Rumors regarding Apple’s TV set have really tapered off over the past few months. That likely has a lot to do with the ramp up in speculation surrounding the list of products Apple is expected to introduce at its fall media event — which the TV set isn’t on.

But just because the Apple television chatter has subsided, doesn’t mean that folks have forgotten about it. In fact, a new survey shows that some 50% of consumers are still very interested in an Apple-marketed TV set, as long as the price is right…

CNET points to some survey results found embedded in an investors note by Piper Jaffray’s Gene Munster. The results, which found that 49% of consumers would be interested in an Apple TV, suggest that Apple could break the typical 7-year TV product cycle.

“We believe this suggests that customers would be willing to interrupt an estimated seven-year TV product cycle to purchase an Apple Television,” Munster said in the investor report. “This is of course not surprising given the following of Apple products and widespread adoption of the iPhone and iPad.”

But the survey also revealed a major roadblock for the rumored TV set: price. Of those surveyed, only 12% said they would be willing to pay the estimated $1,500 for the television.

“The hurdle Apple is going to face with winning consumers to Apple Television is price,” Muster said. “Over the past seven years, consumers have been conditioned to pay progressively less for TVs, with the average 32-inch TV price down 76 percent since 2005.”

It’s true. A quick search on a handful of electronic retailer websites shows that 40-inch TVs start as low as $299 these days. Of course, they also go up into the $2000 range, but the average set price still seems to be well below $1000.

That being said, it’ll be interesting to see what kind of price tag Apple’s rumored TV set comes with when (or if) it hits. Apple’s supply chain presence has helped it keep the prices down on high-end products like the iPad, but TVs are a whole different ball game. TV-makers generally see far lower profit margins than say, handset-makers.

Apple is expected to unveil full-blown TV sets as soon as next year, with screen sizes between 40 and 50 inches, and deep integration with iCloud and other iOS features.

Are you still holding out for an Apple TV set? What would you pay for one?

  • i am really excited to hear more info on this.

    • ^^ I can’t believe that comment got a dislike. Are people that bored? lol

  • Well if it is Apple, it will be twice the price of other TVs and consumers will not go for that. Apple would have to do something amazing to get me to move past my Vizio LED 1080 240hz which has an Apple TV and Roku hooked up to it. It works perfectly for what I need and didn’t cost an arm and a leg. When you have high quality TVs at low prices, slapping an Apple logo on a TV isn’t enough to make most people upgrade. Of course, there will always be those who will buy anything and everything Apple, but they are not the majority.

    Perhaps going ultra HD, built-in Apple TV, thunderbolt, display port and a few HDMI ports with A/C WiFi, I would consider it…

    • Shadowlink

      Couldnt agree more

    • Don’t always expect apple products to be higher just because it’s apple. Competitors couldn’t create a 10″ tablet for the price point apple first had. Plus once Samsung was finally able to copy the MacBook air it cost nearly 2grand. Quality products don’t always come cheap.

    • how much did you pay? 240hz is INSANE!

  • I would totally buy one. I really don’t want to spend more than $1500 tho. And I have a sneaky suspicion that Apple is going to go after the $2000-$3000 price range. I also assume that component cable inputs will not be included and I need 2-3 of them along side 3 HDMI’s.

  • They won’t get a dime over $400 from me.

    • Perhaps you and your boyfriend can rant over it, next time he takes you out to Taco Bell.

      • Impeach Obama

        don’t ask don’t tell, right david?

      • You’ve obviously had a lot of experience with that huh? Just because you’re a homosexual in the armed forces doesn’t have anything to do with Apple TV…just saying.

      • WTF does that even have to do with Apple TV? WTF does that even have to do with anything? You know you’re a faggot when you call somebody else gay. Especially when YOU are gay AND in the armed forces.

      • Seriously dude? The fact that you even mentioned going to Taco Bell instantly makes me believe you’re gay. Because only a gay person would talk about going to eat at Taco Bell in any instance.

  • Apple better not release a new set every year. People may get a new iPhone/iPod every 1-2 years, but no one’s gonna upgrade his/her TV so often.

    • The customers who already purchased AppleTV wont buy a new one in the next year, but new customers, or potential customers who are looking for new TV will buy it. Not ALL customers who are interested in AppleTV will buy it in the first year. You have to release new products every year to attract new and potential customers, or your competitor will tell ur potential customers that ur TV is 2 years old and out of date. Remember the consumer market is different than government & enterprise market which will buy thousands Apple products to use in 3-4 years before upgrade to new system.

      • Hmm. True. But I hope Apple will at least support older TVs longer than two years. With iOS devices, you stop getting software updates after two versions of iOS

      • Impeach Obama

        thats because steve jobs was like hitler

  • 60″ TV should be $2000-$3000

  • Duh. I would buy just about anything if the price is right.

  • @dongiuj

    Nope to the first question.
    No more than a normal TV price to the second question.

  • I wouldn’t even consider buying a new TV smaller than my current 50″, I’ll almost certainly get a bigger one next time I change it.

  • If it’s gonna cost over 1000$, I expect Retina quality! Though not gonna buy anyway, so expensive I might die
    Just seeing the price O.o

  • Apple TVs will be at;east $1000 more expensive than all other high ends Tvs