iPad 2 teaser

Nearly three years following its March 2011 debut, Apple is finally set to discontinue its second-generation iPad. The iPad 2 was arguably the most important iPad refresh in history, bringing a major redesign from the original iPad, VGA front-facing and 720p rear-facing cameras designed for FaceTime video calling and image capture, magnetic Smart Covers and substantial speed increases courtesy of the Apple-designed dual-core A5 processor.

According to a new report, customers are “resoundingly” buying more of the iPad Air and iPad mini, prompting Apple’s leadership to decrease iPad 2 production going forward…

AppleInsider learned from sources:

According to people familiar with Apple’s plans, the company has made the decision to ramp down iPad 2 production given that customers are resoundingly shifting purchases towards its more modern and capable iPads, namely the iPad mini and iPad Air.

The story stopped short of specifying when exactly Apple might stop selling the iPad 2 as its stocks wind down.

After refreshing the iPad lineup last October, Apple surprised watchers by keeping the iPad 2 on the market. The device proved extremely popular not only with regular buyers, but with corporate and education markets as well.

This is in part due to its compatibility with tons of 30-pin Dock connector accessories and mostly because the iPad 2 is the cheapest full-size iPad. Note that the device is currently the only remaining Dock Connector iPad in Apple’s lineup.

The Wi-Fi-only model with sixteen gigabytes of storage is a $399 value, the same as the iPad mini with Retina display. The 16GB Wi-Fi + Cellular variant costs $529.

Walmart’s most recent promotion has brought the Wi-Fi iPad 2 down to a more bearable $299 in the form of an electronic $100 gift card.

According to a recent survey by Consumer Intelligence Research Partners, the iPad 2 is still selling surprisingly well given its age, making up 22 percent of Apple’s tablet sales in the September quarter.

  • Standout

    Drop the price to $200.

    • felixtaf

      They will phase out rather than selling them for 200$.. Its Apple!

      • Jason Baroni

        Time junks the device with too much power over past processors… Apple accept that for the best use of their devices. I am ok with that

  • Willie

    iPad 2, you will be missed.

  • vs511

    It’s 3 years old now; time it disappears already, or sell it for $100. I also don’t like how Apple is restarting the production of the iPhone 4. Come on Tim…

    I don’t know why no one notices it, but Tim has created a ton of fragmentation. To name one: the iPod touch 16GB w/out camera. Even the iPhone 5c is fragmentation without innovation. I hate fragmentation :s

    • Lagax

      You’re right and Steve Jobs would turn in grave. I’m so sad about apple loosing his legacy.

      • diggitydang

        Wasn’t SJ’s parting words to The Cook that he should do what’s RIGHT for Apple, not what he himself would have done? Under Tim Cook, Apple brought out the iPhone 5 with a larger display (I think), iPad mini with a smaller display (from the full sized iPad), and the iPhone 5S… on each launch, they break their own previous sales records and I think that if they bring out larger phone displays, you’ll see a plethora of Samsung owners jumping on Apple… so, I’d say Tim Cook is doing ok so far. Granted, SJ had a magical way about him and I miss the “fun” he brought to being an Apple device owner… there’s certainly something to being passionate about the product and doing things for more than just a healthy bottom line.

      • Lagax

        Exactly. Apple has been lifestyle with steve jobs, even for me and I’m barily 16(So I was 13 when he died). Apple has just lost what it meant to be apple: Innovating, not splitting! They are giving peoples choices and that’s just not the apple way of doing something, I like to be lead in what screen size I want and I like 3.5 and 4 inch… Anything bigger is just not a phone anymore. I’m not a samsung user for a reason: I don’t want everything bigger, higher, slicker, more … There is a certain phone-display size that’s perfect and that lays between 4 and 4.5 inch highest. Also apple wants to be buissness, mainstream, most people don’t like big screens! Have you ever seen the marketshare of the S4 or the Note 3? They’re horrible!

  • Jonathan

    I wonder why they decided to hold onto it so long. :/

    • Nate McKelvie

      My thoughts? Profit, and strictly profit! They have been selling ipad 2’s for the price they should have been selling the iPad 4 for, but instead they discontinue the iPad 4, and charge $399 for an iPad that uses 3 year old technology and parts which probably cost apple next to nothing to build

    • Jason Baroni

      New markets too. iPad 2 is the most pop tablet in Brazil, and I am sure it may be popular also in India.

    • Jason Baroni

      It handles iOS 7 decently for a basic experience

  • Lagax

    This does not affect iPad mini(w/O Retina), right? (Because it has the same specs)

  • Framboogle

    About time

  • Abdl

    Im still rocking my iPad 2 though…i want to upgrade soon. iPad Air or iPad mini??

    • sharp44MAG .

      I say iPad mini with Retina Display.

    • Dan

      I’d wait for the next generation. I’m very disapointed my iPad air only has 1GB ram.

      It’s a good device, but I don’t remember my idevices crashing so much in the past. Might have to do with it being 64 bit or IOS 7.

      • RarestName

        They should add more RAM for the iPad, it makes so much sense. The iPad is great for web browsing and I tend to open a lot of pages in Safari (and others too), only to find them refreshing and killing other apps that were paused in the background every time I reopen an old tab.

      • Dan

        same here. If they come out with an update iPad within my 1 year warranty, I plan on showing up in an Apple store and complaining mine is defective (shouldn’t be too hard to make apps crash in front of them).

      • Sean Cua

        that’s iOS 7’s fault not the ram.

    • Jason Baroni

      There are just a few months for the next gens of iPad. It may bring Touch Id and a decent rear camera, despite the next processor. Wait for what the next mini may be, at least.

  • felixtaf

    I think iPad 2 and iPhone 4 will be done after iOS 7.1 or 7.1.4

    • Jason Baroni

      We are about to see Steve Jobs’s last products fading away…

    • Lagax

      Yeah, what I don’t understand is why they did bring out the iPad mini with that specs which is pretty much the iPad 2 downscaled… The same processor, the same RAM, the same display resolution,… Do you think they’re gonna discontinue that too? That would be too fast, seriously!

      • felixtaf

        Business…. Nothing else… With iPad mini, they sold their design not the internals. With mini 2, its both!

  • Jife66

    I would also expect Apple to drop the iPhone 4s and iPod Classic as well, then all their devices will use the lightning connector, dont think they will offer a cheaper full size iPad in the next update either, now they have 2 iPad mini’s.

    • Jason Baroni

      True! iPod Classic is too expensive for what it stands… at least a refresh would be good

      • Jife66

        Totally agree Jason, but i still have and use my iPod video, find it really useful when i’m out with my dog because i can control it in my pocket by feel. Think i would miss that if i couldn’t replace it.

      • Jason Baroni

        Yes! The device is quite good, actually. I mean a lightning connector, a less scratching back, a software update, etc.

      • Jife66

        Would be great if Apple did, but can’t see it. Will be interesting to see how they refresh the iPod line though.

      • Jason Baroni

        I am excited. Apple’s market for the iPod is not growing anymore and there are rumors that they are working on a new iPod. They may merge all the models into one, or really reinvent them all… I don’t know. September is coming

  • They’ll discontinue with iOS 8, most likely. 3+ year old hardware won’t run that OS. Same with iPhone 4. 4S might stick around though.

    Just my prediction.

    But I can’t believe people still she’ll out $399 for a 3 year old iPad! No retina! What’s an extra 25% for the Air?!

    • mynamesuxlol

      I think the 4S will stick around with updates for awhile. The A5 chip is in the 5th Generation iPod Touch aswell, and that will certainly get iOS 8

      • Andy

        iPhone 4s and iPod touch 5th generation will definitely get iOS 8, which will also be the last major update on both devices. iPhones usually last 4 generations (3GS: iOS 3/4/5/6, 4: iOS 4/5/6/7, etc.), iPod touch last 3 generations (4th: 4/5/6, 5th: 6/7/8). But I’m not sure about iPad 2 and the first iPad mini which both use A5 chips. iPad 2 has used iOS 4/5/6/7 so far, but iPad mini only iOS 6/7, so maybe both will get one more major update to iOS 8? It seems likely because iPhone 4S also uses A5 and will probably last 4 generations as well (iOS 5/6/7/8).

  • Matt

    You know about time if I says I my self.

  • Steve