Walmart’s video streaming service Vudu‘s got a new app. But don’t look for it in the App Store because you won’t find it there. Instead, Vudu is a web app that can be accessed directly from your browser.

Being unwilling to play Apple’s revenue sharing game, Vudu decided that going the browser way was going to be a better move, allowing them to save that 30% Apple collects from everything sold in the App Store…

The other benefit of using a web app is that Vudu can be updated any time the company wants to. There is no lengthy approval process to go through and maybe most importantly, no limit to what you can have the app do.

And it looks like Vudu is not the only one trying to bypass Apple. Amazon released a web based version of their Kindle app, which will work on PC/Mac, and iPad.

You can’t blame these companies for trying to get away from Apple’s control, can you?

  • I think it is a great idea! The more competition makes the experience richer for the end user, and thereby making the product better!

    Proof???? Yes, the entire Jailbreak community has pushed Apple to GREATNESS!!!!

    If it were not for Jailbreakers creating cleaver little apps (as simple as customized wallpaper) and showing a HUGE demand – Apple would probably still be forcing upon us the same old stupid “water drops” wallpaper!

    Keep up the diversity! 🙂
    – Eric

  • Skeptical

    I think for small indie developers this may not be the best idea because they have to host their own web apps. Also, a lot of functionality is lost when a web app is used.

  • Cameron

    Why should Apple take the money that the hard earned developers earned? It’s crazy! No wonder they have so much money!

  • ByteNapple

    It will work on an iPhone too. Download Atomic Web browser and under settings go to Identify Browser As and choose Mobile Safari-iPad. Crystal clear quality.

  • boscotherock

    It’s unfair that apple collects 30% on top of the 99$ it already charges per year to the developers. I think a webapp is a great idea, but sometimes it can be difficult to use especially with slower connection speeds