Apple on Thursday launched a new version of its website, Apple.com, featuring merged product and store pages. The standalone ‘Store’ tab has been removed from the top navigation bar, as is the infamous ‘store.apple.com’ domain.
Now, the online store is integrated throughout the website, with purchasing buttons and options pinned at the top of every product page. The goal here is to streamline the experience, allowing you to explore and shop in one place.
“We redesigned Apple.com knowing that our customers want to explore, research and shop in one place,” an Apple spokesperson told Tech Crunch. “The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We’ve also improved several of the site’s features to make shopping easier than ever for our customers.”
A few interesting questions have come up in early discussion about the redesign, such as: what will happen for future product launches? In the past, Apple has taken down just the store section of its website as it added new products.
It should be pointed out, though, that this new website launched today to more than 40 countries without any notable downtime. TechCrunch adds that with 1 billion+ visitors per year, Apple.com is among the web’s largest retailers.