iTV mockup (AllThingsD 004)

Apple may not be ready to introduce its TV set at today’s iPad event, but the project does appear to be nearing completion. This according to comments made by Advanced Research’s Masahiko Ishino, in a recent interview with Bloomberg.

Citing anonymous sources, the Tokyo-based analyst tells the news outlet that the Cupertino company is preparing to begin selling ultra-high definition televisions next year. The TV will come in 55″ and 65″ flavors, with a frameless design…

Here’s Bloomberg:

“Apple Inc. (AAPL) will probably start selling ultra-high definition televisions with 65- and 55-inch screens during the fourth quarter of next year, according to a Tokyo-based analyst at Advanced Research Japan Co.

The Cupertino, California-based company is deciding on specifications, and the models likely will have a frameless design, Masahiko Ishino, an analyst at Advanced Research, said in an interview Oct. 18. Ishino declined to identify the people who gave him the information.”

Ishino goes on to say that Apple’s TV is expected to be priced between $1,500 to $2,500, and LG, Samsung, and Corning will be among its suppliers. LG will make the displays, Samsung the GPUs, Corning the glass, and Foxconn will assemble.

iTV mockup (AllThingsD 001)

While we’re not very familiar with this particular analyst’s track record for Apple intel, his predictions do line up with a number of reports we’ve heard in recent months. Here’s one from August regarding Foxconn, and one from July on LG.

It’s worth noting that there are currently a handful of 4K TVs on the market, but most of them are priced out of reach of the average consumer. And like the early days of HDTV, there’s still not a lot of content available in ultra-high definition.

But Apple, with its legendary supply chain command and arsenal of iTunes content, certainly has the power to overcome these obstacles. The question is, will it be ready by next fall? I’m still on the fence about this one. What do you think?

concept images via AllThingsD

  • CA$H

    Starting price? 5,000$+ I bet

    • CC-Dog

      Apple doesn’t do luxury either. As I understand, Apple always makes products affordable but not cheap. $5000 is not affordable in my country.

      • bigtalk

        no the always make things 30% more expensive that they are worth

      • CC-Dog

        It’s not Apple who makes products more expensive. It’s rather those copycats who cut costs like crazy. Whoever make something remotely close to Apple’s qualit

    • John Sklikas

      You obviously didn’t read the article…

    • Taf Khan

      Starting at $1500

    • Yunsar

      Dude that’s ok for a UHD

    • Apple take my money! And my Kindle fire, doors, windows, TV’s and anything that’s a rectangle!

  • Burge

    Haha..I think apple might just make a TV but the size, price have to be just right. There are to many smart TVs out there and as you have posted before there is not great profit in TV’s

  • Mohsin

    Samsung might have 150″ TV by then and 3 times cheaper in price 😛

    • The_Rise_Of_The_Shrimp


    • Bob

      Samsung phones are total garbage. They have awesome specs. But specs aren’t the most important. I learnt the hard way. I sold my iPhone 5 and bought a HTC one, I regretted it so much. The experience you have an iPhone you can’t have on any other platform.

      • Dan

        Since when is HTC made by Samsung?

      • Cameron Chao

        when you realize that both are running the same OS and that HTC actually has more quality than Samsung.

      • Dan

        That’s not the point, he’s saying Samsung is garbage because he tried an HTC phone, it makes no sense.

        Also saying all samsung phones are garbage is simply fanboy nonsense. I’ve had the chance to use the GS4 pretty extensively and I own a Note 2. They are far from being garbage.

        Android and IOS are both different, he may like the IOS experience, and some may like the open experience that is android. It’s just plain dumb to call something garbage because you don’t like it. I prefer android, yet I don’t bash IOS.

      • voyaflexel

        The only good phones that samsung has are The note series, everything else is totally garbage.

      • Bob

        I’ve used Samsung phones too. I was referring to the OS which is the same on both phones (Android). It’s the same OS but has a few different features.

        I moved to Android with an open mind and regretted it so bad. I take design very seriously and Android is so flawed in so many ways. I always had so much crap in my notification centre, duplicate icons, glitches, blocky square menus, lack of polish, terrible and laggy browsing experience. I could go on for ages.

      • Dan

        You certainly have a right to prefer IOS, I just found that saying samsung/android was garbage was overgeneralization. I’ve made the move from IOS to Jellybean last year and have actually enjoyed the new features/customization options. The thing I miss is build quality. To each his own.

    • dialogueanalog

      prepare for the lag!

      • Total bs. iOS Safari lags when i comment here.

      • dialogueanalog

        So…samsung devices don’t lag?

      • I didn’t say anything about samsung devices not lagging. I just said that my iPod lags on disqus. I guess because of Safari

      • dialogueanalog

        to be fair the price of eggs is now 32p per egg.

  • on3simpleclick

    Going by Apples’ track record for pricing it’s hardware, I couldn’t see these being sold for under $3000.

    • Bob

      $3000? More like $6,000-10,000 for the base model.

  • Tony Trenkle Jr.

    Article says 1500-2500. That would be a good deal. Lol but we still got a ways to go so let’s not get our hopes up

    • If that’s a good deal, then i don’t want to see what expensive is!

      • Tony Trenkle Jr.

        Well people are saying on here it will cost 3000 or possibly 5. So compared to those numbers..

  • bn326160

    I don’t get why people speculate about €5000 and stuf.. Apple has the right price, but you have to pay for quality.

    They simply don’t offer a budget segment, for example.. When you buy an iMac, they aren’t cheap. But you do get a 27″ IPS display, built in a sleek design. Of course you don’t need an IPS panel to browse the web, but it is better quality after all.

    You don’t pay an extra ‘Apple Tax’ (Except on accessories and upgrades, but how is that different from car manufacturers?)

    • jp2002

      Well said.

    • bigtalk

      “Apple prices their products fairly” FALSE

    • Falk M.

      That’s all true, but not in every case. For example:
      Why do you have to pay an extra 130 whopping dollars to go from an iPad to an iPad with cellular?
      To me, that pricing difference is offensive to be honest.
      Yea, they give you GPS on top of that, but why the hell don’t they offer GPS in the WiFi models? Simply because I won’t have ASSISTED GPS?
      Big whoop. I’ll gladly get a WiFi model with a slower GPS than pay 130 bucks extra just not to miss out on GPS. And don’t start telling me about tethering an iPad to an iPhone, because iPhone’s battery life sucks big time as it is.

      • bn326160

        Mm since TomTom and Navigon ect are available on iPad it’d be nice to have!

        Instead, they gave you an M7 coprocessor, just to f*ck with you :p

  • abdullah575

    LOL !!

  • dialogueanalog

    i want it in gold!

  • bigtalk

    those 4K tvs are good enough to be used as huge monitors.. but too expensive for most folks

  • Marlber Cruz

    Hope you don’t have any game consoles, otherwise you can kiss them goodbye once you get this (soon to be overpriced) tv set.

  • What is more important is the ecosystem (Device + Content + User Experience) which Apple will bundle with the TV if and when it comes.. and that is what makes them unique and leaders in the space.

  • ProfessorX1®

    I think that Apple will announce the iTV in late 2014 and have a launch date for Mid-2015. Supplies might be strained.

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