apple tv

If you look around your next hotel room, there’s a fair chance it will have an alarm clock with a 30-pin dock connector for your iPhone. It’s a popular amenity for hotels to list, since there are some 500+ million iOS devices out in the wild.

But one hotel in Cupertino, California is taking their iOS compatibility to the next level. Starwood Hotels’ Aloft Hotel has announced today that it now has an Apple TV, connected to a 42-inch LCD television, in all 123 of its guest rooms…

From Starwood Hotels’ press release (via CNET):

“Showcasing many of the brand’s newest technologies, Aloft Cupertino is the first Aloft hotel to feature Apple TV in all its guestrooms. Guests can choose among thousands of movies and TV shows from iTunes, connect to Netflix for films, Hulu for television shows, for sports, and much more. Apple TV’s Airplay feature will also let guests play video, show off photos, and enjoy music from any iPhone, iPad, or iPod Touch – right on their 42-inch LCD in-room TV.”

In order to work with different users, iTunes and Netflix accounts, the boxes are wiped when guests check out. The hotel can also figure out which iTunes store to have ready to go (in case a guest is from another country), ahead of arrivals.

It’s also worth noting that the new Aloft Hotel is located on the same block as one of Apple’s external campus buildings, and just two blocks away from the company’s world-renown One Infinite Loop headquarter campus in northern Cupertino.

But the big news here is Apple’s set top box. It’s not hard to imagine that, if the amenity proved to be popular, that other hotels would start following suit. And if even just 1% of all hotels started buying them, we’re talking millions of additional units.

Apple still refers to its Apple TV as a ‘hobby,’ despite the fact that it’s selling relatively well in the space—more than 2 million units last quarter. It’s latest hardware update was around this time last year, but there’s been no word on a 2013 model.

What do you think, would you be inclined to stay at a hotel that offered Apple TVs in their guest rooms?

  • great..

  • Joe Bobbins


  • Yes

  • Pretty sweet! Now they need to add a sort of web browser page to the Apple TV so I can bring my Apple TV and connect it to the hotels wifi. You have to go through all this trouble to connect a Apple TV to a hotels wifi, because usually they bring up a page to type in your room number, which the Apple TV doesn’t support natively.

    • Expanding on your idea, you could use the Apple TV to check in, check out, view your bill, make a new reservation, confirm an airline flight.

      But, too bad Apple doesn’t seem fit to put the dang Safari Browser in the device.

      But, maybe some Genius (pun intended) at Apple will read this and say to him/her self – hey, that’s an obvious GREAT idea – add the Safari browser!

      • That would be a great addition. I most likely won’t use safari on the Apple TV, as I find browsing the Internet via remote control tedious, but it would definitely be good in certain situations

      • With the newest firmware update you can now use a bluetooth keyboard on your Apple TV so browsing the web is much easier.

      • True! I forgot about that.

      • Hi Markus. Thanks for your comments!
        We have a Mac Mini based solution that does all of that.
        Regards, Darren from Square

    • I realize it’s not native, but you can bring your own 2nd Generation Apple TV and install aTV Flash (Black) on it, whic has Couch Surfer Pro. If you don’t wanna pay the $30 for aTV Flash (Black) I think you can get Couch Sufer Lite somewhere on the Internet for free

  • I would! Stops me from bringing along my own 🙂

  • Liam Mulcahy


  • felixtaf

    Hi everyone…. AM not from United States, How helpful is an Apple TV to me?

    • AMB_07

      To me the thing is absolutely worthless. It basically allows you to stream rented videos and netflix. Oh and also it uses airplay. If you’ve got none of that then don’t buy.

      • What about using Airplay with your idevice (iPhone or iPad) and streaming all your music, videos, and pictures…. not to mention streaming free movies from any of the tons of movie sites that are out there. Worthless?…. Not to me.

      • AMB_07

        I did say “to me”. Care to explain the free movie stream part? Did I somehow miss some feature?

  • I think the only problem with bringing this to other hotels would be streaming issues. I don’t know how they handle Internet at this hotel in the article but I know in places like the HYATT you only get about 1.5mbps down which is not really that good for streaming Netflix or any other service for that matter!