Google’s hasn’t enjoyed much success with VP8, a video codec it developed back in 2010 as a H.264 replacement for efficient video streaming. The Chrome browser supports VP8 codec out-of-the-box (so no plug-in required), but Google’s plans for VP8 domination were shattered by literally non-existent support from major industry players.
As a result, VP8 has never gained hardware-acceleration because chip makers opted to stand firmly behind H.264, an industry-standard video codec Apple’s devices support natively and on the silicon level.
At next week’s Consumer Electronics Show in Las Vegas, the Internet giant will be showing off YouTube streaming in a 4K resolution of 3,840 pixels by 2,160 lines via its brand new royalty-free video codec, VP9.
This time around, Google has lined up an impressive list of industry players who will back the new format. Notably absent: a certain fruity company…