Industry analyst Dominic Sunnebo explains some of the latest smartphone sales data collected by his firm, Kantar Worldpanel ComTech. According to him, the typical iPhone 5c buyer is older and not as wealthy as the average iPhone 5s buyer:

The cheaper 5C appeals to a broader audience than Apple usually attracts. In the US, the biggest demand for these mid-end models is coming from lower income households. Some 42% of iPhone 5C owners earn less than $49,000 compared with just 21% for iPhone 5S. iPhone 5C customers also tend to be slightly older at an average of 38 years compared to 34 years for the 5S. The good news for Apple is that this wider appeal is attracting significant switching from competitors. Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80% of 5S owners who upgraded from a previous iPhone model.

It might be misunderstood, but the iPhone 5c sure is bringing new customers in.

Read the full report here.

  • abdullah575

    5S is so much better !!!

    • Gróf Attila

      you dont say

    • jocastro

      obviously….. 5c is just a 5 but just plastic

  • Rot Kelfer

    I sure agree with “not as wealthy” part, but older? I’d expect it would be younger.

    • Jason Baroni

      They might wanna feel younger. But I see that it appeals to young people too: in my country (Brazil) the 5c is a success for teens.

      • Rot Kelfer

        I haven’t seen anyone with 5c yet…

      • Jason Baroni

        In my country the factory unlocked iPhone 5c (16) costs US$1000. The iPhone 5s is US$1350 for the same 16GB. You see why 5c is set to become popular here?
        Because of government super high taxes we have the most expensive iPhone in the world. And people still buying them.

      • Marly Marl

        What country is this?

      • Jason Baroni


      • Jonathan

        I’ve seen 2 people. That’s it.

      • Jason Baroni

        They must be 2 brazilians, though.

  • Abood Imtair


    • omrishtam

      no shit

    • 4p0c4lyps3

      Double no shit!

    • Daniel Castro Fernandez

      Triple no shit, Sherlock

      • jocastro

        quadtripple no shit dummy.

  • on3simpleclick

    Apple could have just released the iPhone 5s along side the iPhone 5, but because they would have been so visually similar (and probably didn’t want to repeat what they did with the iPhone 4/4S), they re-released the iPhone 5 as the 5c, to give the illusion of releasing two new models. Nothing wrong with what Apple did, but then again, we all know how much Apple loves to build hype around its brand & flood the market with as many variations of practically the same hardware as possible.

  • Arsanny Lintang

    in other words the people who bought the iPhone 5C are asians, because asians LOVE colours.

    • VocaARK

      False; I’m Asian and own a slate iPhone 5. Also, race has nothing to do with sales. I’ve met many who were too late to get the 5 to get the 5C.

  • Jeffery Simms

    Actually, the 5c appeals to younger consumers, new consumers, and consumers who previously had an iPhone such as myself but don’t need or want the top tier model. I had a 4S and upgraded to a 5c and I honestly love it. The 5s just wasn’t an option for me being that the fingerprint sensor didn’t interest me nor did the camera since I’m not that big on taking camera pictures. I got the 5c because of the storage size was reasonably priced and being on LTE and more memory and processing speed was a plus.

    • blastingbigairs

      You nailed it on the head my friend, 3G to LTE is why the 5c is a nice upgrade for the price. I am sticking with my iPhone 5, but I see the appeal for sure.

  • momerathe

    I actually think the 5c looks nicer than the 5s
    (Still gonna wait for the 6, though)



  • Mike Colacone Saal

    From what i can gather, the people that are buying are the ones who are buying the free or $100 device with a 2 year contract. They understand that the 5s is the superior device, but they want to save money right now. Although, I talked to one girl who had one and she got it because her favorite color is green…. like there isn’t green 5s cases… -__-

  • blastingbigairs

    My daughter, who has a 16 GB 4s that needs more space, who can now get 32 GB’s for the same price of a 16 GB 5s. And she could care less if its plastic, it’s still a huge upgrade from the 4s (LTE).

    • Jeffery Simms

      Exactly, the 5c is actually a sound product idea from Apple, because it provides those not familiar with Apple products to have a good starting point; eventually they will want to move up to the top tier products. Same with younger consumers-parents such as myself are not ready to spend that amount on the 5s for their kids but they will on the 5c. Plus, as their kids get older, they’ll eventually move up to more expensive products as well.

      • blastingbigairs

        An iPod with LTE data capabilities, WIN, WIN!!! Did I mention GPS tracking too 🙂

    • leart

      No way, 4s have a great quality build and is enough fast.
      5c looks like a toy

      • blastingbigairs

        The 4s looks way better I agree, but 3G technology is a thing of the past. And did you read what we were referring to, we are saying the 5c is good for kids and people who don’t care about the plastic.

  • mav3rick

    Here comes again, the understood 5C: why it’s desperate advertised everywhere against 5s, it’s not selling good at all, production is slashed, now actually some are still buying it but why not more should go for it! It’s a “new” phone, not just last year 5 embedded in a plastic case at the same price. Actually a “good deal” considering a “certified” plastic case in their store can go $50.

  • Phil Gamboa

    Bought two of them for my 13/10 year old boys.

    • blastingbigairs

      Thank you! Perfect for kids 🙂

  • leart

    5c buyers? those who think differently

  • n0ahcruz3

    Just buy a motorola G way cheaper! Has better specs except for LTE. And its made in US! $179 for 8GB,199 16gb, how much for 5c? $549 16GB what a ripoff.

  • Roger Lo

    I’m also taking a wild guess that most people chose 5c over 5s doesn’t care about jailbreaking their phones.

    • blastingbigairs

      Once the JB for IOS 7.xx is released both the 5c and 5s will be good to go.

  • Jason Masters

    Crock of funking shi t all those statistics are fng garbage utter garbage this is news must be slow news week?

  • Jonah Emery

    Although I’m only 32 I guess I fall into this. Switched from a Samsung Galaxy to 5c. Love the awesome battery life.