The latest set-top box out of Cupertino is set to land in customers’ households tomorrow, however, a few reviews of the new Apple TV are coming our way this evening. Publications have gotten the chance to review the new Apple TV, which features 1080p capabilities powered by a single-core A5 processor, and also features an updated UI.

Here’s what people are saying:

The Verge:

This year’s Apple TV is a strange little device. Nearly everything it did before, it now does better — it streams 1080p content, is easier than ever to navigate, and remains one of the simplest devices to set up and use that we’ve seen. But when I reviewed the 2010 Apple TV, my biggest concerns were all about the content: the available content on a device like the Boxee Box or the Roku positively dwarfed the Apple TV. That’s still true, though the iTunes integration with Netflix is a solid sign that Apple’s thinking the right way.

The Loop:

The interface is very easy to navigate and use. Like an iOS device, you just navigate to the section you want and select it — it opens and you’re ready to go.

I also like the fact that, for Netflix’s at least, when you launch the section you can setup a new account and have it charged directly to your Apple ID. That’s very convenient. All of my bills and charges in one place.

At $99 the Apple TV is a no-brainer for any home entertainment system.


At $99, the third-generation Apple TV continues to be as excellent a value as the previous model—and now it supports higher-quality video too. That’s a good thing. For those with the previous generation, however, the decision to upgrade comes down to whether the difference in quality between two high-definition formats is important (and noticeable) enough to you.

Stick to iDB all Friday, where we’ll be bringing you full coverage of the third-generation iPad and Apple TV launch. Stay tuned!

  • Anonymous

    The Verge… that’s it?

  • I like the new interface, but 1080p isn’t enough for me to upgrade. The rumoured Apple Television is what im holding my $$ out for.

    • Its much cheaper to buy the apple tv 3 than an actual television . If they can’t market this wonderful box properly or put more content on it, then a large expensive tv would be a huge gamble. You buy a tv then 6 months later you get the apple large tv 2. I would stick with a settop box,much cheaper to replace or upgrade. People are really hyping this tv rumor and I wonder how much money apple would make from it. They still haven’t got the settop boxes right yet ,and people think they are investing in large tv’s when they can sell 99.00 boxes to do the same thing.

  • Anonymous

    Hopefully a jailbreak comes out sooner rather than later.

    XBMC seems to be what makes the Apple TV compelling. Apple really baffles me with the restrictions they place on their products. They could have a knock out with the Apple TV if they just let you play the files the product is capable of. XMBC + AirPlay capability makes Apple TV a home run.

    I will be picking up the aTV3 anyway, and I’ll just have to use AirVideo + AirPlay in the mean time.

    • this x 10!!!!

      I wish apple let you play mkv format on the apple tv. then no need for a jailbreak.

  • I’m going to get it. I had the first Gen Apple TV so this is a HUGE improvment. As far as Apple TV is concerned; haven’t meet a TV YET….that Pars with a Ronku or Oppa Blu-ray, BOTH i have.

  • I’ve never followed Apple TV’s news, is it’s jailbreak community worth de 99$? I mean, free programs, content?

  • holy fuck i just mistaked tim for steve

    • it looked like steve for a minute there then i look some where else i look back its tim wtf

  • whatever happened to the devs that were working on getting apps to play on an atv?

  • good review…glad i got the wdtvliveplus.

  • Anonymous

    Since it has A5, there will be probably the same limitations to execute jb, as there is on iPad 2 and iPhone 4S.
    So, if you are looking for aTV jb, better rush and buy the previous one….