BMW

BMW folds 4 new iOS apps into Apps-enabled cars

Bayerische Motoren Werke AG, better known as BMW, features a special option dubbed Apps which integrates iOS software from third-parties for some cool in-car entertainment and driving experience.

Part of the luxury automaker’s ConnectedDrive initiative, the Apps platform supports model year 2011 and later vehicles and is controlled through a dedicated iOS app aptly named BMW Connected App. These apps are still few and far between so today the German car maker launched new additions.

A total of four iOS programs that integrate with the BMW Apps platform have been confirmed: Amazon’s Audible app which lets you listen to audio books, real-time location sharing software Glympse, the subscription-based music streaming service Rhapsody and Pandora-like TuneIn app that features offers over 70,000 stations and two million shows…

BMW adopts Apple’s Genius model to educate car buyers

If there is one consumer experience needing updating, it is that trip to an auto sales floor. Too often, the salesperson can only provide potential buyers with the most basic information. Luxury automaker BMW hopes to change all that, using Apple’s Genius model to answer consumer queries.

Part of the BMW Genius Everywhere program to launch in the U.S. in 2014, young people armed with iPads will roam the automaker’s showrooms even before the sales staff get down to clinching the deal. The company becomes just the latest hoping to ignite more sales by taking a page from Apple’s wildly successful Geniuses who provide unassuming assistance and educate consumers on Apple gear…