Don’t you love rumors? Well, here is a new one for you, and I think it is more than a simple rumor. Apple is supposedly considering creating a $19.99 section in the App Store for “premium games”. According to PocketGamer, “it’s thought only a relatively small number of publishers would be partners in the new section, although in fairness, relatively few are currently geared up to create games with $19.99 production values.”

If you think about it, it totally makes sense that Apple would want to create such a section in the App Store. Apple is not hiding its ambitions of having the iPhone and iPod Touch take over what your Nintendo DS or Sony PSP are doing, namely, be a kick ass portable gaming console.

Mike at TUAW says that “it’s an interesting idea, and actually, though obviously it would cost consumers more, the bottom line in the App Store has always been worth, not price — there are currently premium games being sold on services like Xbox Live and the Wii’s Virtual Console for $20, and gamers are willing to pay, as long as they get the bang for the buck that they expect.”

I’m not a gamer at all so, as far as I’m concerned, I couldn’t care less, but I think it’s very interesting to see where Apple is heading to. You gotta love Apple business model!

  • Clay

    People already cry about $9.99 and $7.99 prices on iTunes. I can’t imagine the bitching that will go on with $19.99-priced games.