Bloomberg: Apple planning iPhone trade-in program to boost sales

By , Jun 6, 2013

iphone user

According to a new report this morning, Apple is looking to begin its own iPhone trade-in program this summer. Of course, it already accepts trade-ins through its Reuse and Recycle program, but this would be the first time the company has made trade-in offers first hand.

The move is believed to be an attempt to increase handset sales, by encouraging users with older iPhones to trade them in toward the purchase of a newer model…

Bloomberg reports:

“Apple Inc. (AAPL) is starting an iPhone trade-in program this month aimed at getting users to upgrade to the iPhone 5 and turn in older models, people with knowledge of the plans said.

Apple has teamed up with Brightstar Corp., a mobile-phone distributor, to run the exchange program, said the people, who asked not to be identified because Apple hasn’t publicly announced the plan. “

Brightstar currently handles trade-ins for AT&T and T-Mobile USA, as well as other carriers and device makers. They do this hoping to entice customers to purchase new equipment. AT&T, for example, offers as much as $200 for older iPhones, making a subsidized 16GB iPhone 5 free with a 2-year contract.

Until now, Apple paid very little attention to the refurbished iPhone market—its aforementioned Reuse and Recycle program is fairly tough to find on its website. But that appears to be changing as the popular handset’s growth has slowed in recent quarters.

The report goes on to say that the new trade-in program with BrightStar will only be available at Apple’s retail outlets, letting consumers receive payments instantly and avoid the hassle of shipping their older gadgets. Used iPhones will only be collected in the US, and only resold in emerging markets where customers are demanding cheaper handsets.

What do you make of all of this?

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  • http://www.facebook.com/people/Rico-Thomas/100000142955633 Rico Thomas

    It will probaby be terrible like gamestop and they probably won’t want to take in Iphone with bad logic boards or if they’ve been opened up for battery switches by someone besides them, which is there full responsibility to screw people.

  • Ray Blakemore

    Ok, let me understand this… Apple wants to boost sales, and this is the plan to do so? How about they stop the p*ssy-footing and COMPETE in the market. Bigger screens, faster processors: this is what the market has come to and this is what people want. I strongly dislike Android’s OS but some of these phones Samsung are turning out make me 2nd guess Apple’s hold on me personally. Apple has made and can make a quality of phone that trumps anything on the market. Increase your research on these better screen phones and your revenue will come. Don’t talk about it, Be about

    • http://www.eraser.org B. Braun

      I don’t give a f*ck on bigger screens, the iphone has the perfect size for my hands.

      • Bunna Chea

        And when the new iPhone come with bigger scrern you won’t be buying it? Ignorant

      • http://www.eraser.org B. Braun

        I’m going to buy an HTC Pne mini :-p

    • Alex

      The market doesn’t demand bigger screens. The manufacturers do, because they don’t know what else they can do to sell something. Since they can’t beat Apple at making it smallest, they will do the next best thing and make it biggest.

      • Gorgonphone

        um most folks want a screen that is proportional scaled not just half and embarrassing in longer..

      • Alex

        If that were true, then the iPhone 5′s sales would reflect that. Try again.

    • Gorgonphone

      i agree 100000 % but greedy corporations love to do everything except what they should do.

    • Chris Wagers

      I think people will buy them if they have bigger screens and they will buy them if they stay the same. If someone has to have a bigger screen they can get an ipad or ipad mini. For most people the screen is optional. But to each his own.

  • Mykel Monroe

    I think this is a good idea if done right. And if the price is right…

    • Gorgonphone

      the price wont be right…

      • Mykel Monroe

        Probably not… But it should at least compete with Gazelle or the like. If not people won’t use it. Or maybe they will due to the convenience of it.

  • Gorgonphone

    ummm sales need boosting cause prices are high and the updates to their hard ware and software are too lame so folks are holding on to their older devices longer..looooo silly apple..

  • https://twitter.com/MrElectrifyer MrElectrifyer

    Fudge that! Would much rather jailbreak it and sell it on eBay/Kijiji for over twice the price they’re offering. Just cause it’s used doesn’t mean it’s less functional, if anything, it’s much more functional than the brand-new and officially limited iPhone…

  • v35

    Work 4 company paid in company script buy in company store live in company’s house,,,1984