Pokémon GO is the biggest mobile game in U.S. history in terms of daily active users and Apple confirmed that the augmented-reality game broke an App Store record for most downloads during its first week of availability, but that doesn't mean its creators are resting on their laurels—quite the contrary.
As the game continues its global assault, Niantic Labs founder John Hanke teased at what's coming next to the app: custom locations, more monsters, the ability to add customizations to lures, trading characters, more ways to play with Pokéstops and Gyms and other perks.