Nintendo Mario iPhone 5

Japanese business newspaper Nikkei published a report yesterday suggesting that Nintendo is working on a smartphone app as part of an effort to market its games to users outside of its ecosystem. The report also claimed that the company is working on ‘mini games’ in the same light.

But according to Nintendo, that’s not true—at least the last half of it. In an official statement today, the game-maker debunked the Nikkei article, stating that it doesn’t have any plans to offer ‘mini’ or ‘demo’ games on smartphone and tablet platforms, at any point in the immediate future…

Here’s Engadget with the statement:

“Nikkei’s article contains information previously stated by Mr Iwata during past press conferences, including statements which relate to Nintendo’s willingness to make use of smart devices to promote our products.

However during such past announcements Mr Iwata has also stated that Nintendo’s intention is not to make Nintendo software available on smart devices and as such, we can confirm that there are no plans to offer minigames on smartphone devices.”

Nintendo is at a critical time in its career. It’s expecting to report a $240 million loss for its fiscal 2013, which would be the company’s second reported annual loss in a row, due to extremely poor Wii U and game sales. And a lot of pundits feel that it should look to mobile devices for help.

But it sounds like, at least for now, Nintendo isn’t budging on its ‘no smartphone/tablet games’ policy, and is instead concentrating on its next console. We believe, though, that the company is still intent on releasing a mobile app for marketing purposes, which we could see as early as Thursday.


  • Beck Hoefling

    It never sounded like Nintendo

  • Sean Clark

    They’re digging for gold and making a grave.

    • Mozaik

      I hope they do that , because touch controls are NOT suitable for my favorite Mario games AND SEE SEGA HOW MUCH DEEP THEY ARE DIGGING FOR GOLD.

  • Framboogle

    Their loss.

    • Mozaik

      OR profit

  • stoopisdoop

    Nintendo = dead

  • smtp25

    Game consoles makers don’t make money on the hardware (they lose normally) its made on games .. they could license crap out of their older games and keep the newer/better ones for their own hardware if they want

    • 4p0c4lyps3

      Logical thinking. Agreed.

  • David Gitman

    Nothing new here.
    Sadly we all knew it will happen

  • Tyler

    Nintendo is gonna die

  • 4p0c4lyps3

    Nintendo, of no relevance.

  • Omar D. Plumey


  • Jonathan

    I still don’t understand why they won’t do this. This is a Brilliant idea honestly.

  • Steve

    Old habits die hard.
    Nevertheless, they will eventually regret.

  • Felipe Queiroz Drumond

    Where the Nintendo’s head is?
    I would not buy an Nintendo console, but for sure I’d buy games to play in both iPad and iPhone!

  • Pablo

    In the image above, the mario image is the wallpaper? where can I find it?