Industry analyst Dominic Sunnebo explains some of the latest smartphone sales data collected by his firm, Kantar Worldpanel ComTech. According to him, the typical iPhone 5c buyer is older and not as wealthy as the average iPhone 5s buyer:

The cheaper 5C appeals to a broader audience than Apple usually attracts. In the US, the biggest demand for these mid-end models is coming from lower income households. Some 42% of iPhone 5C owners earn less than $49,000 compared with just 21% for iPhone 5S. iPhone 5C customers also tend to be slightly older at an average of 38 years compared to 34 years for the 5S. The good news for Apple is that this wider appeal is attracting significant switching from competitors. Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80% of 5S owners who upgraded from a previous iPhone model.

It might be misunderstood, but the iPhone 5c sure is bringing new customers in.

Read the full report here.