Despite thoughts of a service call as akin to a root canal, iPhone maker Apple has turned service into a selling point. Nearly 60 percent of current Apple device owners say they'll buy another product from the Cupertino, Calif. company as the result of in-store service.
According to a survey by NPD Group, almost 90 percent of consumers who used Apple's Genius Bar tech service rated the experience extremely or very satisfying. "A major part of their satisfaction came from the fact that only a small percentage actually paid for their service. According to the report, 88 percent of Genius Bar consumers said their service was free compared to 78 percent of all consumers."