Apple’s Phil Schiller talks Photoshop for iPad, relationship with Adobe

Phil Schiller at Adobe Max

Phil Schiller, Apple’s senior vice president of Worldwide Marketing, visited Adobe MAX on Monday to discuss the upcoming launch of Photoshop for iPad Pro. Without giving anything away, the executive said “Adobe has understood the potential of the iPad Pro,” and both companies were “working together on some really amazing technology,” according to AppleInsider.

In his unannounced visit the Los Angeles, California-based event, Schiller told the crowd iPad is fast becoming a tool that is “essential to the creative workflow.” He continued, “That’s why over the last few years we’ve been creating the iPad Pro line and we’ve been building unique technologies like our A-Series chips, special versions of that with the CPU and GPU performance for professionals.”

Of the 2019 arrival of Photoshop on iPad Pro, he mentioned Apple co-founder Steve Jobs:

It is that old line that Steve said, that, ‘We exist at the intersection of technology and liberal arts.’ And that focus on creativity and the arts to unleash that passion, unleash that vision is just as important to us today as it was from the very, very beginning. None of that has changed. What has changed is the technology. When we talked about that, we never envisioned a world where we would be running Photoshop on an iPad Pro everywhere you are. I mean that’s just mind-blowing what’s going to be created from all these brilliant people with that.

Besides Photoshop for iPad, Adobe also previewed a new cross-device augmented reality authoring tool called Project Aero. First teased at this year’s Worldwide Developers Conference, Project Aero allows creatives to put digital content in the real world.

photoshop cc iPad

Meanwhile, Project Gemini, which is coming first to iPad in 2019, is a new app designed to accelerate drawing and painting workflows across devices. In doing so, it combines raster, vector, and new dynamic brushes into a single app experience built for drawing.

Finally, Adobe also announced Premiere Rush CC for online video creators. The product integrates capture, intuitive editing, simplified color, audio, and motion graphics with publishing to social platforms such as YouTube and Instagram. Mac users can subscribe to Premiere Rush CC starting at $9.99 per month.

Are you looking forward to using Photoshop on iPad?