own 😉

      • ARX8

        You can use the latest version with a working messages tab with a jailbreak tweak named FBnoneedmessenger

      • leart

        But why??
        My old version has almost EVERYTHING that the last version have, and is WAY MORE FASTER, I have even more recent versions like version v6.5 but I prefer the one who is more “light”.
        I don’t jailbreak anymore anyway, just my older devices on ios5/6

      • ARX8

        You know some features like threaded commenting and custom lists aren’t there on older versions. That’s the main reason I don’t use the old version.
        But you’re right. Older version has less crap. And it’s less dramatic

      • ReanimationXP

        Old version looks like crap on 6 and 6plus as well.

  • Yujin

    Lame ass excuse.

  • sriram varadarajulu

    and this why i use Paper by facebook 😛

    • John

      Sadly Paper is only available in the US store, but thankfully it’s free therefore creating a second account isn’t too difficult.

      • ARX8

        Second account? Why?
        I’m on Indian store and I use Paper
        Just switch store

    • ARX8

      I’d suggest Fbnoneedmessenger if you’re jailbroken

  • Wow, he actually justified that annoyance. Over here like “Oh, now I get it” lol

  • snipershot325

    Good answer Mark! -said no one

  • Tommy

    They should implement it like wechat where the main thing is to chat but they have another space for sharing feeds

  • I don’t understand this at all, I watched the Q&A but his solution was ridiculous.

    If I’m reading something, or commenting on something and I get a message, I won’t waste time flicking between apps to message as well. What was wrong with the chat heads? Right there at the side of your screen ready to show in an instant upon a tap. None of this nonesense of leaving Facebook to go to a message in Messenger, reply to a message and then hope that when I return to what I was doing; the damn app hadn’t reloaded and I lose what I was doing.

    How is this in the slightest a better solution?

  • ARX8

    Ok, for just messaging, I’ll use messenger. But while I browse the feed, it’s so easy to use chatheads within the Facebook app. Loading Messenger and texting with it is a huge distraction from browsing feed. It totally ruins the experience
    Nobody wants the Messenger app gone. Just stop frigging forcing it on people with the ridiculous “Hey, we have moved” crap
    And lol wut? You have to wait for the messaging tab to load? You have to wait a lot more for the Messenger app to load and switch between these to apps. Just think of older low memory devices like 4S or 4. It’s super-laggy on those devices.

  • n0ahcruz3

    Id rather have the messenger than the FB app too much drama, ads, nonsense videos about “you will never guess what happens next!” Video crap!.

  • FFF84

    no sense

  • Ishaan Malhotra

    BS

  • I think people are more upset about the “forcing” part of it. If you have actually ever used the messages app it is a much better experiences honestly. If you’re not much of a messaged then maybe not. I personally love the fact that its separate. I don’t use the news feed. I routinely use the group feature of the messages app and love it.

  • Serge Bodin

    Who cares anyways? Facebook is either dead or dying

  • Makes sense. I don’t mind it personally.

  • Tim

    lol but Facebook is just as fast when you install FBNoNeedMessenger

  • s0me

    I stopped using fb messaging after it forced us to use messenger. It made me use the oldschool SMS again. His excuse makes no sense btw.

  • GzyOnline

    on other news today.. Wow, WTF happened to iTunes? In particular, iTunes 12! yDid it it take me 2+hours to sync my iPhone today (34.2GB available)!!?? And now I’m trying to remove music on my iOS 8.1 jailbroken 4S (NO SERVICE/used as an iPod) and it won’t remove the 1,331 songs on it!?!?! Someone, please help!!

    • larry_baker

      Out of context. But how’s the performance on that 4S? Worth the upgrade from iOS 7?

      • George

        Terrible battery life so far.

      • GzyOnline

        are you jailbroken or not? i’ve spent quite a long time with iOS 8+jailbreak and I’m not cheerleading for it like I am typically over a jailbreak.. I’ve been holding off on the move with my 5S.. have a very strong feeling I won’t make the jump.. however I have already rec’d a message when trying to d/l an app from the App store (Starwood Preferred Guest app) that I could not because it requires iOS 8.. :-/

      • larry_baker

        I just took the plunge and updated the 4S from 7.1.2 to iOS 8.1. Fresh install. Jailbroke with Pangu. So far so good. Its really not AS bad as the internet has made it out to be.
        Now only if Safari Downloader+ was updated to support iOS 8.

  • Sleaka J

    All I see in these comments are people who can’t adapt to change.

    The facebook app takes about 5 times longer to load than the messenger app.

    The change was good.

  • JTN07

    I really don’t mind using Messenger separately from the main FB app, I always have when Messenger was first released. Just let us set the newsfeed in the FB app according to most recent by default! Once that option was removed I instantly stopped using the app.

  • Sadra Naddaf

    but it’s dumb to install another app instead of going to special tab of an app! 😐

  • leart

    Im using facebook version 5.6
    Is very fast and snappy and it has almost all the features of the latest app including messages and I does not use tons of space and memory.

  • NP92

    Some ppl really needs to learn business…
    Whole thing with Companys and Facebook, ARE MONEY AND BUSINESS. If u start a shop, whole 1 point is: i want money. Not for u! Only not..:)

  • YTMT

    To be honest, they did it because they wanted to compete with iMessage, Hangouts and BBM. (it’s simple ‘branding’)

    But the real problem is with his cherished News Feed. It is still Facebook’s main “raison d’etre” because they market it as the media of the 21st century. Except, their actual goal is simply to make money with the ads on News Feed, and so everything in it becomes a monetized value, and this whole “new media” is closer to marketing than to journalism. The real dialogue is not there, as their desire is to have public privacy by default, and everything from movies and places to be to political activity becomes valued by the “liking” of the crowd.

    • Jeffrey

      Lol what’s there to compete with BBM?

  • Kevin Osborne

    Still should’ve been optional. Suggested? Sure. Forced? No. Some people don’t message much on Facebook, and liked the Chat Heads as a quick reply while they were browsing their News Feed and such.

  • ClaudieX X

    They took out the messaging section but Facebook app continues to be slow and bloated… They update the app every 2 or 3 weeks but nothing changes… It remembers me the Adobe everyday update of PC but almost never a new version…

  • You want to stay IN the facebook app when sending a quick message. Leaving it is a total nuisance

  • JayW88

    Am I the only person who prefers Messenger as a seperate app?

  • I’ve only ever use it once or twice to ask family members quick questions. I never use it as a main messaging service.

  • chris125

    If that’s the case then take the tab out and don’t let it show that you have a notification for a new message. Don’t half a** it like most of your other apps

  • Jesse

    Thanks. Just another reason why I shouldn’t use Facebook messenger.

  • David

    Wrong mr zuckerberg!!
    The only reason you are forcing us to use this messenger is because we have to use it with our mobile number. So with this info you have the perfect ID to match it against the Whatsapp data. Now you defently know which Facebook account is which whatsapp account. And that’s a good news for your investors or companies who are paying your to advertise at your platform.
    But telling this official wouldnt make sense mr. Zuckerberg. So you are telling us suchs a story, I know.