Rumor: Instagram to get private messaging feature

An interesting piece of news coming from Om Malik:

Well-placed sources tell us that the company is gearing up to launch new private messaging features inside its still red-hot photo and video sharing service. It is also experimenting with the idea of group messaging, our source tells us. The new features are likely to find home in the next version of Instagram, which is expected before end of the year. An Instagram spokesperson (not surprisingly) declined to comment.

So far, the only way you can communicate with an Instagram user is by leaving a comment on one of his photos, which is everything but practical. Private messaging sounds like a natural and useful evolution of the service.

As an Instagram user, would you welcome this new feature?