MacRumors has made an interesting find in iOS 5. Apple has enabled a toggle for iTunes Match in the Music section of the Settings app.

Also, an iTunes Match page has been added to the iTunes Store on the desktop. Apple has said that it plans to launch iTunes Match in the US by the end of the month…

If you visit the Music section of the Settings app on an iDevice running iOS 5, you will see that Apple has enabled an iTunes Match toggle. This option was previously only available to developers testing beta builds of iOS 5. The toggle disappeared for developers a few days ago but has now turned on again for both developers and the public.

Trying to enable iTunes Match in iOS 5 results with a message saying, “You are currently not subscribed to iTunes Match. Use iTunes on your computer to subscribe.”

On the desktop, you will find a new iTunes Match link in the right sidebar of the iTunes Store. Clicking that link will take you to this splash page:

iTunes Match will be $24.99 per year. The service will offer a user’s entire music library in the cloud for streaming and downloading on any authenticated iOS 5 device.

Apple promised at its last media event that iTunes Match would go live in the US by the “end of this month,” with international availability rumored to happen by the end of this year. Customers in Australia, Austria, Canada, Germany, Ireland, and the United Kingdom have all reported “coming soon” banners for iTunes Match.

There will likely be an update to iTunes on the desktop to coincide with the iTunes Match US launch. This setting appearing in iOS 5 indicates that the release is very imminent.

  • Tim Cook

    It’s funny that you mentioned this because about an hour ago or so I noticed this toggle in my iPad’s settings and thought to myself “how did I miss this before?”

  • MrBig

    How are they doing this? And is this just for US citizen, because I don’t see it yet!

  • user

    man, that really magically just popped up

  • Greg

    Mine didn’t show when I first opened the Music settings on my iPhone 4S, and after about 1/2 second it just popped into view and shifted everything else down. I wonder if they put some sort of time delay in the code or something. Interesting!

    Just enable it and take my money already, Apple!

  • Flinstone

    For those wondering “how” Apple did this, they can remotely change things/settings to do with the stores, if you imagine the App Store, it has its featured page changed every week, new Apps just appear, this is all from Apple servers, this is the same for the settings linked to those stores. Now think about the final weeks of iOS4 when 2/3 new options popped up in the settings, with the ability to automatically download apps/music/books purchased on other devices – all that was done without a software update.

  • Joe

    Yeah, turned it on my iPhone 4S and my wife’s and daughters iPhone 4 and our devices starting getting really hot and the battery was draining really fast. I thing there is a glitch!

  • Joe

    Yeah, turned it on my iPhone 4S and my wife’s and daughters iPhone 4 and our devices starting getting really hot and the battery was draining really fast. Glitch?

  • Casey

    I actually saw this early this morning, but figured it was always there and I never noticed. I could’ve been the first! Ha!

  • Ana

    Not here in Canada yet.

  • Brent

    Ummm… mine says iTunes Match beta, and I just signed up for it. It is currently ‘Gathering information about your iTunes library’.

    Do others have the option to purchase it?

  • algmail

    I’ve had that option and been using it win the gm

  • Jj

    That iTunes match switch has been there since iOS 5 was released. I noticed it the first day when I was going thru all the settings.

  • 3rdiguy

    I wonder will we be able to do the match straight from our iOS devices when it’s available? Or have to deal with a computer first?

  • KOZAA

    is this in US only?

  • Scott

    $24.99/year to listen to music I already own…….no thanks. I am not that desperate to listen to music that isn’t on my iPhone. Besides I have pandora and just use that to listen to all the free music I want while not at home.

    • Brent

      I have a 16 GB iP4. I’ll do Match for the first year since I won’t be upgrading to the 4S and will stop the service once I get a higher capacity iPhone 5 (or 6, or whatever it will be called).

    • Brent

      I’ll do Match for the first year since I won’t be upgrading to the 4S and will stop the service once I get a higher capacity iPhone 5 (or 6, or whatever it will be called).