Now that Apple has rebuilt iOS for its iPhone and iPad, the question is: will the new design make the leap to the Apple TV? Apple continues to refer to the set-top box as ‘a hobby,’ as it has quietly added several new apps and features to its software.

So let’s just say that, for the sake of argument, Apple is planning to bring iOS 7’s UI design to a future version of the Apple TV software. What would it look like? Well according to designer Andrew Ambrosino, it would look a little something like this…


From Ambrosino’s blog:

“Here’s a concept I’ve been working on for an Apple TV User Interface. And yes I know, it’s a Samsung TV so it can’t be a “real” Apple TV / iTV concept– but unfortunately I just lack the skill for hardware.

So here it is in all its glory– taking cues from the new iOS while offering a market of third party apps, video chat, Siri, etc. Let me know what you think!”

I have to say, I’m really digging the full-screen album art in the top image. Or maybe it’s just a paused music video. Either way it looks sharp, as does the redesigned Netflix app in the image below it. Note the iOS 7-style font and transparent backgrounds.


But I’m not as fond of Ambrosino’s vision for Siri implementation. It seems oddly intrusive the way he’s done it, with the sheet covering up nearly 1/4 of the bottom of the display. If it doesn’t take up the full screen, I’d like to think it’d be more tucked away.

I do agree, though, that the personal assistant would be very useful in a future version of Apple TV. Imagine instructing the device, via your iPhone or iPad, to record a show, play a song, pull up a web page, or maybe find out the score to last night’s ballgame.


And finally, we have what looks like a concept for push notifications. While I like the idea of being able to get previews of text messages or tweets on my TV, I’m not sure this would be very useful to many people. Messages like this are typically personal.

That being said, I suppose the people who wanted to could disable this feature for iMessage, and keep it for apps like Reminders and Alarm. I picture a scenario where you’ve set a cooking timer on your phone, and as it goes off, an alert appears on your TV.

So overall, I think the renderings look good and there are some good ideas here. But obviously, we’re all still waiting on Apple to make its next move. The last we heard, the company is planning to launch new A7-driven TV hardware sometime next year.

  • iBanks

    Looks good

  • chumawumba

    So basically it is everything except a TV

  • RubberDuckZilla

    This would be nice to see come to life. Where would the microphone go for Siri though? Maybe use another device that does offer it.

    • Danuel Carr

      If Samsung managed to make a voice controlled tv work, I have no doubt that Apple can.

      • RubberDuckZilla

        No doubts at all my friend.

    • therealjjohnson

      Another $99 for a new AppleTV. I’d likely pay it.

      • RubberDuckZilla

        I would just sell my 3 and do the something honestly. No need to just update software. Especially sense it’s just 100 bucks.

    • Sean Clark

      Put a microphone in the remote? Maybe the least elegant way to pull it off, but it’d also be the cheapest. Largest hurdle is that the current remote is IR and the new remote would probably be a frequency remote, but Roku has proven the costs on that can be pretty low.

      • RubberDuckZilla

        Or they could also intergrate some functionality from the remote app that apple has. Because you can fully control the Apple TV from your iPad, iPhone, and iPod touch. They all have microphones on them. But the remote microphone would be a nice touch to such a potential change. I’m sure Apple will make figure out something cool. Because microhones on tv’s are not the smartest idea especially when they are far away from where you’re sitting.

      • Ted Forbes

        There should be an app for that. Just install the app on a smart phone and activate Apple TV Siri .from your phone, done.

  • Nirvana

    Looks great and I don’t really like Siri taking up 25% of the screen, looks just like old iOS Siri on iPad

    • RubberDuckZilla

      Yeah before they updated it. My same thoughts.

  • ɑղժɾҽա

    Wow!!! So sexy!!! I wish Apple would steal that idea! The Apple TV UI is really getting old.

  • therealjjohnson

    Man…this really looks good. Makes me look at my appleTV different now.

  • Flint Bearden

    I want an Apple TV with an hdmi in and out so it can act like a pass through for all my other media and with the push of a button on the remote it can go split screen or overlay an actual app on the tv of my choosing. I want it to run apps like a version of live cams pro so I can see my ip cameras on my tv without having to use airplay and possibly even become a dvr. I also want it to have a web browser where I can set my own home page that can be used as a screen saver. It would also be great if apple gave windows users a free way to airplay mirror to an Apple TV. Think about a conference room setting where multiple people bring in their own laptops and each of them need to show a drawing file or some sort of statistics or something similar, now everybody in the room can share one Apple TV to display whatever without having to copy files to one device or move devices around to connect each device to a projector or tv. Also if the Apple TV were able to run apps it could run keynote and have access to iCloud so your keynote presentations would always be available. It would also be nice to allow others to share their iCloud presentations with the Apple TV.
    Allowing the Apple TV to run apps and opening it up so developers can design apps for the Apple TV would make most of this possible.

  • ProfessorX1®

    Apple, stop focusing on the Apple TV and more on releasing the iTV.

    • @dongiuj

      iTV is a British TV channel. Why would apple release a product with the same name as a company that has been around since before you were an itch in your dad’s pants?

  • Alberto Espinal

    I wonder why apple hasn’t updated Apple T.V to a newer design, still has the skeuomorphism look (ugly) and by the way they have updated pretty much all of their devices (Macs, IPhone, iPods, iPads, etc) to a newer software, so what’s the big deal!!

  • Ted Forbes

    If the transparent side menu is included I am for it.

    There should also be PNP preview. I should not have to leave the picture I am watching to preview information, clip or trailer of another movie or settings.

    Yea a clock will be good also and it should include Safari as well. How about it?

  • slikmystar

    That’s just silly ,it looks like my samsung series 6 the stand is practically the same

  • ozonostudio

    Is just me or looks a lot like the new xbox interface? but with the ios 7 look

  • NSA

    I hope Apple release a web browser for Apple TV