The new iPad. Two generations from the somewhat enigmatic, yet overwhelmingly successful debut, Apple’s latest tablet is firing on all cylinders.

No longer is there a question as to whether such a device has a place in people’s day to day lives, it’s now a question of how many such devices are necessary to have for one household.

Indeed, the iPad is about as mainstream as mainstream gets, only a few years removed from many pundits, including myself, questioning its viability.

The truth is that maybe only a handful of people knew how insanely successful Apple’s tablet would be, but now everyone but the most blinded of opposers is a believer. Even if you don’t own an Apple device, you’re compelled to give credit where credit is due…

Nowhere does this ring truer than with Apple’s 3rd generation efforts. The new iPad, as Apple so awkwardly calls it, is the defining moment in a technical empire. Outside of perhaps the next iPhone, the new iPad is Apple’s magnum-opus.

Doubtlessly, they will top this effort with a device that has even better specs, or innovative features, but this latest device is like 30 year old scotch. You know what to expect, it’s nothing groundbreaking, but you won’t find anything smoother or more appealing to the senses. Mr. Jobs would have been proud of his team’s performance this go around.

Since you’ve likely read about a dozen or so reviews for the new iPad already, I don’t see any sense in making this another conventional review. Since I’m much more comfortable behind the lens telling a story than behind a keyboard, I thought I’d present you with a different sort of review, something practical, if you will.


Next to the obvious (Retina Display), the LTE inclusion on the new iPad is the best new feature. In my opinion this is what really separates this iPad from previous iterations.

True enough, the iPad has always had the option for wireless data, but it hasn’t felt truly liberating until now. I selected an iPad with Verizon’s 4G LTE primarily because AT&T doesn’t have LTE in my region at the moment.

The awesome thing about 4G when compared to previous 3G technology is that you perceive it to be just as fast as your WiFi at home. From my experience, there is no perceived difference between the two. It’s like always being on your home WiFi connection. That, folks, is truly liberating.

LTE is more than just an over hyped buzzword. For the first time, it truly feels fast and surpasses expectations.

Battery Life

Once it was obvious that the new iPad would see both a Retina display, faster processor, AND 4G LTE, my next big concern turned to battery life. Surely, battery life would suffer, no?

I should have known better. Apple is not one to make big compromises when it comes to battery life, and the new iPad is no exception. Even with 4G LTE enabled, I’ve received battery life similar to that of my WiFi only iPad 2. It’s really amazing that Apple was more or less able to maintain similar battery life when the device has been significantly improved in almost all areas.

The fact that Apple decided to stay with their dual core processor, opt instead for a quad core GPU, undoubtedly went a long way to retaining battery life comparable to previous models. Bravo, Apple.

Retina Display

For people who say that there is no big difference between the iPad 2’s display and the 3rd generation iPad’s display, you’re either a). lying b). have never seen it in person c). blind d). trolling or e). all of the above. Folks, this is in the same vain as going from an iPhone 3GS to an iPhone 4. It’s the exact same experience. No one in their right mind would say that the 3GS’ display is about on par with that of the iPhone 4, and the same goes for the iPad 2 versus the new iPad.

Whether or not a Retina display matters to you is of course a personal decision. I know many people that have seen the iPhone 4, have acknowledged its superiority, but who are still fine with using their 3GS. That’s fine and dandy, but it’s just silly to claim that the two are anywhere within the same ballpark.

Personally I think that the Retina display is reason enough alone to upgrade to the new iPad. The iPad and iPad 2’s lack of pixels causes me severe eye strain. Trying to read anything on the iPad 2 for an extended period of time was a guaranteed solution for a headache and dry eyes. I haven’t experience nearly the same amount of side effects with the new iPad.

Games look way better, colors pop to surreal levels; it’s just something that has to be seen with your own two eyes to understand how much of a difference it makes.


The new iPad is pretty much perfection in a tablet. The original iPad broke ground, the iPad 2 was a bit of a mediocre upgrade and was admittedly disappointing to me, but this new iPad is perfection.

Outside of any personal complaints with iOS itself, I honestly can’t find any flaws with this tablet. It has the battery life, it has the high speed connectivity, it has the amazing display, it has the horsepower to out perform most, if not all current competitors.

The Bottom Line

If you’re going to get a new iPad, definitely get one with 4G connectivity and at least 32GB of space. Since all of the apps have been Retina-ized — meaning every app that has been updated to take advantage of the new display takes up much more space than it did previously — 16GB isn’t going to cut it unless you’re among the most frugal of space takers.

With my recommendations in mind, that makes the new iPad come in at $729 USD. True, that’s expensive, especially if you purchased an iPad 2 within the last year. But I recommend you to sell your iPad 2, and whatever else you can find, and take a taste of Apple’s finest offering since the iPhone 4. You won’t regret it, and I guarantee you that Apple’s new iPad, will still feel new even a year from now.

  • kushagra johri

    Now thats what I call a review. Hats off

    • I appreciate your kind words. Thanks.

      • Jeff, still can’t get over what a professional job you’ve done here 😀 Had to swing by and give you more props! Let’s connect sometime. I need to send you some WWJC swag! I’ve been sending Seb his stuff, so hit me up if you want me to line you up.



  • Little dramatic don’t you think?

  • Nice review Jeff… The new iPad is simply the best tablet in the market, If not the best in the universe. The retina display is amazing… Everything just look crisp on it. I realize a bit heat when I turn the brightness all the way up… But when I just it, it stops and I’ve been using it all day without a single heat. People need to stop this surt of none sense.

    • It gets hotter than the previous iPads, but it’s no big deal to me. People just want something to over exaggerate about. It didn’t burn me or anything… Wasn’t even close to uncomfortable.

  • Daaaaamn. That was a Masterpiece. The finest review of a device I’ve ever seen. Apple should hire you for they presentation of a new product review.

  • Anonymous

    Jeff, you did a super job with making this excellent review video!

    I can tell you didn’t rush through it, but really put thought in to the production of this.

    One question I have, did you use AVID for the iPad to edit together this video?

    • Never used AVID before, but I would like to give it a shot.

      • What do you use?

      • Anonymous

        I think it was iDB that advertised it as “On Sale” a few weeks back, it was half price for the iPad (4.99 instead of 9.99) so, I picked it up for my iPad 2.

        I have used many forms of video editing, including Final Cut Pro (the best IMO) but I have to admit, for the iPad iOS platform, that AVID video editing product worked extremely well and was very simple to pick up….

        I was even able to show my wife how to use AVID for the iPad, which looking back was a mistake, cause now she uses my iPad 2 even more than normal!!! I can never get my hands on it anymore!!! LOL C’est la vie!!!

  • i couldn’t be happier with this upgrade. this one is a keeper for at least a couple of years.

    • I agree. I don’t really see how they could really improve on the device much. It’s like the iPhone 4 of iPads.

      • I disagree – though the iPhone 4 design is sexy, it doesn’t feel optimized. And it’s just too delicate – I’d prefer an aluminum backed iPhone.

  • My God man this is the most one-sided review I’ve ever read for a product in a long long time. To sum up your review:
    Cons : NONE

    But seriously not mentioning the heat issue (which I think is a bit exaggerated but an issue nonetheless) is a bit interesting. What’s even more interesting is you suggesting to get this iPad even if I have an iPad 2. That I completely and respectfully disagree with. Retina Display is awesome but not that awesome.

    • This was my honest opinion. I have no problem bashing Apple when it’s warranted. (See my coverage on the Pad 2 for proof). I honestly believe this device is as good as it gets at the moment.

  • Why do you recommend purchasing the new iPad with 4G?

    That extra $129 plus another data plan is probably not worth it for most buyers. From my experience, most people use their tablets at home almost exclusively.

    • That’s really a personal decision. For me, LTE is a must, it’s just so convenient to have an internet connection no matter where I am. Sure I could tether my iPhone, but that takes effort, and the connection is spotty, at times it dies, and I have to reconnect. This “just works” and it’s extremely fast. I think it’s worth having. At least having the option.

      • Yes, I think your right Jeff, but as silly as Apple is here in Switzerland we dont have LTE, which sucks tho Apple is still selling 4G Tablets my question is why?^^ I think they should push the carriers even more and make more competion (more carriers selling apple stuff) so there finally will be 4G every where!

  • I am right there with you. I would even go so far as to say that the 4G LTE is the best new feature. I am getting up to 3x DL on my office wifi and am matching my home wifi with the new LTE speed. It really remarkable. It’s been a while since I really noticed an Internet speed boost. But this does it.

    The retina display is great, don’t get me wrong, in fact the iPad 2 was pretty much the same to me as the 1st iPad and this one destroys it. But, it’s a kind of subtle upgrade when you look at how fast the new iPad renders/handles images compared to the older incarnations.

    Everyone on these sites should know better and use eBay to dump their iPad just before the announcement. I got $520 for my $600 iPad 2 and upgrades to a 4G new iPad for $250. I went with a Verizon model. Free tethering = no brainer

  • Anonymous

    My review of your review.

    It is very well put together. But I like casual Jeff we hear in all your other videos. The video and editing are amazing. Some of those shots look really good. The way you were talking kind of pulls me out of the video though, like you rehearsed it and were using vocabulary that doesn’t seem natural for a review. It detracts from the connection you usually make with your audience.

    About the iPad. Looks amazing and is obviously the best tablet on the market (is there even a debate). Wish I had the money but like the iPhone I will probably have to wait until the 4 generation before getting one.

    Those LTE speeds are insane. 3G is such a joke I hate when I’m away from WiFi but w LTE it looks like there is no difference.

    • Thanks for your feedback. Trust me, this video is like 1 in 100. I’ll be going back to my normal videos after this. To tell the truth, I just wanted to go all out for this video to prove it to myself that I could pull off something dramatic. I agree about the talking. I basically wrote out what I wanted to say, and did an adlib here and there. I don’t like that style normally, but I wanted this to be tightly produced, so that’s why I chose that route. Back to normal after this 🙂

  • Honestly, this has been your best video yet!!!!! Bravo Jeff!!!!!

  • Dan

    good review, but I’m still going to wait for iPad 4 😉

    • Me 2 …I am 13 years old and my dad isn’t a thief or a president lol

  • “sell your iPad 2, and whatever else you can find”

    With 3 kids, surely we could trade one of them for the “new iPad”…my wife won’t notice.

    • Lmao…dat was funny..!!!;D

    • Lmao…dat was funny..!!!;D

  • Well, All this made me do is want the iPad more! Which is good think! NIce Review Jeff.

  • First off I’m gonna need to hit up that salad, also great review! I have the 16gb because i stream all my content but I wasn’t even considering the increased app size due to the retina display 🙁 should of watched this 1st

  • Great review. Kudos to you for it Jeff. But that salad was the real star of the show for me. Lol

  • You should definitely work for Apple commercial team, this is way better than theirs keynote video!!!
    Bravo! Bravo 🙂

  • now , that’s how a review should be done , I’m so addicted to this website , great job jeff .

  • hellome

    i like the video. a review with class and skipped all the junk i already knew

  • Hey Jeff loved this review , awesome one . Do the same for the new Iphone 😉

  • Anonymous

    Fantastic vid top to bottom great production value all round

  • Jeff, I’ve been enjoying your jailbreak videos for quite some time. Your love for the subject matter is contagious. But it seems you’ve raised the bar for yourself with this review. No doubt this fine piece of hardware was inspiration. However, your journalistic prose combined with artful camerawork made this the most enjoyable review I’ve come across. Hats off to you, sir. Great work!

  • I really enjoyed this review. Thanks Jeff for using your time to do this for us 🙂

  • top review

  • a beautifull goodness it’s really nice. very clear review.

  • I must commend you for all your videos, but this one in particular. It’s a pleasure to watch, well voiced and nicely cut. Plus the overly romantising was amusing and a nice change without cheapening the experience, subtle. It makes me feel guilty for skimping on the written material.

  • Am very much interested in getting my new iPad am tired of all this review on till I get my

  • The idb reviews are becoming better than Apple promo videos. Congrats folks!

  • Really convincing….. Maybe i should go for it…..

  • WOW, Jeff ur iPad 3 already jail-broken ?

  • Kurt Hafferkamp

    Love this review!!!

    Written from my new iPad!

  • I’m going to buy one next week. 32GB 4G on Verizon 🙂
    Thanks for this review. It helped a lot.
    I did have a question. People are saying that the iPad heats up. Is that bad? And does the smart cover work for it? And when I first get it should I charge it past 100%?