iPhone 5c Blue summer wall splash

I’m sick and tired of hearing armchair analysts repeatedly proclaiming Apple’s unapologetically plastic iPhone 5c a failure just because sales numbers don’t meet their wet dream targets.

I bought an iPhone 5c for my Mom’s birthday. My friend owns one. Yes, I even see it used in public.

To this date, not a single iPhone 5c owner exhibited a case of buyer’s remorse.

I mean, you never hear anyone complaining about Apple’s practice of keeping past two iPhone generations on the market at reduced prices whenever a new model comes along. The strategy has served the company well and that’s exactly what the iPhone 5c is – a previous-gen iPhone repackaged inside a plastic chassis, sold at a discount.

A lot of ink has been spilled to paint the iPhone 5c a dud, but time and again real world numbers simply don’t corroborate this notion. A good example is a new Kantar survey proving that Apple’s mid-tier handset beat Samsung’s flagship Galaxy S5 in terms of sales in the United Kingdom…

The Kantar survey, headlined with ‘Galaxy S5 attracts some Apple customers in Europe’, actually shows the Samsung smartphone lagging behind its older iPhone 5s and iPhone 5c rivals in the United Kingdom during May, which was the first full month of Galaxy S5 sales since its European release.

“Despite its blockbuster launch, the Galaxy S5 was only the third highest selling smartphone in Britain behind the iPhone 5s and 5c,” notes the research firm.

Over half (58 percent) of European Galaxy S5 buyers were repeat customers and 17 percent across the five largest European markets (UK, Germany, France, Italy and Spain) did in fact switch from Apple.

Should Apple be worried about nearly one out of each five Galaxy S5 buyers coming from iPhone?

Not at all.


As Kantar notes, customers were drawn to Samsung due to Galaxy S5’s large screen size and “this is something Apple is likely to address with the larger screen iPhone 6 launch expected in late September.“

So Apple currently does not have what consumers want, but this’ll hold true for just a few short months until 4.7 and 5.5-inch iPhone 6 release, thereby erasing Samsung’s key advantage.

In the United States, Samsung’s device was the second highest-selling smartphone in May behind the iPhone 5s, although Samsung narrowly edged out Apple at a total brand level – 36.8 percent of sales versus 32.5 percent for Apple over the past three months.


Apple’s US fans are more loyal to the company versus their European counterparts, with just eight percent of iPhone owners jumping ship and picking up a Galaxy S5 sales.

“The majority of those switching to Samsung were LG and HTC users,” Kantar concludes. Putting Apple’s achievement in context, keep in mind the following:

  • Samsung smartphones generally rule the European market
  • Galaxy S5 is Samsung’s latest flagship: unveiled on February 24, it was released on April 11 in 150 countries
  • iPhone 5c is nine months old: the handset was introduced last September
  • iPhone 5c uses last year’s technology, with the exception of faster Wi-Fi and upgraded LTE support
  • Apple’s iPhone 5c ad spending is no match for Samsung’s massive Galaxy S5 campaign
  • Carriers hate Apple and typically subsidize or discount Galaxy S5 heavily; the iPhone 5c not so much

Older, cheaper iPhones tend to be quite popular and by some estimates comprise about one-third of all iPhones sold. Case in point: the iPhone 3GS.

Launched at the WWDC in June of 2009, it continued in production until September 2012 when the iPhone 5 was announced.

More food for thought: the iPhone 5c outsold every BlackBerry, Windows Phone and flagship Android device in the United States during the holiday quarter.

That wallpaper top of post? Check out our own Jim Gresham’s Wallpaper of the Week, the Natural Summer edition, and download it to your iPhone now.

By the way, the iPhone turned 7 last Sunday.

Did you celebrate its birthday?

  • Framboogle

    Good to hear that an iPhone with specs from 2012 is still better than Scamsung’s flagshit phone.

    • Because it’s moving more units doesn’t necessarily mean it’s a better device.

      • RarestName

        My colleague uses one. It actually looks quite nice, although I actually confused it for a Note II the first time I saw him using it.

      • Eric M

        It indeed depends on what your definition of better means. A better bargain as in you get what you pay for? yes. A better user experience. yes. A device free from forced bloatware? yes. It moved more units because said demographic as a whole has decided for them it is a better device.

      • Agru

        Adolf Hitler was elected democratically, so I wouldn’t say things that are chosen by more people are always better…

      • Eric M

        I think you obviously missed the point I was seeking to convey in my comment. For the record I said demographic. And for you to compare the choice of a phone to Hitler has let me know that its time for me to leave this conversation. Good day.

      • Agru

        Dear Eric, i see you’ve missed my point too. I wasn’t comparing the phone to hitler and it was evident.. Obviously you didn’t even want to hear someone else’s idea on the topic, thus you only focused on my words rather than on their meaning. Good evening sir!

      • Tommy Gumbs

        Your comparison is wrong. And the consumer will always choose the product that is best for them, and affordable. In the case that “best” product was/is the 5C.

      • Agru

        Ahahhahaha you guys still don’t understand my words. I can’t spend my life trying to wake you up, you have already decided that is what I wanted to say and you won’t change your mind. Fine, I’ll survive and so you will. I’d suggest reading again my comment without stupid prejudices against me, you’ll probably see that you were wrong. Open your eyes guys, I could have put any name there, like GW Bush. I wasn’t even trying to argue with you Eric, i was just sharing my opinion on why you can’t assume a sales report as a way to determine the best product. Ever heard of Advertising? Got my reference now? This is where you can compare completely different choices, not the chosen things, but the way people saw them as “good for them”.
        I just can’t remember that American people can’t even stand the H-word.. Chill guys. And read between the lines.

      • Tommy Gumbs

        You have a valid argument. Great post

      • Eric M

        Thanks Tommy for understanding that in the realm of tech, comparisions to dictators that were responsible for the attempted genocide of a race of people is so far out of bounds it doesn’t warrant further comment.

      • GuyBey0ndC00L

        iPhone 5c is Apple’s Moto X, its selling well and here to stay.

    • Typical Apple fanboy sales don’t mean nothing. People like you are the reason why I’m starting to dislike my iphone

      • Framboogle

        Sales aside, the 5c is still better performing than the S5.

      • mlee19841

        Sales don’t mean anything. Good logic.

    • Malik

      Amen brother

  • Jamessmooth

    Probably the best opening paragraph ever.

    • Matt

      Exactly what I was thinking!

  • Anmol Malhotra

    Scamsung will stop producing its flagship Galaxy phones in next 2-3 years when Apple is going to release iPhone with bigger sizes in fall.

    • Kurt

      iPhone will do great in the 4.7″ range but iPhone 5.5″ be inferior to the Note 4

      • Ishaan Malhotra

        Propably. But first lets see what apple has to offer

      • arvindb02

        Inferior in what way?Specs?Because apple has always had inferior specs to android phones but iOS is so lightweight that it doesn’t really need much to run smoothly.

      • Kurt

        Why only look at specs? Look at all aspects of the phone and experience ie beautiful OS goes to iOS. Productivity goes to Note. Etc etc.

        ..iOS is so lightweight…

        Exactly it runs very well since it’s nearly only an app launcher. That’s why it will not be a competitor towards the Note 4.

      • N&LH

        How did you know IOS is lightweight ?

      • Rowan09

        Inferior how? The Note 3 performance wise is not superior to the 5s.

      • credulousgeek

        Correct My sister has it and she is always complaining about ram and it’s crappy OS

      • Guest

        Is your sister credulous too? lol

      • credulousgeek

        Well Android sucks get it? Yeah you better!

      • Kurt

        Better overall experience. Note 3 is regarded as an overall better phone. Of course you’ll deny that!

      • N&LH

        “Better overall experience” How?

      • Kurt

        Granted the 5.5″ iphone is rumored to be copying a lot of features from the Note 2 and Note 3, but not enough to be a better overall phone than the Note 4. Note will still be best in it’s class,4.7″ iPhone will most likely be best in it’s class-mid size phones

      • N&LH

        When someone asks you a question, simply answer based on what is the question.

        You are saying “not enough to be a better overall phone than the Note 4”.. We have not seen Note 4 yet.

        “copying a lot of features from the Note 3”..what features, you will say bigger screen, then I want you to fill in the blanks ———–

        You cannot tell “copying a lot of features from the Note 3”, because you don’t know what Apple is going to introduce.

        In regards “copying”, Well Samsung is the best company when it comes to copying

      • Kurt

        temp sensor
        humidity sensor
        higher ppi

        will we see a stylus? Split screen? IR Blaster? Apple would be smart to copy those features too

        In regards “copying”, Well Samsung is the best company when it comes to copying

        Yes they are, almost too much, but they also do some amazing innovating so I’m happy with they copy and happy when they innovate as I’m happy that Apple is copying so much from the Note 3. Copying is a good thing. We consumers get better phones. Not sure why Apple fanboys don’t admit the truth.

      • N&LH

        My question was clear. How Note 3 gives a Better overall experience ?.. You did not answer the question

      • Kurt

        I told you last time you trolled me. Go back and review the lesson. Put your apple prayer mat away and look at things objectively. You’ll be more likable around here.

      • N&LH

        You are an idiot. When an idiot who gives bulshit answers and other people ask the idiot (YOU) a question. Then when you have no answer try to change the topic.

        You know nothing

  • Linton Findlay

    i think the C model devices would benefit from having the same internals as the falg snip but with a different design and a lower price point, atm some 5C owners i know prefer the design of the 5 but were unable as it had been discontinued

  • omrishtam


  • Rowan09

    Apple is dead headlines is so old now.

  • CtKiDd78

    Never would have guessed that people would be so attached to an electronic device…it’s insane how crazy people go every time they say something negative about their device…something is definitely wrong with this picture!

  • I see iPhone’s on sale more than the GS5…

    • Rowan09

      When the GS5 came out Verizon was doing a buy one get one free deal. The iPhone is being discounted now since the 5s is coming to the end of it’s life cycle.

  • Tommy

    The 5C is selling well here in China too. But that’s because the selling price is WAY below Apple’s official selling price. To put into perspective, the 5C 16GB is sold by Apple here for RMB4488 (approx. USD720) but we can get it cheaper by purchasing it from online stores such as Taobao (the Chinese equivalent of Amazon) for RMB3500 (approx. USD 560). However, I still think Apple should have priced it lower during launch to further boost sales. PS I’m using a 5C myself 😀

  • JustTypeNoah

    When does apple not outsell anybody else? No surprise, still running iPOS 7, still jail cell apple trash.

    • Kurt


  • mlee19841

    Good to see it selling well in other markets. Go apple!!

  • Dao Sasone

    I dont get it. Why would anyone wants an iPhone 5 in a plastic shell. If you want color why not buy a case. Eventually itl start scratching then you’ll still end up getting a case.

  • momerathe

    I see lots of people using them when I’m travelling around London.

    I like them, personally. I think the plastic back is more ergonomic than the iPhone 4-5.

    • I Didn’t Do It

      I see them all the time around London.

  • Hyr3m

    It’s like comparing the sales of 1 beer in a “world beers” shop with 355 beers against the sales of one of the only two beers sold in one of the most trendy bars in town.

    Also, the SGS5 is a small upgrade on the SGS4, almost as poor an improvement as the one between two generations of iPhones. HTC having added microSD slots in their new phones are stealing a good portion of Samsung’s customers base.

  • blu

    So long as you get the 5c knowing what it is (a iPhone 5 in a plastic case) I see no problem with it.
    I have an iPhone 5, so no reason for me to get one, and the 5c did not offer me anything I had to have (plus I was not due for an upgrade yet).

    On the otherhand, the 5c was a great update for my sister and her husband from their 8 gig 3GS phones, and a nice entry level smart phone for my mom. The best part, they got their phones for free with a Best Buy Promo deal. Cheaper than a 4S (which was $0.99). My sisters work has an agreement with ATT for no upgrade fees, so they literally walked in to Best Buy with old phones and walked out with new ones and did not spend a penny. I even sold their old 3GS phones for $110, so they came out ahead (I think they paid $49.99 for the phones 3 years ago).

    The 5c is a great upgrade for them and will easily last them another 3 years.
    Not everybody has to have the latest and greatest, and the 5c is the phone for that (although I do think it is over priced by $100 for an off contract price).