Following the publishing of its first print ads for the iPhone 5S last week, Apple has begun running its first TV spot for the handset. The commercial popped up just a few moments ago during a football broadcast on FOX.
The advert is reminiscent of Apple's recent 'Plastic Perfected' iPhone 5c ad, in that it shows liquid coming together to form the flagship smartphone while the track "Ooh La La" by Goldfrapp plays in the background...
Last week, Apple sent out media invitations for an event set to take place on Tuesday, October 22 at the Yerba Buena Center in San Francisco, California. It's believed that the event will focus on new iPads, but OS X Mavericks and new Macs are also expected to get some on-stage time.
On the iPad front, we're anticipating a new 9.7-inch model with a redesigned shell, an A7 processor and other upgraded internals. And as for the iPad mini, it sounds like Apple's tiny tablet is finally going to be getting that high resolution Retina display everyone has been asking for.
What else? Keep reading for our full rundown of what to expect from this week's event...
Marketing research firm NPD DisplaySearch has added to recent reports this weekend that Apple is telling its suppliers to cut iPhone 5c production and increase 5s output.
Citing 'channel checks,' the firm sent out a research note yesterday claiming that the Cupertino company is cutting 5c orders by 35%, and increasing 5s orders by 75%...
A California man is taking Apple to court over the recent iOS 7 update, which he says automatically downloaded to each of his family's devices without his consent. Actually, the small claims court suit is titled "Mark David Menacher vs. Tim Cook."
Apple's over-the-air update mechanism for iOS is designed to make it easier for users to keep their devices up-to-date. But the problem outlined in Menacher's complaint is that it automatically downloads a 1GB+ file, with no way to remove it...
Responding to a Quarkslab white paper made public at the Hack the Box conference yesterday - which claims that researchers have successfully intercepted iMessage exchanges - Apple felt compelled to issue a written statement reiterating the company's stance that it can't read any one's iMessage even if it wanted to because it doesn't have access to the public keys used to encrypt communication (AES, RSA, and ECDSA algorithms).
The assumed message interception reportedly allows attackers to seamlessly change the sent message before it arrives and thereby impersonate the sender. Apple's claim that "iMessage is not architected to allow Apple to read messages" is now brought into question as the researchers released video evidence of the vulnerability...
Next to developer allegiance, where advertisers are spending their mobile ad dollars could be the most significant sign of whether Apple or Android is winning. New numbers out today show Apple's iOS is trouncing Google and it is the iPad that's leading the way. Indeed, the Apple tablet was the target of more than 91 percent of mobile ad impressions.
What's more, despite a near neck-and-neck race in terms of ad impressions on smartphones, the iPhone outperforms Android handsets for hauling in ad revenue. For example, while Android smartphones deliver 30.5 percent of mobile ad impressions, the platform receives just 27.7 percent of the revenue.
By comparison, although the iPhone receives 30.8 percent of impressions, it gets 36.44 percent of revenue, according to a mobile ad analytic firm Opera Mediaworks...
After an appeals court last month lifted the injunction which has prevented Apple from offering push notifications for iCloud email in Germany, the handset maker Motorola (now owned by Google) wasted no time and was quick to post an interesting iCloud migration tool in the hope of appeasing to iPhone owners who may be switching to a Moto X flagship.
The handy web-based application is part of the Moto X customization tool called Moto Maker.
It's designed to allow for easy migration of your iCloud contacts and calendars to a Google account. As Android is deeply integrated with Google's services, authorizing an Android device to use a Google account automatically makes underlying calendars, contacts and other data readily available...
Yesterday's report by Quarkslab, a penetration testing company, has caused quite a stir among privacy watchers as iOS hacker Pod2g and Quarkslab's team of researchers claimed at the Hack the Box conference in Kuala Lumpur they had successfully intercepted iMessage exchanges, indicating Apple has access to the public keys used to encrypt communication.
Given the ongoing NSA scare, Apple was quick to go on the record to dispute the claim, arguing end-to-end encryption employed to protect eavesdropping on iMessages communication is so secure that even the company itself cannot decrypt it...
The Apple blogosphere is rampant with news that the online retail giant Amazon somehow "confirmed" a new Apple TV hardware in a listing on its German website. Cooler heads caution northing could be further from the truth. What Amazon did is it changed availability date for the $99 Apple set-top box on Amazon.de to October 23. While this does not "confirm" or "prove" anything, the date is nonetheless interesting given Apple is set to reveal its next-generation iPad lineup next Tuesday, October 22.
Let the speculation begin...
A court earlier this week denied motions by Samsung to delay a probe into whether it improperly disclosed a confidential 2011 licensing agreement between Apple and Nokia.
Although Samsung lawyers argued the original judge made mistakes in ruling the South Korean firm committed a breach of privacy, Judge Lucy Koh found the decision "eminently reasonable".
Earlier this month, Apple filed a legal motion claiming Samsung illegally disclosed details of the patent licensing agreement in order to improve negotiations. The iPhone maker alleges the information revealed was part of documents turned over as part of the Apple v. Samsung case...
In a case of good timing, the United States Patent and Trademark Office (USPTO) has reconfirmed a multitouch patent credited to Apple's late co-founder Steve Jobs and the original iPhone design.
On the sixth anniversary of the iconic smartphone, the U.S. government reaffirmed the massive patent that was called into question in 2012.
Jobs was among the more than two-dozen people named in the massive 364-page patent filed in 2006.
The USPTO had issed a preliminary invalidation of the patent package, but now believes all 20 patents are valid...
Apple's upcoming spaceship-shaped corporate building, called Campus 2 or iSpaceship, has cleared the last hurdle as the City of Cupertino Council approved the project. Encompasses more than 2.8 million square feet, Steve conceived iSpaceship to house office space, various amenities and roughly 12,000 employees (to put that in perspective, the city of Cupertino has a population of just over 60,000).
Cupertino Mayor Orrin Mahoney and Apple's Senior Vice President and Chief Financial Officer Peter Oppenheimer spoke at a press conference yesterday, officially announcing the approval of the Apple Campus 2. They also filed a bunch of sometimes nonsensical questions, have a look after the jump...