Sony is still dreaming about dethroning the iPhone

By , Nov 18, 2012

SonyEricsson, the Japanese giant’s partnership with the Swedish telecommunications equipment company Ericsson, for most part has failed to make a splash in the highly competitive smartphone market. Deciding enough was enough, Sony at last acquired Ericsson’s share in the venture in February. Sony Mobile Communications, a wholly-owned subsidiary, was born. And as the battle for smartphone supremacy intensifies, Sony’s new mobile arm is adamant to produce a much-needed iPhone killer. But why stop there? According to its mobile chief, an upcoming flagship handset will as well take direct aim at Samsung’s Galaxy S III.

A badass Sony phone that can compete with both the iPhone and Galaxy S III, each super-popular in its own right? That’s a tall order. Sony’s killer phone is officially due early next year and looks like it’s gonna pack some serious oomph. The question is, will folks care?

This information was first picked up by Don Reisinger of Cnet on Friday and sourced from an interview with Financial Times Deutschland, which sat down with Sony’s new mobile head Dennis Van Schie to talk mobile, Apple and Samsung.

He said Sony “will create, in the near future, a flagship model that can compete with Apple’s iPhone and Samsung’s Galaxy S III”, a wording implying its existing flagship doesn’t.

But Sony won’t be putting all their eggs in the same basket. The company is watching closely how Windows Phone 8 develops and won’t be caught on the wrong foot should Microsoft’s platform pick up steam, Dennis tells the financial paper.

He wouldn’t talk specifics, but the rumor-mill thinks a device code-named Odin might be the flagship phone Sony’s readying. The company more or less confirmed the rumor with a purported press shot representing an unreleased Sony Xperia C650X Odin, seen below.


Is the upcoming Xperia Odin Sony’s iPhone killer?

Akin to the HTC J Butterfly and the Droid DNA, the Odin is thought to have a full HD 1080p five-inch display at 440 ppi. A 13-megapixel camera and a quad-core Snapdragon S4 Pro processor with four 1.5 GHz Krait cores and 2 GB of RAM are also said to be part of the package.

I sure hope Sony isn’t playing a specs game here because braver companies have failed touting speeds and fees in an effort to dethrone the iPhone.

Truth be told, we have no idea whether the Xperia Odin is Sony’s response to the iPhone and Galaxy S III. We’ll soon find out as the device will be showcased at both Consumer Electronics Show and Mobile World Congress trade shows in the first quarter of next year, Dennis confirmed.

Of course Sony’s mobile chief is singing praise for the upcoming flagship – it comes with the job. I’ve always liked Sony and wish them all the best. But if history is an indication, it’s gonna have to turn a miracle or two to divert people away from the crop of high-end Android handsets and the iPhone 5.

As nice as Sony Ericsson handsets have been, they haven’t really caught on with consumers who predominantly chose smartphones by Apple or Samsung. The same goes for the Xperia lineup. Here’s Sony’s advert for the so-called James Bond phone.

It’s maddening to think Sony had all the technological pieces in place to make their own iPod and iPhone and iPad before Apple, but didn’t because corporate bureaucracy wouldn’t favor risk takers. And don’t get me started on Sony’s unfathomably poor integration between its phones and the PlayStation platform.

The entire company has seen better days. Sony’s mobile business is lacking. Their Android tablet lineup is as forgettable as any other.

Sony had to cut the annual profit forecast after its first quarter loss widened. The gaming unit is still covering the losses of other divisions, namely flat TVs. Matter of fact, the entire company has been reporting losses for four consecutive years now.

Things are bad at Sony and could get worse before getting any better, especially with the economy like this.

Once the biggest name in consumer electronics with products such as the Walkman and the PlayStation, Sony is now playing a catch up game to South Korea-based rivals like LG and Samsung, in addition to Apple of California and Microsoft.

Though not (yet) written off in my book entirely, I’m afraid Sony’s problems run deeper than the company’s inability to produce a branded flagship smartphone people would proudly carry on them.

What’s your take?

Can you imagine a Sony smartphone beating Samsung and Apple at their game?

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  • ConTroller

    Well Apple did copy Sony.

    • http://twitter.com/welcom95 welcom

      and the sun revolves around the earth…

    • http://www.facebook.com/antman217 Anthony Antunez

      When?

    • http://www.facebook.com/dark.moyan Đark Moyan

      Yeah :D

    • http://gxgow.tumblr.com/ Nicolas Loots

      And Santa Claus exists.

  • http://www.facebook.com/UsamaSaleem01 Usama Saleem

    That is the most horrific most horrible commercial to sell a mobile.

    • http://twitter.com/digitalfeind Dani Hayes

      I agree. The only phone from a movie that I would want is the phone from the matrix lol.

  • http://twitter.com/digitalfeind Dani Hayes

    I wish Sony would make a windows phone 8 instead of a droid.

  • Obsidian71

    Not gonna happen. Asian companies just don’t have swagger and that’s why they tend to be horrible at marketing. Solid on engineering but weak on personality = Sony playing the Bridesmaid.

    • http://www.facebook.com/goliaa Stefano Paolo Lacertosa

      That may be the most utterly ridiculous comment ever spewed onto iDB

      • Obsidian71

        Followed by the most ridiculous rebuttal.

    • http://www.facebook.com/antman217 Anthony Antunez

      I’m sorry what planet are you from again?

      • Obsidian71

        Planet is too wide in scope. Why does Silicon Valley dominate in the tech sector? Asian culture is far more rooted in honor, obedience and conformity. Lots of discussion on this has taken place. You get any karma points for being Politically Correct to the point of ignorance.

    • MagicDrumSticks

      Your comment just made me ROFLCOPTER

      • Osama Bin Laden

        Fuck your exaggeration princess.

  • MrMcCrunch

    It’s a good thing Sony’s motto is Make.Believe because that’s that only kind of world where Sony would make an iPhone killer.

  • http://twitter.com/alexx1291 Cazz

    Keyword: Dreaming

  • http://www.facebook.com/ibaello Ian Baello

    I own an iPad 4, iPhone 5 and a Macbook. If Sony can ‘creatively’ integrate Odin to the PS3/PS4 then I wouldn’t mind looking into it.

  • http://twitter.com/Sawsadistic Jigsaw

    Hmmmmm…. I heard it was as strong as a Nokia.
    You left that part out.

  • F1FTYSE7EN

    2013 is the dawn of the android era, you’ll see.. apples stock wouldn’t plummet to 2/3’s of its peak if they were doing as well as they make it seem =]

    • Obsidian71

      People are still buying Apple product and if you look the whole tech sector is down though you aren’t interested in anything remotely factual are you?

  • Osama Bin Laden

    Keep ‘Dreaming’ Bitch!!

  • http://www.facebook.com/rodriguezroger Roger Rodriguez

    If Sony make a true play station phone. Maybe they stand a chance. Vita phone

  • http://www.facebook.com/kelly.hewitt.731 Kelly Hewitt

    If Sony leave the rubbish OS of android and go with windows I might think on buying it. Nokia did and I’m thinking of giving up my iPhone for a Nokia lumia 920

  • Lonesome

    It’s tooooo late move……

  • http://twitter.com/lgasparjnr laszlo gaspar

    Sony are slowly falling into the company graveyard

  • http://www.authority.gr/ Emmanuel Vezos

    Before doing anything else they should stop thinking they’re kind of Messiah and acting like that inside and out. Then they absolutely must make the various divisions realize they are parts of the same company and hopefully cut their internal shenanigans.

  • Rlx36

    Mr. Zibreg
    Arrogance is a very bad trait, and usually comes before a flat fall on the face.
    Please be a bit more exact on the facts and not so much fantasies and dreams.
    Sometimes the unusual happens without giving notice!

  • http://twitter.com/klouud Timothy Polumbo

    cool bean. the problem is brand recognition. iPhone users aren’t going to care because this thing is going to run Android or a Sony OS that is not iOS. Android users might care if it runs Android – they are less likely to have loyalty to a hardware manufacturer. To be honest, unless they come out with something revolutionary – like replace the PSP or Vita with their phone lineup and seamlessly integrate with PS3/4 then this line is just going to be a drop in the bucket.

  • http://www.3sixtydegreescouting.com/ Greg Braddock

    I am so sick of seeing phone commercials not about phones. Now I just wanna see hot guys in jeans but I’m not buying a phone! It’s like A&F advertising, doesn’t make me wanna buy clothes, it makes me horny and wanna get NASTY,

  • http://www.facebook.com/dark.moyan Đark Moyan

    Xperia is the best and its the cheapest.
    Sony xperia FTW.

  • http://gxgow.tumblr.com/ Nicolas Loots

    I see another lawsuit coming…