Google Releases Currents in the App Store to Compete with Flipboard

Google has just released a new app called Currents. The app offers a magazine-like interface for reading the web, including Google Reader.

With Google announcing its new Currents app on both the iOS and Android platforms, the search giant is set to take on similar apps that offer a personalized reading experience on mobile devices.

Google Currents delivers beautiful magazine-like editions to your tablet and smartphone for high speed offline reading. Editions are all free and include:

Publisher editions – Publishers such as Forbes, TechCrunch, Saveur, Popular Science, Good, 500px, Fast Company and more have produced hundreds of editions including in-depth articles, videos, fine photography, slideshows, live-maps, and social streams.

Google trending editions – Google Currents uses Google search technology to hourly build a set of editions tracking the five most recent trending stories in categories such as world, entertainment, sports, science, and more. Each story is presented through a fresh edition of articles, videos, and pictures,

Your favorite blogs and feeds – Instantly, turn your Google Reader subscriptions, or any of your favorite blogs/feeds into a beautiful edition with a magazine feel.

Each edition is available for high speed offline reading, and provides quick-touch sharing. Google Propeller self-adapts to differently sized phones and tablets, with your subscriptions synchronized across devices. Google Currents – a reading experience not to be missed.

As reported by 9to5Google, the Currents app for the iPhone and iPad is a new way to enjoy your favorite sites on the web. The app is designed to display rich media and different kinds of online content.


With the recent launch of Flipboard for iPhone, Google is jumping on the bandwagon by releasing an app that also offers a personalized, magazine-like experience. Currents can be downloaded for free in the App Store. (We’re hearing that it’s only available for US customers. Sorry about that.)

Let us know what you think of Currents in the comments below!