I usually don’t cover companies tweeting about other companies’ products, but this particular tweet posted by the official Asus account may have gone too far in belittling Apple customers.
Commenting on the 18-karat gold Apple Watch Edition, which CEO Tim Cook revealed will start at $10,000 during Monday’s “Spring Forward” media event, Asus basically called those looking to buy the device crazy.
“You are really out of your mind” if you buy a gold Apple Watch, reads infographic attached to Asus’ tweet…
In today’s keynote, Apple showcased videos about the metal refining processes of both the stainless steel Apple Watch and aluminum Apple Watch Sport, but omitted the solid gold Apple Watch Edition video, which appeared on Apple’s website following the event.
Narrated by Jony Ive, the video provides an overview of the gold refining process, which yields a compound up to twice as hard as standard gold. The custom alloys of yellow and rose gold using precise amounts of silver, copper, and palladium to produce a specific hue of each color of gold.
Apple’s online store has come back up, offering new details regarding the Apple Watch and its various pricing tiers. We found out during this morning’s event that the 18K gold Edition model will begin at $10,000, but we thought it’d be interesting to see how expensive the line goes, so we’ve put together a roundup of all 8 Edition models.
It’s the moment we’ve all been waiting for: Apple has finally announced the availability of its Apple Watch Edition, available for $10,000 when pre-orders begin April 10.
Given the price of the Apple Watch Edition, Apple CEO Tim Cook told attendees at the company’s media event on Monday that it will be available in limited quantities and only in a limited number of Apple Stores.