Wow, here’s something you don’t see everyday: following a number of customer complaints, Apple has decided to return its products to the EPEAT registry. The news comes just a week after we reported that its products had been removed.

Apple’s Senior Vice President of Hardware, Bob Mansfield, took to Apple’s website in Steve Jobs-like fashion this morning, writing an open letter explaining the whole situation. We’ve got the full letter after the break…

“We’ve recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. I recognize that this was a mistake. Starting today, all eligible Apple products are back on EPEAT.

It’s important to know that our commitment to protecting the environment has never changed, and today it is as strong as ever. Apple makes the most environmentally responsible products in our industry. In fact, our engineering teams have worked incredibly hard over the years to make our products even more environmentally friendly, and much of our progress has come in areas not yet measured by EPEAT.

For example, Apple led the industry in removing harmful toxins such as brominated flame retardants (BFRs) and polyvinyl chloride (PVC). We are the only company to comprehensively report greenhouse gas emissions for every product we make, taking into account the entire product lifecycle. And we’ve removed plastics wherever possible, in favor of materials that are more highly recyclable, more durable, more efficient and longer lasting.

Perhaps most importantly, we make the most energy-efficient computers in the world and our entire product line exceeds the stringent ENERGY STAR 5.2 government standard. No one else in our industry can make that claim.

We think the IEEE 1680.1 standard could be a much stronger force for protecting the environment if it were upgraded to include advancements like these. This standard, on which the EPEAT rating system is based, is an important measuring stick for our industry and its products.

Our relationship with EPEAT has become stronger as a result of this experience, and we look forward to working with EPEAT as their rating system and the underlying IEEE 1680.1 standard evolve. Our team at Apple is dedicated to designing products that everyone can be proud to own and use.


Can you remember the last time a major company came out and admitted that they played something completely wrong?


  • himynameisBLiNK

    shout out to Bob!

    • Falk M.

      I’m sure he’ll be long remembered and quoted for this.

  • Well it seems EPEAT will be refining their standards now, which is why apple left in the first place. So no reason to stay away from EPEAT anymore I guess. In other words, apple got exactly what it wanted.

  • himynameisBLiNK

    good point!

  • lol, apple had to change their decision because many govt department and corporate companies are refusing to use their product.

  • Unrelated – Disqus isn’t loading at all in Chrome. Anyone else having that problem?

    • Do you have Ghostery or another add-on installed that blocks it?

      • Nope. Running latest dev build. Comments on any Gawker site (Gizmodo, Lifehacker, Kotaku, etc) don’t work either.

      • Try in incognito, if it works there, it’s either a extension or cache problem.

    • seyss

      Im havng this prob. Disqus is a piece of shit. It only works now in IE and Safari.

  • Hi Bob!
    Just curious…..I understand the environment is important….but what about customer satisfaction? The number of people indicating problems with their i-products is enormous! Just look at your OWN website’s blogs / forums! The i-Cloud product is a HUGE disappointment as it does not follow its own advertised components! Customers can not save pictures into the i-cloud account on a “saving” basis according to apple’s own representatives! (I’ve got the audio to back that up!) Pictures in i-Cloud can only be saved for 30 days unless they are downloaded to a seperate device! Yet, you have people PAY for space on the i-Cloud to save these pictures. WHY can’t pictures be saved to an i-cloud as a back up? Don’t you have enough money? Don’t you think Apple should be moving upwards not sideways in their battle for customers?