Apple Watch faces CNET 002

With less than 24 hours until Apple Watch pre-orders begin, the Cupertino firm has issued a media release advising customers to reserve their unit online because “we expect that strong customer demand will exceed our supply at launch”.

Moreover, the company will be now taking orders for the device exclusively online “during the initial launch period.”

Angela Ahrendts, Apple’s SVP of Retail and Online Stores, said this in the press release (emphasis mine):

We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet. Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch.

To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period.

It was reported yesterday that people who won’t pre-order their device tomorrow could run into problems when trying to order it at launch. Based on Apple’s German and UK web stores, some Watch models show up to six-week lead times for select models.

apple watch ship

The Watch will be available for preview and pre-order tomorrow in Australia, Canada, China, France, Germany, Hong Kong, Japan, the United Kingdom and the United States through the Apple Online Store beginning April 10 at 12:01am PDT for delivery beginning Friday, April 24.

Would-be shoppers can try on the device at their local Apple Store or at Galeries Lafayette in Paris, Isetan in Tokyo, Selfridges in London and select Apple Authorized Resellers in Japan and China.

And from April 24, the Apple Watch will also be available at boutiques in major cities including colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and The Corner in Berlin, as well as through select Apple Authorized Resellers in China and Japan.

Source: Apple

  • Tommy Gumbs

    Don’t believe the hype. The reviews seem accurate with what I have been saying. ;p. But I’ll buy the cheap one when I return from traveling Europe all summer. I’ll need a real watch during that time that won’t die…

    • Donstil

      We have power here trough hole Europe. It’s even better power than you guys (230v). So no need to bring a real watch, just bring a charger.

      • Tommy Gumbs

        Not worth the risk as for certain parts of the trip I will be backpacking. But yes, I know Europe has power…thanks for the heads up though.

      • Tommy Gumbs

        And I won’t have cell service…..which means there is no point unless I want to know my heartbeat.

      • Donstil

        We have in house water also, we are much more modern then some of you guys think 😉

      • Tommy Gumbs

        That is very funny. I have been before. Infact I am trying to find a job in Europe so I can be an expatriate for at least 2 years. Love Europe.

    • Gary LE

      Btw is their any reviews on how long the watch last if u disable ALL FEATURES like bluetooth, wifi, notifications etc

      • Tommy Gumbs

        I thought that same thing earlier. Good question.

  • Nathan

    Too bad the Apple Watch is reported as leggy and unresponsive at times…I’m happy with my Pebble watch.

    • Same thing has been said every time a new firmware comes out for the iphone. It’s all subjective. Some people want things instantly and others understand not all products work like that. If there’s any bugs they’ll be ironed out with firmware updates. Apple is going to support the watch so while early reviews are picking at basically nothing, give it a few months and it will run perfectly fine.

      • @dongiuj

        Like all iPhones worked perfectly months after release and numerous updates. Yeah.

      • Gary LE

        So true with apple fixing and patching glitches asap!!

    • Tommy Gumbs

      I understand what you are saying.

  • iPhoneWINS

    Its okay they can increase supply when they make a V2 that is thinner and better battery

    • Litchy

      – thinner: no need, apple watch is as thin as my Pebble and I think thats enough. The internals have to be somewhere 😉
      – battery: agreed

      • Joey_Z

        remember when people said iPhone is thin enough and please increase battery life? and then what is Apple’s response for every new generation of iPhone?

      • Gary LE

        Agreed

    • TJ

      Based on history, if Apple were to make the Apple Watch thinner then it’s likely that the battery life would remain the same. Take the iPad as an example, started off in 2010 with a 10 hour battery life and five years on the battery is smaller and thinner yet we still have 10 hours of battery life. Ideally they’ll keep the next gen the same size and increase battery life, at least until there are any significant advances in battery technology.

      • Tommy Gumbs

        This drives me crazy…..i mean how long can they go without increasing that bad life? Crazy Apple.

      • TJ

        Yeah I agree. I understand it must be a great feat of engineering to keep adding more features into a device such as retina displays, faster processors, etc. and making them thinner all the time. To keep the same battery life whilst trying to achieve all that must be hard, but in the case of the iPad and after 5 years it’s about time we saw meaningful increases in the battery life.

  • @dongiuj

    To push more people to rush and order to make sure they make even more ludicrous amounts of profits. This way they will definitely have a waiting list of customers. No doubt many people will buy this and why not spread the word to put the desire and need of a gadget into the easily manipulated impatient minds of the simple consumer.