The nation’s second-largest wireless carrier, AT&T, is planning on introducing a new prepaid brand called ‘All In One’ in June, according to FierceWireless.
The new prepaid tiers should appeal to folks who hate long-term contracts and are expected to start at $35 for feature phones and go all the way up to $50 a month for smartphones.
Likewise, the carrier could also introduce a $70 a month tier for those whose data needs exceed two gigabytes per month, according to the report. Go past the fold for the full breakdown…
FierceWireless breaks down the upcoming prepaid tiers, as follows:
- $35 tier for feature phones: unlimited talk, text and an unspecified data
- $50 for smartphones: unlimited talk, text and two gigabytes of HSPA data
- $70 smartphone plan: unlimited talk, text and five gigabytes of data
These new tiers are believed to be marketed as a new brand separate of AT&T’s existing GoPhone prepaid wireless offering. GoPhone is also pricier, with $65 a month for unlimited texting and calling, but with just one gigabyte of monthly data included.
The rumored $35/$50/$75 tiers also undercut T-Mobile’s $65 a month tier for unlimited texting, calling and two and a half gigabytes of data.
The report goes on to note that AT&T will throttle speeds to user who use up their allotted data for the month. It’s unclear whether the new offering will include hotspot functionality. AT&T will reportedly test the new tiers in Florida and Texas later this month.
Although the publication cautioned that details of the plans “could change before they are launched,” the new tiers should launch nationwide beginning Saturday, June 15, 2013.
These new tiers are likely in response to Verizon, which last month launched a new $35 no-contract prepaid tier for feature phones that comes with 500 monthly minutes, unlimited texting and Internet.
By the way, Verizon charges an extra 25 cents per minute once you spend your 500 allotted minutes.
Sprint-owned Virgin Mobile brand also comes to mind: its $30 a month tier for the iPhone 4/4S includes 300 voice minutes and unlimited messaging/data with throttling after 2.5 gigabytes.