Apple Store App Updated With New Configure Options and Better In-Store Support

Apple made a pretty big revamp to its retail experience over this past weekend. What sites have started calling “Apple Store 2.0” now features interactive iPad displays for each product and enhancements for customer and Apple employee interaction.

Alongside Apple Store 2.0, Apple has updated its official Apple Store app with a few enhancements. You can now configure a new Mac with specific customizations (like on Apple’s website), and do things like see how many people are in front of you in line at your local Apple store…

What’s New in Version 1.3

– Enhanced in-store mode lets you get help and support quickly when you’re at an Apple Retail Store.
– The ability to custom-configure a new Mac with the options you want.

Apple knows how to do customer service the right way, and the update to the Apple Store app only affirms that truth. It’s super easy and straightforward to schedule an appointment with a Genius, access Mac OS X Tips and Tricks, workshop schedules, and even see how many people are in front of you in line.

Here’s a nice video walkthrough of the new interactive iPad displays in Apple stores worldwide:

The Apple Store app is available for free in the App Store.

Make sure to head over to your local store with your updated Apple Store app and let us know how everything goes. Let us know what you think of the new iPad displays, too!