http://www.youtube.com/watch?v=l3xk48GsPIg
Accessory maker Jawbone debuted its iPhone health bracelet called the Jawbone Up in September of last year. Despite strong initial sales, the promising gadget quickly proved a PR disaster amid a flood of complaints about poor build quality, imperfect water resistance and a number of other issues.
A year later, and just in time for the holidays, Jawbone is back at it with an improved version of the fitness band that the company says is free of teething problems which plagued early adopters. In fact, Jawbone is so confident in nailing quality control that it dedicated a significant portion of the above promo clip to highlighting detailed testing, design and manufacturing that went into creating the band...