Survey: the iPad mini becomes ‘kid’s tablet’ for holiday gifts

By , Jan 15, 2013

iPad mini promo (users 006)

We’re still gaining insights from holiday sales of Apple products. The latest finding: the iPad mini is now dubbed the “kid’s tablet” after one survey found post-Christmas usage of Apple’s smaller tablet rose 270 percent among families with young children. The new data comes from the makers of Kindertown.

Kindertown makes an app which helps parents find child-suitable apps. Among other findings culled from the software’s more than 200,000 users: while the iPad 4 was popular as a family gift, children also adopted the original iPad as a technological hand-me-down. Elsewhere, iPhone’s were not a big gift item for this demographic, after-Christmas usage of Apple’s handset not rising following the holidays…

According to charts from TechCrunch, the iPad mini, the fourth and fifth generation iPod touch, as well as the original iPad all gained usage after Christmas, suggesting they were popular holiday gifts.

Usage of iPhones and the iPad 2 and 3 declined following the holidays, indicating these Apple devices did not make it under the tree in Kindertown’s audience.

christmas-products-family-chart

The data from the KinderTown app, which acts as a family-friendly version of the App Store, also shows that while the iPad mini and the iPad 4 were popular gifts, the preference among parents seemed weighted toward the smaller tablet.

There was a 272 percent difference in iPad mini usage after Christmas, compared to before December 25. By comparison, there was just a 190 percent increase in usage of Apple’s latest full-size tablet, the iPad 4.

ipad4-v-ipad-mini-christmas-chart

Finally, the post-holiday gift report for children seems to largely echo the products kids most wanted.

In November we reported that tablets topped the list. While the Nielsen survey found the Apple logo among four of the top five most-wanted gifts, the iPad 4 was requested more than the iPad mini.

  • Share:
  • Follow:
  • Jose Gonzalez

    I finally bought my iPad Mini, the bigger iPad just isn’t for me, heavy and huge. With my iPad Mini, I can carry it around everywhere from my house to school and anywhere in between with ease. For one, I enjoy being able to take notes in class with out taking up all the space on my desk.

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      non retina screen hurt my eyes too much now..lolo

      • Jose Gonzalez

        This isn’t necessarily a problem for me, my MacBook Pro doesn’t have retina and I’ve been use to that while I’ve been owning my iPhone 4 with retina since it came out. Using my iPad Mini is no different to me.

    • Lordthree

      I almost never use full size iPad anymore. Mini is EVeRYWHERE tho

      • Jose Gonzalez

        Exactly, it’s always with me no matter where I go. I find my self browsing the web EVEN more, playing more games, specifically FPS games that are just perfect with this screen size, and more note taking.

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    yup like i said .. its for kids and women thats why no retina and low power..