Does Apple care about the Mac?

OS X reboot Mac in Safe Mode

In a piece for MacWorld, Jason Snell looks back at this lackluster year for the Mac where expectations were high, but where Apple failed to deliver on many levels. And where it delivered, it seems that it did so by alienating some of its core base of users while increasing prices on everybody else. 

As Snell notes, timing can be at the core of the lack of updates for the iMac and Mac Pro for example. While we shouldn’t assume Apple doesn’t care about the Mac anymore, we should definitely keep an eye on the next few months, which will definitely paint a better picture of how much Apple cares.

Does Apple care about the Mac? I think it absolutely does, and that this year was a series of unfortunate events that made things seem worse than they are. But this is not to say that there aren’t some serious issues with the Mac. If, in six months, we’re still sitting here wondering what’s up with the iMac and Mac Pro, it might be time to revisit this. But I suspect than in six months Apple will have renewed most or all of the Mac product line (all powered by USB-C/Thunderbolt 3), and things will feel shiny and new again.

The entire piece is worth a read.