Olloclip (4-in-1 lens, image 002)

The iPhone camera lens attachment maker, Olloclip, today updated its multipurpose 3-in-1 iPhone 5 camera lens (it started out as a Kickstarter project) with compelling new features. The new 4-in-1 module packs in fisheye and a pair of wide angle lenses as before, with the addition of a more powerful 15x macro lens. The other side of the dual-sided accessory sports the 10x macro lens with an 18mm focus distance which was retained from the original model. Jump past the fold for the full breakdown…

Precision-grounded optics is encases inside an aircraft-grade aluminum material.

The barrels are made from aircraft grade aluminum using a CNC machine and then anodized. The iPhone attachment is made from a soft plastic material to ensure a secure fit every time.

It weighs less than an ounce, by the way.

The fisheye and wide-angle lenses have been improved as well to deliver clearer images edge-to-edge with less lens distortion overall, claims the press release. The two wide angle lenses nearly double the iPhone’s normal field of view.

Here’s the promo vid.

The new edition is supported by Olloclip’s existing iOS app and works with any third-party app, in both photo and video capture mode, including the iOS Panorama photo mode and the iPhone 5s Slow-Mo video capture feature.

In fact, the clip-on attachment improves panorama mode by increasing the field of view horizontally and vertically. The official Olloclip app, a free download from the App Store, was first released back in March and then updated last month with iPhone 5s compatibility.

Olloclip (4-in-1 lens, image 001)

Looks neat, no?

The Olloclip 4-in-1 works with the iPhone 4/4S/5/5s and the fourth and fifth-generation iPod touch. The gadget is available in black, silver and red through the Olloclip web store for $69.99. Olloclip warns about limited quantities and says the gizmo should start shipping on November 1.

Although it may never fill the needs of a pro with a DSLR, the Olloclip should be good enough for casual iPhoneographers and especially for the masses.

You may also want to check out Olloclip’s telephoto iPhone lens or the iPro lens kit from Schneider Optics.

  • chumawumba


    • Diego Gastón Milano

      You should check the telephoto solution if you think this one is overpriced. 😉

    • Adam Bowman

      Overpriced… Maybe. But I’m not too sure. Considering my iPhone is my primary camera, and considering I can’t remember the last time I bought a standalone camera, I have been willing to pay the seventy bucks for the past couple of versions of the Olloclip (I never bought the telephoto one, though). The build quality and optics of the Olloclip are top notch. High quality optics aren’t cheap. Also, the effects I’ve achieved with it for both photos and videos are impressive and, well… fun. In general, I find it greatly adds to the overall photography and videography experience of the iPhone. But, yeah, I wish the price tag read $30.00. Nevertheless, I’ve still considered them worthwhile purchases, despite how they require replacement every time a new (non-S) version iPhone is released.

      Because they’re pricy, I probably won’t get this one, though. I will wait for the iPhone 6 and get that version of the Olloclip.

      • therealjjohnson

        “Because they’re pricy, I probably won’t get this one, though”

        So…you agree with his comment that they are overpriced then lol

      • Brandon Weidema

        “overpriced” is a very personal statement.

      • therealjjohnson

        I agree…which is why i quoted his personal statements. I think the clip is cool but i don’t see myself paying $70 bucks for it either.

      • Brandon Weidema

        its actually $100 including shipping.

      • James

        Pricey doesn’t mean the same thing as overpriced.

    • Still cheap in comparison to iPro

  • Markus Hudobnik

    Jealous. My Olloclip seems lame now. I need this!

  • diggitydang

    I guess you can’t use this with a case, huh? It would be a pain in the arse to have to keep taking my case off, just to take a pic with this attachment.

  • M Last

    I think price is fairly ,because same cases are selling $50 $70