Nearly 10 months after it was first announced, Apple’s acquisition of Shazam is now complete. Along with the purchase, Apple announced it plans on making the Shazam experience ad-free soon. 

According to Oliver Schusser, Apple’s vice president of Apple Music:

Apple and Shazam have a long history together. Shazam was one of the first apps available when we launched the App Store and has become a favorite app for music fans everywhere
With a shared love of music and innovation, we are thrilled to bring our teams together to provide users even more great ways to discover, experience and enjoy music.
As we previously noted, Shazam ties to Apple Music and has augmented reality features for finding content based on pictures captured with the app. Shazam started out as a service you reached by way of an SMS code: you merely dialed “2580” and held up the phone to the music and Shazam texted you the song and artists name.

Shazam integration is available in Siri for iPhone, iPad, Apple Watch and Mac. To date, the app has been downloaded over 1 billion times around the world with 20 million songs identified per day.