Facebook acquires Instagram for a staggering $1 billion

By , Apr 9, 2012

This is pretty crazy: Facebook’s CEO Mark Zuckerberg just announced that the social network has acquired Instagram for a staggering $1 billion in cash and stock.

Instagram, once an iPhone-exclusive photo sharing service, has around 30 million users, that upload around 5 million photos per day. Keep reading for the full press release…

“I’m excited to share the news that we’ve agreed to acquire Instagram and their talented team will be joining Facebook.

For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.

We believe these are different experiences that compliment each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.

That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.

We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

These and many other features are important parts of the Instagram experience and we understand that. We will try to learn from Instagram’s experience to build similar features in our other products. At the same time, we will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.

This is an important milestone fro Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.

We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.”

The good news here is that it sounds like Facebook is going to keep Instagram as a standalone app and service — at least for the time being. If anything, we suspect the social networking company will build some of Instagram’s features into its Facebook app like photo filters, etc.

What do you think of Facebook’s Instagram buyout? Is it worth $1 billion?

  • Share:
  • Follow:
  • http://www.twitter.com/GeorgieAcevedo Georgie Acevedo

    This is not good…….

  • http://twitter.com/AbdullahDiab Abdullah E. D.

    R.I.P Instagram :(

  • Anonymous

    iDownloadblog is for iDevice news

    • Anonymous

      iDownloadblog news is not dictated by RyanstOnge.

      • Anonymous

        I said “iDownloadblog is for iDevice news” is that a false statement? Did I say “This isn’t in anyway related to an iDevice”?

        Why make assumptions when I could have been making a broad but off-topic statement related to the blog?

      • Anonymous

        I said “iDownloadblog news is not dictated by RyanstOnge.” is that a false statement? Did I say “this comment is inferring that the article is not related to an iDevice”?

        Why make assumptions when I could have been making a broad but off-topic statement related to the blog?

    • http://www.iDownloadBlog.com Sebastien

      Exactly. Which is why we wrote about Facebook buying Instagram. Two major iOS apps.

      • http://twitter.com/JamesNMartin James

        If they ever merge the two apps. Then I’m done with instagram and facebook. The facebook app doesnt even work as it is

    • http://www.iDownloadBlog.com Sebastien

      Exactly. Which is why we wrote about Facebook buying Instagram. Two major iOS apps.

    • Luke Row

      Yeah cos instagram isn’t an app… on an iDevice.

    • Veronica Xu

      Instagram originated from the iOS platform. Therefore, it is relevant to iDevice news.

  • http://twitter.com/FabianPVD Fabian B.

    Well there goes Instagram.

  • http://www.facebook.com/people/Ryan-Stack/581152121 Ryan Stack

    All I see changing is maybe some additional tools being added to facebook while the app is left alone and independent from facebook

  • Anonymous

    Goodbye Instagram, hello constant crashes and ruined user interfaces :(

  • Anonymous

    props to instagram thats tons of money

  • http://twitter.com/aomia syler

    CRAP. This would be good news but looking at how much the Facebook app for ios sucks I’m sure try are going to screw up Instagram as well. What a sad day in history. You will be missed instagram.

  • Anonymous

    Though I have a facebook account I have not posted in almost 2 years. Not even 1 time. The whole social thing is crazy to me. If an app requires Facebook only interaction I delete it. I am a instagram user. If the app becomes Facebook dependant I will delete it and never look back.

    Congrats to the Instagram devs though. 1 billion for an app less than 2 years old….WOW!

  • http://www.facebook.com/people/Keith-Wilson/100000592569208 Keith Wilson

    Will they start charging for downloads now and does this mean a integration for a iOS in the future?

  • Anonymous

    What the hell is everyones problem with the Facebook app? I have had maybe ONE small issue with the app and it is only temperery and can be fixed VERY easily. Are iOS users so snooty that they expect all apps in the app store to be ALWAYS COMPLETLY bug free?! I’ve had Facebook on my iPhone and iPad for a long time and have never had any app-breaking bugs. I don’t what what everyone else is doing!

    • http://twitter.com/iKrill Antonio

      The UI is ugly -_-

      • Anonymous

        Seriously? Its one of the best looking UIs I’ve seen on a third-party app. You wanna talk ugly, how about twitter for iPad. Hell, Sparrow, one of the iOS apps that seem to get the most praise around here, is almost an CLONE of facebook’s UI!

      • Anonymous

        i’ve little problem with the UI but the forced Timeline (which i’ve still managed to escape :) ) is so sluggish on the mobile platform. it takes ages before you can interact with the page, and my connection isn’t slow, 11Mbps over mobile wifi.

        and regarding “What the hell is everyones problem with the Facebook app?” no, iOS users aren’t snobs, you only have to read the reviews on both iOS and Android to see how unhappy folk are with the app, admittedly reviews are to be taken with a pinch of salt, so to speak, but the general consensus over the last several months has been very negative.

    • http://twitter.com/x_rus_x Vitaliy Anonymous

      The problem is that I have reviewed, contacted Facebook about a problem and they haven’t fixed it yet. I post a comment on someones photo, and then a minute later, I get a reply. I click on picture comments, and it doesn’t show the new one. It is a cache issue. Rather than loading the cache, then new comments, it just loads the cache, and that’s it.

  • http://twitter.com/Rich_Inniss  Rich 

    For those complaining about FB owning instagram now, if you read the press release, they still have the original IG team working for them. They plan on leaving it a standalone app. FB will try to learn from IG and incorporated some of IG features into their own FB products. And FB will try to help IG by allowing the IG team to use the FB engineering team. They also mentioned that they will plan on keeping and building on instagram’s strengths and features, instead of just trying to integrate everything into FB

  • Anonymous

    Now Instagram will also have Timeline LOL

  • http://www.youtube.com/Tr1pTr0p Tr1pTr0p

    FUCK YOU FACEBOOK!!! >:(

  • http://www.facebook.com/profile.php?id=708023726 Aaron Michael de Silva

    Facebook should fix its main app.. They keep adding soo many features I’m not surprise if facebooks becomes the next new mobile OS..

  • http://twitter.com/RMCTECH Ryan – RMC TECH

    I think it’s worth it. IF Facebook can truly understand how to monetize on that platform. Which of course, if you have any creativity, you can monetize millions of users.

  • http://www.facebook.com/profile.php?id=1657474342 Proinsias Matthews

    What IDIOTS!! They could of just downloaded it for free from the app store.

    • http://twitter.com/x_rus_x Vitaliy Anonymous

      Haha. Good sense of humor.

  • http://twitter.com/cromatictube cromatictube

    dam it i cant tell if this is good or bad like what if they merge is that even possable

  • http://twitter.com/cromatictube cromatictube

    also thats alot of mula i wonder what the game plan is after the big bucks

  • http://www.facebook.com/lasiaf Sayed Faisal

    now tag ur facebook frnds on instagram…
    things just got worse

  • http://www.facebook.com/profile.php?id=100002874025955 Gabriel Henrique

    Why $1 billion ? Is free in App Store

    • http://www.iTechBlog.in/ taran

      You made me laugh big tym..thnx…lolz