Millennial Media reports that Apple's iOS is the platform of choice when it comes to advertisers. What is even more profitable is the fact that the iPhone leads all smartphones with 55% of the market on its screens.
Who says ads aren't exciting? Including all devices, Apple products sport 35% of the pie while Samsung comes in 2nd with 17%, RIM with 10% and Motorola in 4th with 9%. Let's get back to smartphones which are defined by the study as products running a recognizable operating system.