Nintendo Mario iPhone 5

Although Nintendo made it clear on multiple occasions that they will not port their games to other platforms, things aren’t looking up for the Japanese company that’s been slashing prices left and right in a hope it will sell more of its gaming devices.

Apple pundit John Gruber chimes in and shares his views about what Nintendo should do to keep relevant in a market it helped define:

Make two great games for iOS (iPhone-only if necessary, but universal iPhone/iPad if it works with the concept). Not ports of existing 3DS or Wii games, but two brand new games designed from the ground up with iOS’s touchscreen, accelerometer, (cameras?), and lack of D-pad/action buttons in mind. (“Mario Kart Touch” would be my suggestion; I’d buy that sight unseen.) Put the same amount of effort into these games that Nintendo does for their Wii and 3DS games. When they’re ready, promote the hell out of them. Steal Steve Jobs’s angle and position them not as in any way giving up on their own platforms but as some much-needed ice water for people in hell. Sell them for $14.99 or maybe even $19.99.

The whole article is definitely worth a read.