new apple supportIn recent months, Apple has been making various moves to make its users more aware of its self-help options. Last month, it updated its Genius Bar reservation page with a link to its online support portal to give customers the option to ‘save a trip to the store.’

And today, Apple has updated its online support portal to make it more user-friendly with a new, simpler design. The UI now looks more in line with iOS 7, with large, sharp images on a white background, and makes the page much easier for customers to navigate…

9to5Mac was first to spot the new look:

“In the old layout, customers would have to click through to ‘All Products’ to get help about more obscure products. With the new design, the infinitely scrolling carousel puts everything on the portal homepage. It is also much clearer where to find the Apple communities and access phone support as other aspects of support have been removed completely from the page.”

It looks like just the portal page has changed, not the individual product pages. But we’re guessing that because Apple’s support site is so large, we’ll be seeing these changes made incrementally over the next several months. This is obviously an area of focus for Apple.