AT&T attacks T-Mobile in newspaper ad ahead of expected service changes

By , Mar 1, 2013

att truth ad

Back in January, T-Mobile (USA) CEO John Leger called AT&T’s network “crap” during the carrier’s CES keynote, rhetorically asking the audience “Does anyone use AT&T in New York City? Is anyone satisfied with their service?”

AT&T didn’t take too kindly to Leger’s comments, and now, 2 months later, it has fired back with a new print ad that started hitting The Wall Street Journal, The New York Times and several other major publications yesterday…

The ad, which can be seen in the image above, reads like this (via TmoNews):

“The truth about T-Mobile’s network compared to AT&T. 2x more dropped calls. 2x more failed calls. 50% slower download speeds. Don’t be fooled by their misleading claims. For the better network experience, count on AT&T.”

Now, this might seem like the pot is calling the kettle black—given all of the criticism AT&T has taken over the years for its network performance—but AT&T spokesman Mark Siegel says that the ad is just a friendly reminder for folks.

“T-Mobile’s advertising is a combination of misguided and just plain wrong,” said Mark Siegel, a spokesman for Dallas- based AT&T. The company’s ads today are “just a friendly reminder of the fact that independent third-party testing says AT&T’s network delivers faster speeds and fewer dropped calls than them.”

It’s no surprise that the two carriers are going at it. They’ve been at odds since AT&T’s acquisition plans fell through. But what makes this public beef significant is that T-Mobile is about to introduce some major service changes.

The nation’s 4th largest wireless provider plans to eliminate device subsides, along with early termination fees and long-term contracts, as well as implement new installment payment plans for its equipment as early as next month.

T-Mobile is also expected to begin offering Apple products for the first time at some point in the near future. This move has been rumored about for years, but it’s been confirmed this time around by both Apple and Deutsche Telekom.

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  • Blaqheart

    I’ve been on both and I’m glad I’m on Big Red now thank you very much…

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      ATnT is best for iphone… due to data and voice ability

      • http://www.facebook.com/Jhonny1x Jonathan Jaimes

        Verizon is best for the iPhone

      • http://www.facebook.com/bunna.chea.5 Bunna Chea

        Best what if someone call you to check some information on the web, than you have to hang up the phone and called back and forth until you done. Best my ass

      • ChristopherMay

        You use your phone to call people?Aww how quaint.

      • ReanimationXP

        Amen. I’ll never understand why other people think VZ’s single-task service is acceptable.

      • ChristopherMay

        Yeah… it’s most useful when you’re on hold with with AT&T costumer service for hours.

      • ReanimationXP

        What the hell would I possibly need to discuss with ATT for an hour?

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    tmobile suucks as bad as android and samsung and now they are getting obnoxious cause hey will soon have he iphone..lol what a damn mess

    • Ben

      It so sad that you’ve got 2229 comments -_-

      • regkilla

        Holy Sh*t that’s a lot of comments!

    • http://twitter.com/x_rus_x Vitaliy Anonymous

      I’ve had T-Mobile for three, going to four years and had zero problems. Always had service. No dropped calls. I haven’t heard anything bad about AT&T from my friend. Maybe it matters on which city you are at.

      • Ernie Marin

        and plan too, my friend and I have both AT&T, but because he is prepaid he get tethered data regardless of use, as were I with a contract get tethered only if I go beyond my monthly limit of 3 Gb

    • http://www.facebook.com/bunna.chea.5 Bunna Chea

      stop being bias. Android and iPhone has their own strength an weaknesses. You stupid ignorant

    • Ernie Marin

      I wonder how T-Mobile support of Samsung and Android will be affected, right now they are the top U.S. company that supports them, but only because they don’t have the iPhone.

      • http://www.facebook.com/bunna.chea.5 Bunna Chea

        You think other carrier did not sold a lot of Samsung phone ?

  • http://twitter.com/wmyolo William Melendez

    I would be so pissed off if I was the CEO of T-mobile ! lmao

    • http://twitter.com/manishrana50 Manish Rana

      That is why you are not :P

  • http://twitter.com/manishrana50 Manish Rana

    I use AT&T and I just hate its slow 4G and crappy network coverage in bay area.

    • Kurt

      “You’re just holding it wrong”

    • http://www.facebook.com/people/Ronaldo-Alves-Borges/100001394131178 Ronaldo Alves Borges

      You are right, it’s crappy service.

    • http://www.facebook.com/jamesheckiii James Heck III

      I recently read a blog post in which the author was comparing LTE speeds on ATT and Verizon in SF. Neither device cracked 10 Mbps.

      That was very surprising to me, as I get in the range of 30-50 Mbps on ATT LTE everyday. If I turn LTE off, I average 9-11 Mbps on HSPA+. I’m in Germntown, Tn.

      • Donovan Davis

        That’s because they haven’t throttled your network yet for “Network Stability”. I used to get the same kind of speed with them as well until more and more LTE devices were activated. Then it was like it just fell to consistent 15-20mbps. When I asked an industry insider (cellular telcom engineer) who works here at the main telcom services for at&t in the area that was the answer I was given

      • http://www.facebook.com/jamesheckiii James Heck III

        Makes sense. I’ll enjoy it while it lasts:)

    • http://www.facebook.com/BikenNo.9 Biken Dangol

      Works like a charm for me.

  • At

    I’ve used all 4 of the top carriers and by far AT&T has been the best. Never had a problem with the service, LTE I get 56 Mbps in my house, and my bill has been what it’s supposed to be every month. Unlike sprint which has hidden fees, and Verizon’s extremely high prices, and tmobils horrible service.

    • Ernie Marin

      You must live near the antenna, at best on a sunny day I can get 16 to 17 Mbps.

      • EpicFacepalm

        Still faster than my DSL :(

    • Latrese

      Hidden fees? Unfortunately my bill is all too clear:P

  • pauleebe

    LOL @ AT&T commenting on dropped calls. And PS, your HSPA+ (“4G”) speeds are half of that of Tmobile.

    Time for a reality check. Every time I think I start to like AT&T, they do something like this and I realize I hate them again.

    • Ernie Marin

      Funny, In Puerto Rico AT&T actually gave a crap unlike T-Mobile and upgraded the network, and that was even before 4G started and now we get LTE in almost every area (except mountain area which is normal), and T-Mobile barely gets 3G any were here. And for me that’s great because I got the iPhone 5 with the damn Wi-Fi factory flaw (which Radio Shack refused to replaced because “it gets 1 wi-fi bar which is enough”), and I need LTE to do anything with data.

    • ReanimationXP

      I will never understand what’s with all the damn AT&T hate. It’s a lot of bandwagoning and high-fiving from VZ plebs as far as I can tell.

      I can’t remember the last time I dropped a call on AT&T, I have LTE everywhere I go, and even when I didn’t my phone was 2-10x faster than any idiot I ran into using T-Mobile and their alleged “4G” service. I still cringe every time I see that damn logo on their shit.

      On top of not dropping calls and being magnitudes faster, AT&T’s customer service is spectacular. They gave me a $25 “inconvenience” credit one time without my even asking because I had to be transferred to a different department to solve my issue. I’m consistently blown away by them. I’ve dealt with VZ helping friends and family members, and their service is just short of “go fuck yourself” for most anything I ask.

      One of my T-Mobile friends challenged me on ATT’s level of service, and just to throw it in his face I called them up and asked if they could help me jailbreak xD

      They wouldn’t lead me through it, but they at least gave me resources on where to do so :) Can’t ask for more than that..

      • pauleebe

        I have AT&T, I’m not a VZ pleb. We are comparing 4G to 4G, not LTE to 4G, otherwise, any Verizon user would crush AT&T since Verizon has LTE in most cities where AT&T only has 4G. It’s all relative.

        If you’ve had good experiences, good for you!

  • Matthew

    What happened to AT&T and T-Mobile merging together?

    • ghulamsameer

      The FCC and Congress both voted on the situation and agreed that a merger of that size could be a monopoly, so the acquisition failed.

      • ReanimationXP

        Meanwhile I have one choice for both a power company and cable provider, and I live in downtown Phoenix.

  • cnoTe4

    They forgot to mention “100% cheaper”

  • Marcos Rivas

    Well it is pretty obvious that T-mobile was referring to AT&T ‘s service not the signal itself ….. AT&T , Verizon , tmobile they are all strong where service it’s available .
    There are other countries in which people with their own device can recharge their data and with that , they get free voice and texting also no 3G restriction ….. That is a third world country!
    Companies realize have much we have to spend and that marketing approach it’s unheard of , here in the States .

  • http://www.facebook.com/profile.php?id=100002136300838 Michael Hulet

    I know this is kinda off-topic, but does anyone know a good Cydia tweak other than TetherMe that enables native tethering and edits the APNs so your carrier doesn’t know about it? I’d really appreciate it, since whenever I try to install TetherMe, it fails with the error “subprocess extra-installation script killed by signal (Abort trap” then dpkg returns error 1. Any ideas to help or suggestions to alternatives would be much appreciated

    • Mr. E

      It’s definitely is off topic but try PDAnet

  • http://www.facebook.com/Makavelli.1 Joseph A. Ahmad

    I’m running Verizon, so :D … but they like to take my money, so >:O.

  • ChristopherMay

    I don’t trust companies that deliberately try and screw their customers. Example, AT&T wanting to charge for things like FaceTime. Those of you defending AT&T, do this… go to google and type AT&T consumer reports, and see what comes up…

    • ReanimationXP

      I’m going to go ahead and assume you haven’t done the same for Verizon.

      • ChristopherMay

        This is awkward… I’m going to assume you haven’t done the same for Verizon, or you’d know that Verizon was rated highest of the four major carriers in the US, and AT&T came in… wait for it… last.

  • Tom

    Att does have the best speeds tmobile is a little crappy but have the best low price plans like 30 unlimited data prepaid plan

    • ReanimationXP

      If you’re poor, you’re poor. Just don’t pretend you’re using 5-star service.

  • http://twitter.com/idrakemiller Drake Miller

    AT&T is much better, but sometimes 4G plays bad

  • http://www.facebook.com/people/Ronaldo-Alves-Borges/100001394131178 Ronaldo Alves Borges

    AT&T and Verizon have the worse customer service, I was a AT&T and Verizon customer, my calls and Internet service was very bad, I was without phone service for one hour with AT&T.Now I switch to T-Mobile and my call quality and Internet service got much better and I pay e very fair price for my service with unlimited of every thin for 2 nice phones.

  • Gray

    I’ve had AT&T for several years. My Android phone had 2 bars of signal in my own room most of the time — my iPhone gets it’s best signal of -92 dBm, but averages about -100. A measly 2 Mbps download speed. I can walk a mile down the road though and get -70 dBm and really good download speeds (haven’t actually run a speed test yet). it’s always slower than my wifi though, so I don’t really care either way. But still, I never get any dropped calls, and quality is just fine.

    On the other hand, one of my best friends has T-Mobile, and has had to go through hell with them as a company because of bad service and bad management. His family pays more than double what mine currently pays for a family package, and he doesn’t get service even 25% as good as ours.

    Verizon, AT&T, even Sprint are tolerable networks. T-Mobile, unless they somehow fix a lot of problems? Not so much.

  • http://www.facebook.com/christian.mercado.56211 Christian Mercado

    In nyc bronx with at&t i get up to 30- 50 mbs consistantly

  • http://www.facebook.com/papadoeswork Gabriel Diaz

    I’m switching from AT&T to T-mobile

  • http://twitter.com/Konahamarue ElementalXTC

    T-Mo has better rates but crappier service while ATT has better service (lol) but charges astronomically… close to VZW