We’re not sure whether the iPhone featured in this Target ad is the work of a smart jokester in the retailer’s art department, or whether someone has inadvertently leaked an image of the iPhone 5, but either way, this is interesting — especially because it seems to tie in with those iPhone 5 case designs we published earlier.

As you can see from the picture above, the iPhone in this image shares some resemblance with the iPhone 4, however, in some ways it’s different. Most notably because of those curved edges and curved back, which seems to taper towards the bottom.

It may not have the larger edge-to-edge screen and buttonless design that has been suggested, but it certainly has the curves!

Apple’s fifth-generation iPhone is expected to launch later this year having missed its traditional annual refresh this month. The device is expected to pack Apple’s dual-core A5 processor — currently featured in the iPad 2 — a better rear-facing camera, and possibly a dual LED flash. Reports on its design have so far been conflicting, with some suggesting it will be identical to the iPhone 4, and others claiming it will sport an all-new thinner, lighter body.

What do you think? Does this Target ad reveal something it shouldn’t, or is it simply the work of an employee with a little too much time on their hands? (We’re voting on the latter.)


  • ron

    buttons in the right side?

    • armstrongg

      buttons on the wrong side, haha

    • Ron is right!!!

      The buttons are on the “wrong” side (unless Apple intends a really radical change in design).

      But, the bigger question is…… Will Apple SUE Target (I really HOPE so!!!!!).

      LOL LOL LOL LOL This made my day! I really HATE Target!

      – Eric 😀

  • BLiNK

    i want it. NAOW!!1!!

  • armstrongg

    my guess is that the dumbazz who put together this ad is team blackberry and grabbed the wrong image off of google

  • God

    Lmfao… Team blackberry

  • fcuk

    it looks like it has a bumper on…

    • fcuk is stupid

      no it doesn’t…

  • Ricky

    Make sense buttons on the right side because it’s now on the same side of the rear camera, like a normal camera.

    On iOS5 now we use the button to take pictures… remember? 😉

  • boogstersu2

    Added to r/technology. Let’s hope people will notice.

  • Jesus

    Is that the front facing camera or the blackberry-style led notification light that some idiots were talking about?

  • bob


  • Bill

    There’s no way that Target has proprietary information that Apple keeps under tighter guard than the US government keeps nuclear launch codes.

    • Ernesto


      • Ernesto


  • Pie

    If this is what it looks like I’ll stay with my iPhone 4 that new one looks like a 3GS cross breed with iPhone 4 end result ugly

    • Ernesto

      Looks more like a cross between iPhone 1st gen and iPhone 4.

  • Twited21

    Uhh Ohh someone going to get sued if it’s not an iPhone as it looks like it could be lol

  • robert

    Target DOES sell mobile phones and contracts just like Walmart and Best Buy, so maybe this WAS after all a slip/leak of the new iphone. am I being too optimistic?

  • Jason Masters

    Looks pretty decent it may be a 4s???

    • Alex

      There will not be a 4s if iOS 5 I coming out. It’s not gonna be like the 3Gs which was released on iOS 3. Not 4 which brought the iPhone 4

  • ic0edx

    That is so fake. First of the buttons are on the wrong side, and if you really look at the picture of the phone,\ you will see that in that from top to bottom the iPhone picture was resized to fit the poster.

  • eKsiSLe

    Am I the only one who thinks that this title is ridiculous? “Hilarious?” What about this exactly is hilarious? Mildly entertaining at best.

    • Jason Masters

      If it turns out to be true it would be an awesome find for idb!

  • Stylz

    Re: buttons on wrong side, Image may be inverted. It would suck for apple not to jump into the game with a bigger edge to edge screen though.

  • Judah

    Camera is on the wrong side. LOL

  • King Foosuh™

    I can’t believe with all of these posters already that no one has already figured this out…

    Open an image in PS, Edit>Transform>Flip Horizontal. I do this all of the time to images to make them face the correct direction. That’s the only reason why the FaceTime light and volume buttons “appear” on the wrong side. The “screen” image was apparantly pasted on after the fact. Notice how there are no battery, time or network icons at the top.

    I think this looks accurate to what has been rumored. Big box retailers could possibly have access to product images that are close to release to build their own marketing pieces, which do take time to design, print and put out… just saying…