MacBook Pro

Apple Store goes down ahead of WWDC keynote

Christian Zibreg ∙ June 11, 2012

That's it folks, the Apple Store has just gone offline ahead of today's WWDC keynote, which begins in a little bit more than two hours. Are you feeling the excitement yet?

As the big event approaches, possible specs of Apple's new MacBooks have leaked, indicating that MacBook Airs will come with 4GB/8GB RAM flavors and a 512GB SSD option. SSD in these new Airs should use SATA3 and some of them are said to be based on Samsung’s crazy fast 830 series.

New MacBook Pro and Mac Pros are also in the cards and the AirPort Express base station is said to be due for an upgrade as well...

Young artists and fragrance maker design the Apple unboxing scent

Christian Zibreg ∙ April 17, 2012

That distinctive scent felt upon unwrapping a newly purchased Apple product from its packaging? File this under the you-better-believe-it drawer: a trio of young artists from Australia have created a new fragrance that replicates the smell of a new MacBook Pro.

Based on a few ordinary aroma ingredients from suppliers in the south of France, the fragrance aims to recreate that unique and sexy olfactory experience associated with unboxing a shiny new Apple product.

I don't know about you, but I always stick my nose inside the box immediately upon unwrapping an Apple product (I also flip through magazines backwards and smell the shiny pages, too).