Due to ‘volatile state,’ Pfizer tells staff to ditch BlackBerry for iPhone and Android

By , Nov 15, 2013

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Earlier this month, BlackBerry announced plans to receive an investment worth over $1 billion in the form of a debt sale and to fire its CEO Thorsten Heins. Instead of sell out, the company has decided to try and rebuild.

Of course, that’s much easier said than done. Not only has BlackBerry lost nearly all of its consumer marketshare, it’s also lost most of its major enterprise accounts, and word has it that another one—Pfizer—is on the way out…

In a recent memo to employees, Pfizer told its BlackBerry users to switch to an iPhone or Android handset as soon as they become eligible for an upgrade. Why? Because declining sales have put the handset in a ‘volatile state.’

Bloomberg has the memo:

“Pfizer told employees who use BlackBerry devices to instead get an Apple Inc. phone or one run on Google Inc.’s Android operating system. The drugmaker cited Waterloo, Ontario-based BlackBerry’s declining market share and noted that the company attempted to sell itself.

“In response to declining sales, the company is in a volatile state,” New York-based Pfizer told employees in a memo obtained by Bloomberg News. “We recommend that BlackBerry clients use their BlackBerry devices and plan to migrate to a new device at normal contract expiration.”

Pfizer is one of the largest pharmaceutical companies in the world (by revenue) and employs some 90,000 people. While not everyone carries a corporate phone, it’s believed that its current smartphone deployment is significant.

Although bad, this wouldn’t be the worst news BlackBerry has heard in recent months. In September, the company announced that it had to write down nearly $1 billion in unsold products, and that it would be cutting 4,500 jobs.

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  • CollegiateLad

    I just don’t know how many more losses they can take…

    Apple bounced back – maybe RIM can too.

    • pauleebe

      Unless RIM has another Steve Jobs in their ranks that’s gone undiscovered until now, then no, they can’t.

    • Thunder Cats

      they cannot and will NEVER bounce back for 1 simple reason. Why would corporate need to buy BB Enterprise license when it’s free with IOS and Android? Not only does BB user have to pay for the device, they need to pay enterprise data plan and BB enterprise license fee. Activesync is free and 1 million time better.

  • chumawumba

    I’m surprised people actually use blackberrys

    • ✪ aidan harris ✪

      Me too! I received an email with “sent from my Blackberry smartphone” in the footer earlier this week. Two things wrong with that,

      Blackberry phones aren’t smart

      They aren’t a very good phone either

      Blackberry might have survived when BBM was popular but now there’s a trillion alternatives. Maybe if the recent report showing leaked images of a Blackberry phone running Android apps were true they could perhaps bounce back…

  • El Arqui Tecto

    I started working Pfizer early this year and all of the “corporate phone” are iPhones.

    • http://www.facebook.com/arturo.a.trejo El Arqui Tecto

      From Pfizer, the only thing that I really love is VIAAGRAAA, when my boyfriend uses it, he turns in a true bull, yeaa!!

      • El Arqui Tecto

        Nada más te la día chupar un rato y luego luego sales del closet, bien por ti…

      • Gustavo Adolfo Mirabal

        hahahahahahahahaha

      • http://www.facebook.com/arturo.a.trejo El Arqui Tecto

        Besos a todos mis fans travestis :*

      • http://www.facebook.com/arturo.a.trejo El Arqui Tecto

        In english too: kisses to all my transvestite fans :*

  • http://www.facebook.com/arturo.a.trejo El Arqui Tecto

    From Pfizer, the only thing that I really love is VIAAGRAAA, when my boyfriend uses it, he turns in a true bull, yeaa!!

  • Tommy

    Goodbye Blackberry. Do know that you were once loved.

  • Ted Forbes

    One thing for sure, timing is everything. What were the executives and consultants of BB paid for?
    To me it was to listen.
    They didn’t listen then but they sure are listening now!
    Oh boy, what a mess!

    Oh yeah and one more thing.
    The only thing that I like about Pfizer is I don’t need anything they make.
    Lol!!!!